LtlA Stoges Another Big "Round Toble Conference"

On Friday, October 23, the Lumber Merchants Association of Northern California held another highly successful "Round Table Conference" with 20 leading Northern California lumber dealers participating in the hard-hitting program. The conference was held in the French Parlor of the Sheraton-Palace hotel in San Francisco and was moderated by the association E,xecutive Vice-President, Jack Pomeroy.

To date, more than 120 LMA dealers have participated in this and past conferences with highly beneficial results. To provide a free exchange of ideas, techniques and information, the Association limits attendance to dealers more than 30 miles distant from each other.

The dealers at the October "Round Table" were:

Bob Adams, Noah Adams Lumber Company, Walnut Grove, Calif.; Bill Bittenbender, Bittenbender Lumber Company, Ukiah, Calif.; Charles Cross., Jr., Truckee-Tahoe Lumber Co., Tahoe City, Calif.; Dick Cross, Cross Lumber Company, Merced; E. H. Haunschild, Chas. C. Meek Lumber Co., Redding, California; Frank E. Heard, MotroniHeard Lumber Co.. Woodland. California: Clair Hicks, Hicks Lumber Company, Salinas, California; Earl Hodgson, Porterville Lbr. & Nlatls. Co., Porterville, Calif. ;Larty flodgson, Porterville Lumber & Matls. Co., Porterville, Calif.; J. C. Huston, Pacific Coast Lumber Company, San Luis Obispo, Calif.; Don Mark, Hales & Symons, Sonora, Calif.; J. K. O'Neill, O'Neill & Ellis, Inc., Campbell, Calif.; R. E. Patterson, Central Valley Bldrs. Supply, St. Helena, Calif.; Golden Poor, Management Consultant, Palo Alto, Calif.: Elmer Rau. Madera Lumber ct Hardware Co., NIadera, Calif.; Fred Riedle, Jr., Builclers Lumber Company, Dos Palos, Calif.; Duke Rohland, Sylvan Lumber Company, Citrus Heights, Calif.; Wendell Scott, Progress Lumber Company, Reclwood City, Calif.; Lew Silvera, Silvera Lumber Company, Antioch, Calif., aucl Tom Yancey, Yancey Lumber Company, Newman, California.

Discussion Topics at the Couference were : Creclits, Collections ancl Casl-r Discouuts ; Developing Nerv l\'Iarkets, Dealers doing contractiug work, Building Store Sales, Company X'Ieetiugs, Employee Iucentives, Dealer Aclvertising (money budgetecl ancl media used), Inventory and Turnover Policies, Competing with Applicators, Methods of Cutting Operating Costs, Attitudes arrd Use of Manufacturers Promotion Xlaterial, Credit Application Forms-Revolving Credit Programs, Value and Competrsation of Outside Salesmen, Labor Relations, The Hiring and Training of Personnel, Means of Financing Home Repairs and X{odernization, Profit-Making, Store Items, and Ner,v Developments in Handling or Storing Materials.

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