FNA

FN + BUNTIN 2024 CREATIVE CONCEPTS 03 20 24

AGENDA • Round 1: 12/20/23 • Round 2: 1/12/24 • Round 3: 2/16/24 • Round 4: 2/20/24 • Round 5: 3/11/24 • Round 6: 3/20/24

2

ROUND 1: 12/20/23

3

CAMPAIGN 1

THE DETAILS At FN, we don’t get lost in the details. In fact, that’s where our identity is found. We obsess over every step of the gun making process in order to deliver a product that’s unlike anything else on the market. It’s the way we’ve operated every single day since 1889.

And we don’t plan on changing anytime soon.

4

5

6

7

8

9

CAMPAIGN 2

TRUTH IN FN Creators aren’t followers. They forge their own path. And they form their own philosophy – one that’s shaped by years of doing things the only way they know how. And those are the truths we live by at FN.

10

11

12

13

14

CAMPAIGN 3

FORGED FROM At FN, we take metal and polymer and forge them into some of the best firearms you’ll ever find. But it’s more than just about what we make – we never lose sight of who we’re making them for. From soldiers on the frontlines to first-time firearm owners, we’re committed to delivering the quality and confidence they need. You could say it’s a philosophy that’s forged into everything we do.

15

16

17

18

19

CAMPAIGN 4

BEST KEPT SECRET We’ve been known by people in the know for quite some time. However, we’re also a 134-year-old secret to most. How’s that possible? Well, we spend more time testing than talking. We craft more of our products by hand than by machine. And we know that when you try to make products for everyone, you end up pleasing no one. But that’s about all we can tell you.

20

21

22

23

24

CAMPAIGN 5

INNOVATION’S FRONTLINE At FN, we’ve been on the frontlines of innovation since 1889.

From the High Power and the BAR to the Five-seveN and the FN P90, ours is a legacy of firsts. And today we remain driven to continue creating what’s next. Because the future is ours and yours to carry.

25

26

27

28

29

30

ROUND 2: 1/12/24

31

ROUND 3: 2/16/24

43

TRUTH IN THE DETAILS

DIGITAL

300X250

728X90

THE BEST KEPT SECRET

DIGITAL

300X250

728X90

FN-OVATION

DIGITAL

300X250

728X90

WEB

ROUND 4: 2/20/24

67

TRUTH IN THE DETAILS

ROUND 5: 3/11/24

78

CONCEPT 1

"BUILT OF MORE"

79

300X250 728X90

84

Note: Taglines are optional.

87

CONCEPT 2

"ENGINEERED TO PULL YOU IN"

88

300X250 728X90

92

Note: Taglines are optional.

93

CONCEPT 3

"ENGRAVED WITH ALL YOU ARE"

94

300X250 728X90

98

Note: Taglines are optional.

99

CONCEPT 4

"& THE MISSION TO LIVE TRUE"

100

300X250 728X90

103

Note: Taglines are optional.

105

ROUND 6: 3/20/24

106

THANK YOU

108