A fiercely independent, $230MM, 130-person ADWEEK-recognized “Top U.S. Shop” specializing in building Brand Conviction in a world that too often stops at Brand Attention. BUNTINGROUP.COM 1.0 BNTNX 82875 100000 XF 122100 48300 MDF 5 34 BEYOND ATTENTION. CONVICTION.
Founded 1972
Fully independent
$230MM annual capitalized billings; $20MM annualized gross income
Headquartered in Nashville
Top 25 U.S. independent agencies; Top 100 U.S./ ADWEEK
Fully integrated, strategy-driven capabilities
Strong Digital, Social, Content expertise – 5,000 unique pieces of content annually; 93% of staff touch digital work on daily basis; Digital integrated component of all client plans; +102% growth in paid social – last 12 months
Strong, established services across “traditional” disciplines – 34 Media staff; 29 Creative staff; fully contained Research/Insights function
National “lead agency” brand responsibilities across diverse categories: Restaurant, Franchise, CPG, Home & Outdoor Living, Spirits, Technology, Professional Services, Fuel/Petroleum, Tourism
LD LMT 204911 13 59 8309 BNTNX 82875 100000 XF 122100 2.0 STATISTICS
3.0 CLIENT PARTNERS BNTNX 82875 CAP LMT LD 1211 — 220 MAKERS GONNA MAK E
4.0 BNTNX 82875 100000 XF 122100
XF 122100 CAP LMT LD 100000 XF 122100 48300 MDF 5 34
RECOGNITION
100000
We are fortunate to have successfully recruited talent from the following agencies.
5.0 BNTNX 82875 100000 XF 122100 CAP LMT LD 100000 XF 122100 48300 MDF 5 34
TALENT RECRUITMENT
We are proud to have pitched against – and won business over – the following agencies.
BNTNX 82875 100000 XF 122100 6.0 COMPETITIVE PERFORMANCE CAP LMT LD 100000 XF 122100 48300 MDF 5 34
7.0
DIVERSITY, EQUITY, INCLUSION & BELONGING
As an Agency built to inspire Brand Conviction, diversity – of thought, of perspective, of experience, of ethnicity, of nationality, of background, of identity – is essential not only to the product we create for clients but also to our own purpose and culture.
We are moving with Conviction against a stated objective of expanding the diversity of our workforce at a rate that exceeds our goal of doubling Agency revenue over the next 5 years. Here is where we stand today, as an organization:
LGBTQ+ @ executive level & beyond.
BIPOC @ multiple team leads.
Staff that is 57% female.
Female representation on Agency Board of Directors.
Annual salary audit to ensure fair and equitable pay at all levels.
Incorporating 4As diversity study in annual YOY tracking and goals.
15+ year paid internship program with HBCUs.
Growth of community connections across Urban League, Nashville Black Chamber, Nashville LGBTQ Chamber.
$25MM+ in spend with minority-owned businesses over the past 10 years.
Pro bono support, financial donations and agency volunteerism benefiting minority-focused organizations.
LD LMT 204911 13 59 8309 BNTNX 82875 100000 XF 122100
1211 — 220 100000 XF 122100 48300 MDF 5 34
JEFFREY BUNTIN, JR.
CEO AAF Silver Medalist, EFFIE Judge and Finalist, Jay Chiat Awards; featured in Wall Street Journal, New York Times, Business Week, ADWEEK, others
JILLIAN WYATT
VP, Communications & Community
15 years of senior-level marketing; Angie’s List, Smile Direct Club, Opry Entertainment; Hoosier Lottery, NASCAR, TVA, Music City Grand Prix
DANIELLE KEENAN
VP, Executive Producer 15+ years at Energy BBDO, CramerKrasselt, TBWA\Chiat\ Day; Porsche, Sprint, Ocean Spray, Ziploc, One-A-Day, Wrigley
LEADERSHIP
ANN MORAN
EVP/Managing Partner, Chief of Staff 22 years at BUNTIN, Chief Operating Officer at Windy Hill Brands, General Manager at Pennington Distilling Co., Managing Director at Thoroughbred Spirits Group
MORGAN MURRAY
VP, Director of Social 10+ years at Amsive Digital, Kenneth Cole, Maha Rose for Fast Company, Cavit Wines, Manuka Doctor, Fisherman’s Friend, Sea-Band, others
TARA ZOTTOLA
VP, Group Brand Director
24 years at Lucky Frog Studios, Tazo Media, AKMG for Club Med, Iberostar Hotels, Virgin Trains, LEEP Mobility, National Geographic, USA Today
DAVE DAMMAN
EVP/Managing Partner, Chief Creative Officer Previously CCO at Fallon, Carmichael Lynch, Gallegos United for Miller Lite, Subaru, Tempur-Pedic, United Airlines, Chevrolet
KRISTEN HELD
VP, Channel Engagement
25 years at McCann Worldgroup, Laughlin Constable for General Motors, Ford, Hershey’s, Nestle/ Purina, Lowe’s, others
