Vhat the Dealers Are Doing fo, Added Christmas SaIes

When "The Merchont" heord thqt rhe Arcodio (Colif .) Lumber Co. hod o "Reody Moid Kifchens" Disploy set up for exhibirion on the floor of its reloil store, il wenl oui lo lhe deolers' lo toke o photo but found o cusfomer of the yord hod bought the disploy right off the floor.

But we did find the Beckstrom lumbermen coshing-in on the Holidoy soles. J. Eric Beckstrom (obove) is stonding by o power-tool disploy under o "Pre-Holidoy Sole" sign (ond note lhe fine seosonol decorotions overheod). At the right, young "Andy" (1. A. Beckstrom, Jr.) sfonds with Coshier Normo Miller by o "Bonus Sole" disploy in the busy retoil yord.

ASPHALT STRIP SHINGLES APPROVED FO'R INSULATING ROOF DECK SLAB

Asphalt strip shingles have been approved for the first time as a covering for insulating roof deck slab in new application specification sheets prepared by the Insulation Board Institute. Otlrer highlights of the new insulating roof deck slab application specifications announced by Charles M. Gray, IBI manager, include revised nailing specifications and a change from "k" values to " C" values in the method of measuring thermal conductivity of the laminated slabs.

He pointed out that the addition of asphalt strip shingles to the list of IBI-approved coverings means that roofs of insulating roof deck slabs can be aplllied faster and more inexpensively than ever before. This type of deck nou' is a more versatile architectural product, on steeper roofs than previously was the case. Maximum recomrnended pitch had been up to only 3 inches per foot with builtup roofing.

A free copy of "Specifications for Applying Insulating Roof Deck Slarb" can be obtained by writing Charles M. Gray, Manager, Insulation Board Institute, lll West Washington Street, Chicago 2, Illinois.

Fred Holmes Enioying Leisure But Keeping Hand in Lumber IndustrY

Readers of this magazine have for many years been seeing the dynamic, attiactive Christmas advertisin&of the Holmls Eureka Lumber Company in the issues of December 15 each season. The staff of this publication missed the colorful full-page ad when it came time to send this issue to the presses, and we decided to ask the veteran Fred V. Holmes how he has fared in the year now since he sold the old company to The Pacific Lumber Company last December. The following isMr. Holmes' reply:

"Thanks for your nice letter asking how I have passed the time since Holmes Eureka Lumber Company was sold and I retired the first of the year.

"Well, it has been quite a change. Holmes Eureka was my active working lifi for so-e 45 years.-It was ?.ver.y enjoyable life becalse its success was based on the friendship of good customers who favored us over the_ years. 'Ihit's what I missed in this retirement year. Yet the year has gone like a minute because I have kept very active. -

"Iltarted out by taking my grandchildren to Disneyland. Marineland and the Hearst Castle. We then sold our home in Berkeley, where we lived for many years and raised our family, and moved to a new honte near the golf course in Orinda.

"I have been going after salmon ottt of the Golden Gate, casting for steelhead on the Klamath River, and this Fall I have'specialized on looking for ducks at daybreak (mailly looking ancl not sl-rooting during these r'veeks of 'bluebird weather').

"I maintain a Sau Francisco ofrfrce in the Russ building u'ith Blanche Schaefer, former Northeru California sales mallager, irr charge. It is almost unbelievable how much papeiwork that fias to be dorte to close ottt a 5S-year-old iom1,any. Besides, we still operate the Fortuna 2evelop- menl Co., a subsidiary of the Holmes Eureka Lumber Company, wl-rich we did not sell.

"The above gives you the highlights of nly activities during 1959 and now I am 'cooking up' plans to do some extensive traveling during 1960.

"Yes, I miss Holmes Eureka Lumber Comparly aud not selling lumber toour many friends, arrd I would like to take this opportunity to wish all Holmes Eureka Lumber Company ei-customers a real Merry Christmas and a Prosperous New Year' yours truly, Fred Holmes."

Yucco Volley Lumber Builds

Dean llowell of the Yucca Valley Lumber Co. is going ahead with the new building for the retail lumberyard. To be located at the corner of Kickapoo and 29 Palms Highway, the structure will be 60 feet wide and 40 feet deep, composed of cinder block with a modern glass front.

DFCETI'IBER 15, 1959

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'A Step Aheqd'by H. V. Simpson

(Continued from Page 3) CEILING JOISTS (no attic storage) maxinrum spans for "U'l'ILITY" eracle tiorr valuation, hon er.er. Almost 70/o of the value of the permits issued u,as in this area, with 28/o in Santa Clara county.

Nelv residential constrnction permits issued in September totaled $39,500,000 coverir-rg 3,473 units. This is 1,409 units less_ than Sept_ember of a year ago. Multi-unit dwellings atrtlrorized in September comlrrisecl 33,/r, of the total reJidential units.