........................................................................................ BL | EDITORIAL & CONTENTS
FROM THE EDITOR
February 2010
CONTENTS 04 08 16 29
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BL COVER STORY NAMA is vital to recovery — Brian McEnery
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BL NEWS Element Six has rehired workers BL GALLERY Out and About with BL
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BL CHAMBER A Room Full of Positivity
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Business Limerick
BL NEWS 2 Million Euros invested in Limerick zinc find BL NEWS Limerick is focus of new IDA strategy BL ARTS Chamber Orchestra’s 09/10 season gathers momentum BL DIRECTORY A-Z OF Mid West businesses
Editor Frank Collins frank@businesslimerick.ie Mobile: 086 245 1153
Patrons
Advertising Manager Marguerite Finnan mags@businesslimerick.ie Mobile: 087 245 1153 Advertising Sales Yvonne Sheehan yvonne@businesslimerick.ie Mobile: 087 8578764 Business Journalists Rachael Finucane David Raleigh
FOR BUSINESS LEADERS
Photographic Contributors Press 22 Kieran Clancy - PicSure Dave Gaynor Michael Cowhey Brendan Gleeson Contributors Mal Keaveney Mick Galwey Kevin Meaney Published by Business Limerick Publications Ltd Directors Frank Collins Marguerite Finnan
Good news is back in fashion for 2010 after the constant pessimism and uncertainty endured in 2009. One of the main challenges for Irish businesses this year is rebuilding brand values and reintroducing our services to our clients. Last year, businesses tended to take a step back, circle the wagons and keep their heads down. Communication with ones customers is paramount to the success and continued business of that company.
Business Limerick Magazine is a full participating member of the Press Council of Ireland and supports the Office of the Press Ombudsman. This scheme in addition to defending the freedom of the press, offers readers a quick, fair and free method of dealing with complaints that they may have in relation to articles that appear on our pages. To contact the Office of the Press Ombudsman go to www.pressombudsman.ie or www.presscouncil.ie.
Business Limerick
Communication is Vital
Business Limerick 48 O'Connell Street, Limerick Tel: (061) 46 75 18 (061) 21 47 38 Fax: (061) 46 85 60 Email: info@businesslimerick.ie Web: www.businesslimerick.ie
This year, we need to re-evaluate our relationships with our customers and communicate with them. We must rebuild a confidence back into our companies and how they are perceived by our customers, showing a cautious yet optimistic approach to future business. How? Raise our business profiles through pr campaigns and effective advertising, identifying your market and communicating directly to them. It is no longer acceptable to give the poor mouth and stay below the radar. It isn’t much use if your company offers the best product or service in the Region if your customer doesn’t know it! Economists and indicators tell us that we will see changes for the better in 2010 and it is essential that our businesses are strong, ready to take advantage of any up-turn in the economy.
Photography Keith Wiseman
Business Limerick Magazine is published monthly by Business Limerick Publications Limited. © 2008 Business Limerick. All Rights Reserved. The information contained in the magazine is believed to be accurate and authorative, however it is not intended to substitute for legal, accounting, tax or other professional advice. Statements and opinions expressed herein are not necessarily those of Business Limerick. No responsibility can be assumed for any unsolicited materials and submission is construed as permission to publish without any further correspondence and the fee payable (if any) at our usual rates. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publishers.
www.businesslimerick.ie
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Frank Collins Editor frank@businesslimerick.ie
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