MIKE BOYD
VP, Director of Creative & Business Operations 30 years at BUNTIN for Bardstown Bourbon, The Chinet® brand, Logan’s Roadhouse, O’Charley’s, Perkins Restaurant & Bakery, Windy Hill Spirits, others
MICHAEL BUCK
EVP/Managing Partner, Chief Financial Officer
20+ years of financial leadership and innovation; Omnicom, WPP, Interpublic Group, Global Prairie, Media Options, others
RAY REED
EVP, Executive Creative Director Career-long creative tenure at Buntin; The One Show, Communication Arts, National ADDYs, others
HALEY AUSTIN
Director of Digital Media/Sr. Media Lead 9 years at BUNTIN, Merkle (Dentsu), Trilix, GS&F, Snapshot Interactive for Bridgestone/Firestone, Cabinets To Go, LP Building Solutions, Templeton Rye Whiskey, others
KATHY CANADY
EVP, Chief Insights Officer
Career-long tenure at Buntin; Jay Chiat Strategic Planning Awards, EFFIE Finalist
SCOTT LEDDER
VP, Channel Engagement 26 years at BBDO, Ammirati Puris Lintas, Horizon Media for Lens Crafters, Gillette, FedEx, Black & Decker, Heineken USA, GEICO, NetJets, Kraft/Nabisco, others
BRIAN HARKNESS
EVP, Strategic Initiatives
Founded and sold magazines.com to AOL
Time Warner, Former Agency PR Executive and Client-Side CMO
8.0 BNTNX 82875 CAP LMT LD 1211 — 220 LD LMT 204911 13 59 8309 100000 XF 122100
9.0
NASHVILLE
Agency named “Nashville Best Places to Work”
Nashville recognized as “It City” – New York Times, Travel & Leisure; “Friendliest Cities” – USA Today, Business Insider, Huffington Post
#1 best city for professional and business service jobs – Forbes
#8 best city for tech jobs – Time, Money
#6 best city for millennials – Smart Asset
#4 metro area in American City Business Journal economic index
Past five-year population growth 15% (vs. 4% U.S. average), job growth 20% (vs. 9%), GDP growth 34% (vs. 20%)
Home to major businesses, including: NISSAN, CKE Restaurants (Hardee’s, Carl’s Jr.), Oracle, MARS, Alliance-Bernstein, Warby Parker, Bridgestone/Firestone, Amazon, Hankook Tire, LP
Building Products, GENESCO, Cracker Barrel Old Country Store, Dollar General Corporation, Tractor Supply Company, Gaylord Entertainment and others
Area gaining 100+ net new people per day with 20–34 being fastest-growing age group
Population growth projected to be +75% (+1.3 million) next 20 years
14 local four-year accredited and post-graduate colleges and universities
Professional Sports – NFL/Tennessee Titans; NHL/Nashville Predators; MLS/Nashville SC; MiLB/Nashville Sounds
Extensive Arts, Culture Infrastructure – Frist Center for Visual Arts; Schermerhorn Symphony Center; Country Music Hall of Fame; Ryman Auditorium, Grand Ole Opry, others
Strong “Incubator” Infrastructure – Nashville Entrepreneurial Center; Social Enterprise Alliance National Headquarters; Nashville Technology Council; others
LD LMT 204911 13 59 8309 BNTNX 82875 100000 XF 122100
AGENCY HQ
Our agency headquarters is housed in a completely revitalized 2+ acre site formerly home to 1920s-era Tennessee Central Railway Train Shed in Nashville’s “Railyard District.”
BNTNX 82875 10.0 1211 — 220 CAP LMT LD
001 AMERICAN BORN MOONSHINE LD LMT 204911 13 59 8309 BNTNX 82875 100000 XF 122100 11.0 SELECTED WORK
002 SERVPRO LD LMT 204911 13 59 8309 BNTNX 82875 100000 XF 122100 11.0 SELECTED WORK
003 TREX OUTDOOR LIVING LD LMT 204911 13 59 8309 BNTNX 82875 100000 XF 122100 11.0 SELECTED WORK
004 ROYAL BANK OF CANADA LD LMT 204911 13 59 8309 BNTNX 82875 100000 XF 122100 11.0 SELECTED WORK
005 BLACK ABBEY BREWING COMPANY LD LMT 204911 13 59 8309 BNTNX 82875 100000 XF 122100 11.0 SELECTED WORK
006 JOHN DEERE LD LMT 204911 13 59 8309 BNTNX 82875 100000 XF 122100 11.0 SELECTED WORK
007 THE CHINET® BRAND LD LMT 204911 13 59 8309 BNTNX 82875 100000 XF 122100 11.0 SELECTED WORK
008 CROCS LD LMT 204911 13 59 8309 BNTNX 82875 100000 XF 122100 11.0 SELECTED WORK
009 STILLHOUSE SPIRITS CO. LD LMT 204911 13 59 8309 BNTNX 82875 100000 XF 122100 11.0 SELECTED WORK
010 CRACKER BARREL LD LMT 204911 13 59 8309 BNTNX 82875 100000 XF 122100 11.0 SELECTED WORK
011 WOODFORD
LD LMT 204911 13 59 8309 BNTNX 82875 100000 XF 122100 11.0 SELECTED WORK
RACING
012 WONDERS OF WILDLIFE LD LMT 204911 13 59 8309 BNTNX 82875 100000 XF 122100 11.0 SELECTED WORK
facebook.com/buntingroup 615-244-5720 BUNTINGROUP.COM conviction@buntingroup.com @thebuntingroup linkedin/buntingroup.com
