A Message to Subcontractors: Don't Lower Your Prices This article is for construction business owners who have experienced severe price undercutting by competitors in their trade. If you work as a subcontractor in the construction industry, I'm sure you've lost a job solely because of price. Worse, you've probably lowered your price below what you thought was reasonable in order to secure that much-needed job contract. You may believe it was necessary to win the job and keep your company profitable, but I believe it is detrimental not only to your company but to the entire industry.
Read More About Don't Lower Your Prices - A Message to Subcontractors This article does not advocate charging exorbitant prices or taking advantage of customers. It's more about determining the lowest price you can afford to charge in order to keep your business running. There is no easy way out for struggling subcontractors. I've seen far too many subcontractors barely scraping by and maintaining the same level of success after years of hard work. A shift in perspective at all levels can move the industry forward, but it all starts with you.