Business Architecture Lab: Portfolio (English, 2022)

Business Architecture Lab offers solutions for business systems in:

Business modeling | Business architecture

Systematic journey by clearly defining value proposition, understanding target customer segments, and how the company creates, delivers and captures value

International marketing

Market research. Competitors. Consumers. Differentiators

Marketing strategy of a company

Marketing communications. Marketing campaigns

Customer decision journey

Strategy development

International Business | Marketing Strategy Development

Сompany international strategy and required changes in the business processes

Foreign market entry strategy

International branding

Brand development

Brand identity

Brand audit

Brand management

Investments Evaluation

Assessment of investment attractiveness of the projects, startup

Building business processes in the company with the outlining of appropriate KPIs (Key Performance Indicators)

Sustainable Development Management

Sustainable development strategy and required changes in the business processes, business values

Team and Leadership Coaching

Individual consultations and group sessions focused on unlocking the potential of leaders and fostering effective collaboration within teams to reach the company goals

Value Chain Management

Aligning the business processes of the company to contribute to the value proposition and value capture

Business Research

Marketing research

Research for business development

Business trainings

in Management, Marketing, and International Business

Olena Druhova

Chief Executive Officer, consultant, researcher, tutor in international business, the company’s competitiveness, legal and fiscal issues of business in Ukraine, controlling, financial management, assessment of the project’s investment attractiveness

Ph.D. in Business Management, Associate Professor

Author and course lecturer:

• Controlling at an International Enterprise,

• Strategic Controlling,

• Finance,

• Logistics,

• HR Management,

• Project Management

Tutor of educational courses of Business

Architecture Lab: Startup Box, Business Box

Our team

Svitlana Klepikova

Chief Visionary Officer, Head of Education Unit, consultant, researcher, tutor in financial management and investment evaluation, strategic management, project management, value chain management, neuromanagement

Сoach, member of ICF

Ph.D. in Business Management, Associate Professor

Author and course lecturer:

• International Settlement and Currency Operations,

• Financial Planning and Budgeting,

• International Financial Reporting Standards,

• Joint Venture,

• Project Management,

• International Tem Work

Tutor of educational courses of

Business Architecture Lab: Startup Box, Business Box

Alina Zubkova

Chief Marketing and Business Development Officer, Head of Consulting and Research Units

consultant, researcher, tutor in international business management, business modeling, strategic management, sustainable development, marketing and brand management, value chain management, quality culture management

Ph.D. in Business Management, Associate Professor

Author and course lecturer:

• International Entrepreneurship,

• International Marketing,

• Project Management,

• Research in International Business,

• International Business,

• Strategic Management of International Companies

Tutor of educational courses of Business

Architecture Lab: Startup Box, Business Box

Chief Operational Officer in Grants Management,

consultant, researcher, tutor in international finance management, investments attraction, budgeting, business processes in the company and determination of relevant performance indicators, international business and cross-cultural communications

Author and course lecturer:

• Investment Management,

• International Financial Management,

• Securities Market,

• International Business,

• Business Statistics

Tutor of educational courses of

Business Architecture Lab: Startup Box, Business Box

Anastasiya Makarenko

Ruslan Misiunia

Management Lead, Business Analyst

Consultant, researcher, tutor in sustainable development management, strategic planning, business modeling, cross-cultural communications, international project management

Tutor of educational courses of Business Architecture Lab: Startup Box, Business Box

Project Manager, Business Analyst researcher, tutor in project management, finance, budgeting, determination of performance indicators for the company’s business processes

Tutor of educational courses of Business Architecture Lab: Startup Box, Business Box

Sofi Khedekel

Graphic Designer, developer of visual brand communications, multimedia brand promotion campaigns

Julia Makarchuk

Daria Rzhepyshevska

Graphic and Motion Designer, developer of visual brand communications, multimedia brand promotion campaigns, animation

4th Block Triennial

4th Block Triennial Consulting

Research methods:

in-depth interviews with international and Ukrainian target audiences observation online survey

Awareness and engagement of international audience, global event attendance for the 4th Block Triennial Eco-poster.

The key profiles of the 4th Block Eco-poster Triennial events attendees were identified. Profiles reflect the individual’s attitude to the issues of ecology and environment, human behavior focused on ensuring Sustainable Development. Changing the behavior of people concerning the environment is the mission of the Triennial Eco-poster 4th Block.

