B
TAME YOUR MANE
eards are very much back in fashion among men and more than 50% of men are spending an hour or more on their grooming routine per day. With in excess of £600 million spent on products and services last year in the UK alone and a rise in the art of traditional barbering, you can’t have failed to notice that the male grooming industry has grown to a scale that rivals its female counterpart. It is no longer just the realm of the metrosexual man, the latest trend of products and services available are aimed at the ‘hyper-masculine’ market and the ever growing hipster beards. A quick stroll down the aisles of your favourite supermarket or high street cosmetic store and you’ll notice not just the vast range on offer for men, but that more and more brands are targeting their product at the ‘Lumberjack look’ by featuring beards on their packaging. This isn’t surprising when you discover that facial hair and shaving products come second in terms of sales, just behind haircare. This boom in masculine trends has given a new lease of life to that important staple of any high street, the barber’s shop. 57