SAN ANIONIO "KNOW.HOW''

Treated, Rigid-Pole Warehouse Erected by San Antonio Construction Co. for the INLAND LUMBER COMRialto, California, Is Shown at Left, Above. An additional warehouse for the expanding facilities of Inland PANY at Left, t is presently under construction (photos at Right, Above) to meet the increasing dema Materials distributed bv this wholesale concern, one of the lareest in the Southern Cali construction by w ) demand for Lumber and Building :, Above Lun largest California area.

THESE ARE BUT A FEW OF THE REASONS WHY YOU SHOUID CAIL US TODAY

Plqns Avoilqble For Any Size Building

Skilled Workmen For Every Proiect

Your lnventory Gompletely Protected

Sqve Time - Sove lqbor - Sove Hondling Cosls

No Wqrehouse Too Smoll or Too Lorge

All Son Antonio Rigid Pole Sheds Guoronfeed I OOo/o

AtL SAN ANTONIO IUMBER, STORAGE SHEDS ARE BUITT WITH PRESSURE.TREATED POTES

13231 Eqst Sourh Sf., Artesio, Colifornicr

CottstRuclttllt G0.

5-124!i

Ullderhill r- , '' ';,'.:.s9ri;=...'ffit..: .,:1.i\:: Pressure-Treated. Risid 'MN

Fordyce Lumber Co., Fordyce, Arkansas, and president of the Southern Pine Association, New Orleans, and S. M. Nickey, Jr., vice-president and general manager of Nickey Brothers, Inc., Memphis, Tennessee, and president of Southern Hardwood Producers, Inc., NIemphis.

Re-elected executive vice-oresident of NLMA was \{ortimer B. Doyle of Washington^, D.C. Henry Bahr of Washington, D.C., NLMA general counsel, was re-elected secretary.

Lumber Industry Urged to Increase Research Trade Promotion Outlays

Product improvement and better sales and distribution methods hold the key to greater markets for lumber ancl wood proclucts, declared Robert M. Ingram, president of the National l-umber N{anufacturers Association. He urged that lumber manufacturers and distributors join in sponsor- ing the lO-year, multi-million-dollar program of research and trade promotion, to put the lumber and wood products industry in a dominant position in relation to its competltors.

Ingram said the lumber industry can meet the challenge of competitive materials "only if we put a new and greater emphasis on creative selling and better distribution-only if we accept change and prepare to take advantage of that change."

Ingram spoke at the annual meeting of the National Lumber Manufacturers Association, one of the heaviest attended iu many years, shortly after industry principals had rvitnessed the presentation of the suggested l0-year program.

Ingram said the lumber industry must match in Marketing the progress it has made in Forest Xilanagement and lncreased Log Utilization. In this connection, he asserted:

"Today's progressive companies are dedicated to permanent operation and the complete utilization of every log. No longer is it the general practice to cut all the trees in an area, then close down until r.rew stancls can be found.

"Today's progressive lumber manufacturers are taking steps to assure a perpetual supply of public and private timber for themselves and others, in order to put the lumber industry on the same basis as our competitors.

"Along with this trend, today's progressive lumberman is making full use of every log that's cut. Chips, shavings and sawdust that once were burned are more and more being tnrnecl into profitable by-products."

What the lumber industry must also do, Ingram explainecl. is "continuallv expand its markets to accommoclate irreser-rt'ar-rcl future ptod.t.tio.r." He added :

"Itather than downgrade our planning to accommodate tl.re less progressive elements of our industry, we mrlst gear orlr programs to the aggressive lumberman, to the fellow u'ho'ivants to be in business at least a generation from nor'r', to the company that is determinecl to provide perpetual jobs for its employes ancl a continuecl fair return to its stockl.rolclers."

FHA Chief Sees New Starts Rising

FHA Commissioner Julian H. Zimn-rerman predicted that the nation's housing inveutory 'ivill more than double by the yeal 2000 and new home starts, including farm units, rvill rise to an unprecedented rate of 2.25 to 2.5 million annually.

As his forum fora maior address. "The Next 40 Years in Housing," Zimmerman chose the annual meeting of the National Lumber Manufacturers Association, representing firms responsible for a major share of lumber and wood products output in the U.S.

An expanding economy, spurred by population growth, an increased rate of new-family formations and a continued rise in living standards, could bringthis nation to "the lrigl-rest plateau of living ever dreamed of by man," Zimmerman declared.

Citing a recent Fortune magazine estimate that placed present outlays for housing and home furnishings at $108 billion annually, Zimmerman said this figure may increase to about $335 billion by the year 2000.

"We are estimating that this year private non-farm housing starts will number in excess of 1,300,000 units," Zimmerman oointed out.

"On the basis of our previous projections of population growth and household formations, I believe we can look forward to total starts, including farm units, numbering between 2.25 to 2.5 million units annually by the year 2000."

Zimmerman placed the present housing supply at more than 55 million units, more than 30 million of them owner-occupied. By the end of the century, the housing inventory will number about 115 million units, 75 million of them owner-occupied, he estimated.

Zimmerman's preview of conditions in America during the next 40 years included these predictions, based in part on previous studies by private and government sources :

... IIUR ST0CK in TRADE

QUAL'TV LUMBER . HONEST DEAI.'NG . PROAIPT SERY'CE

LCL Jrom

SUGAR PINE . WHITE FIR PONDEROSA PINE . CEDAR . CUSTOMER MILLING

SMITH. RtlBBINS

TUMBER CORP.

VICTORIA AVE. . tOS ANGETES 43 Pleosont 3-4321 TWX: r500

1. The nation's population could increase from nearly 180 million at present to about 350 million by the vear 2000.

2. The gross national product, the nation's total outptlt of goods and services, could rise from an estimated $490 billion in 1959 to a whopping $1.5 trillion by the turn of the century.

3. Meclian family income, in terms of 1956 dollars, could increase from $5,100 to about $10,000 annually.

4. Price of the typical new home may jump from $13,500 to the $20,000-$25,000 class. Families who buy these houses will get "better value, dollar for dollar, tl-ran they do today because of the great advances that are being made in building materials and techniques," Zimmerman asserted.

5. The total number of households in the U.S. may rise from about 51 million at Dresent to 100 milliorr bv the vear 2000.

Zimmerman said the lumber industry has done a "wol.lderful job of conserving the American forest" by finding ways to raise "rnore.and..more lumber" and practicing "more and more conservatlorl."

Now, he said, the lumber in<lustry must match its gair-rs in conservation by creating "wider acceptance and appreciation of woocl as a modern material." Zimmerman added:

"I know you are looking for new and better ways of milling lumber; new ways to get more wood u'itl-r less waste ; new urays to make fiber arrcl particle board ; nelv shapes ancl forms to achieve greater strength and more attractive appearance ; new uses for lumber in today's housing market.

"These are positive ideas, and you must be able to market them. You must be competitive. You have got to merchandise your products to the home buyer as well as to the builder. You have got to demonstrate the