A unique community of graphic designers has been initiated on Instagram which is a powerful art force for implementing the challenges of Sustainable Development in visual communications and promoting the target audience’s behavior change.

The 4th Block international brand communication strategy highlighting the reputational capital of the event with over 30 years of history and the perception of the historic event that caused the exhibition itself has been based on the data from a series of in-depth interviews with local and international target audiences. The promotion campaign has been developed, and channels and tones of voice for communications were identified to expand the audience and create a community of graphic designers around the world.

Production facilities relocation from Poland to Ukraine, deployment of glassware production, residual thermal energy available in certain seasons of the year.

Guta Skla

The circular business model has been offered to provide alternative energy to the main production; organic greenhouses set up has been proposed to provide local vegetables to the surrounding settlements.

Development of a modular business architecture that allows scenario planning to minimize risks and business differentiation by «turning on and off» certain business modules depending on market conditions.

Guta Skla

Consulting

Industry: Mechanical Engineering

International brand Big business

High costs of quality assurance, a relatively large share of defects, corporate culture not contributing to high-quality product manufacturing, high competitive pressure in the international market.

360° audit of the value chain: suppliersemployees-consumers, identification of strengths and weaknesses of the plant/ production and trading house has been performed. Value creation key areas and measures to involve employees in the processes of strategic management and product quality assurance have been identified.

Measured quality culture level (quality culture capital) as an intangible asset of the company, the proposals for quality culture development based on Ph.D. research findings by Alina Zubkova.

Unique value

Photo: xtz.ua

and

system that accounts for features of the business.

Lack of an effective financial planning, control, and budgeting system.

The financial diagnostics and monitoring have been carried out, financial planning and control system taking into account the peculiarities of the company has been developed, up-to-date tools for integrating the budget process into the overall management system have been provided, investment analysis has been performed to choose several investments scenarios.

Insufficient use of current high-tech solutions to manage the company’s business processes.

Building their own corresponding systems based on blockchain technology and integrating them into global supply chains and logistics systems.

Proposals for building company business processes based on blockchain technology have been developed. It has been

suggested to form single digital document management system for logistics in the cloud, to use RFID sensors to track origin and

monitor product quality, to run financial settlements between supply chain participants.

www.fed.com.ua

Photo:

Low online sales and slow growth of the company in digital format. Lack of clear positioning and understanding of their target audience. Problem

Solution

CRM (Customer Relationship Management) system has been developed, existing and potential markets for online sales have been researched, target audience profiles and activities to promote products in digital format have been developed.

Developed the tool kit for increasing online sales and CRM system, proposed KPIs (Key Performance Indicators) to calculate the effectiveness of e-commerce.

Big Room

Industry: retail trade

Local brand Small business

Lack of brand recognition among consumers. The company could not develop a precise

client profile and build a marketing communications system due to a lack of sufficient information about the target audience. Wasted opportunities to expand online, lack of a website.

Solution have been developed, sales funnel and e-commerce has been set up.

Target audience research led to the development of client profiles, market segmentation, brand identity, and brand book

Introduced the digital twin for supply chain management system to ensure e-commerce progress. The customer relations Unique value management system has been developed along with the furniture online store and digital communication channels.

Research methods:

in-depth interviews of the target audience observation online survey case study documents / data analysis

Research methods:

case study

document / data analysis

Problem

Lack of detailed financial reporting associated with the market value of the business and, as a result, low capacity of the company’s investment appeal.

Solution

Unique value

A phased plan aimed at getting external funding based on a multifaceted business valuation has been developed.

The financial and operational data monitoring system to identify and calculate the company’s investment attractiveness indicators has been developed.

Consulting

Department of International Business and Finance, National Technical University

“Kharkiv Polytechnic Institute”

Industry: education

International brand

Research methods:

in-depth interviews of the target audience focus groups

Problem Lack of up-to-date and recognizable brand, inefficient communication channels, lack of positioning and marketing strategy of the department.

Unique value

observation online survey case study

Solution

Developed the marketing strategy of the department, and introduced a series of visual communications of the department’s brand and new media product: IBF Talks via live broadcasts on YouTube.

The target audience have been surveyed: enrollees, students and parents. Differentiators of the department and training programs as products of the education process have been identified. The positioning and omnichannel marketing strategy of the department’s communications have been proposed. The brand identity of the department was developed.