
6 minute read
Merry Christmas oneand all!
formula, repackaged in handsome half pint bottles for resale in any non-Sloane store rvhose wood-proud customers will pay $1.50 for an authentic professional formula, is offered over the name "W. and -J. Sloane's Private Formula Furnitr{re Polish." The eight-ounce resale bottles are made and sold by Laramie Chemical Corporation, Sloane Laboratories Division, P.O. Box 266, Ridgeway Station, Stamford, Connecticut.
Weyerhaeuser Guarantee On Versabord Performance
Tacoma, WashingtonSilvatek Division of Weyerhaeuser Company announces a performance guarantee and a newly initiated grade marking program on its Versabord particle board floor underlayment. Each panel of Versabord floor underlayment going out to the trade from the plant now carries the Weyerhaeuser Versabord A-A face label, a circular design, indicating "A" grade face both sides.
The grade marking reflects the conrpany's research program and the quality control system that assures manufacture of Versabord to close tolerances for every factor that is important to the user for floor underlayment. The new Weyerhaeuser guarantee is based on Versabord performance in over 80,00O homes, more than 24,000,000 ft. in actual use throughout the country, with neg- ligible complaints on quality and performance.
New Watertimer Converts Sprinkler To Automatic
Now underground sprinkler systenrs can be converted to automatic for only $14.95. Richdel's new Model 201 Watertimer, a clock operated 3f" valve, can be added to present systems or installed with new systenrs. Just turn the dial to set watering time desired and forget it. The Watertimer will autonratically time and shut off the water. Dealers can increase the total dollar value of pipe, valvcs alld sprinkler heads sold to the installers or homeowners by suggesting inexpensive Watertinrer controls. For more information, Randall Sales Company, P.O. Box 759, Whittier, California.
CERTAIN-TEED ANNOUNCES NEW CEILING TILE
Certain-teed Products Corporation announces the addition of ceiling tile to its quality line of building products. The decorative Insulation Board tile will be available in a srnooth, plain surface with or without painted bevels, and in a randonr pattern perforated surface that provides exceller.rt sound absorption.
Certain-teed smooth-surfaced insulation tile is made of natural wood fibers, fabricated with tongue ancl groove e<lges to permit concealed nailing or stapling and has a flame resistant surface finish tliat reouires no further decorative treatment.
Private Formula Polish Released For Resale
W. & J. Sloane have agreed to release their highly regarded private formula furniture polish f or resale to consumers. This
Exclusive "frame finder" imprinted on Celo-Rok gypsum wallboard products, elirninates guesswork and tedious measuring wher"r application is parallel to framing nrembers. Although The Celotex Corporation recommends applying tapered edge gypsunr r,t'allboard at right angles to framing menrbers, nrany times roonr dimensions and la1'out are such that installation parallel to frarning rnembers elinrinates extra cutting, fitting and joint treatment.
Each sheet of Celo-Rok Regular Wallboarcl is marked with two parallel lines of frame locators spaced 16" o.c. on the boarcl's long dimension. The "frame finders," printed with a special ink that fades with exposure to natural light, speed application ancl help assure nailing alignment.
Markings are also imprinted on Celotex Fi-Rok, a special 5/8" g1'psum wallboard with extra fire resistance for assistance to l>uilding code authorities.
For further information, contact The Celotex Corporation, l2A S. La Salle St., Chicago 3, Ill.
Because a performance guarantee depends on proper application of the underlayment as an element of a complete flooring system, specific instructions are printed on the back of each guarantee certificate, spelling out the correct application procedures.
The new Weyerhaeuser performance guarantee, the quality control program, and grade marking progran at the plant, plus the clearly spellecl out recommended procedures for use of floor underlayment in flooring systems, will help the floor underlayment and building industry appreciate the values to be gained from the use of high-quality particle boards.
Introduced by the Fine Hardwoods Association is a new booklet entitled "10 Most Frequently Asked Questions About Fine Cabinet Woods." This new 24 page hand book is designed to perform two functions 1) as a useful information guide to the retail salesman, the home furnishings editor, the retail advertising copywriter and 2) as a guide to selecting furniture and interior paneling for the homemaker. The booklet is profusely illustrated with photographs and drawings, including a map of the world showing where the various woods are grown. The ibooklet is offered free upon request to manufacturers, retailers, and consumers-and quantity orders may be placed at a very nominal cost to cover postage and handling. Requests should be addressed to the Fine Hardwoods Association, 666 Lake Shore Drive, Chicago 11, Illinois.
(Tell them uou sau it in The Colifornia Lumber Merchant)

A businessman's letters should refect his character. If he is mean. he should write mean business letters.
If he is genial and friendly, he should write that sort of letters.
It is true that the mean and sour individual should write business letters of the same character as himself.
But nobody else should who wants to stay in business.
So let us talk about the sort of business letters the average decent, friendly businessman should write.
It sometim", h"pp".rrJtoo*oftJn we are told-that some very human fellow engaged in business will, for some hardto-understand reason, write the wrong kind of letters.
He will be genial, kindly, interested, enthusiastic, and yet write business letters that read as though he were cold, wet, hungry, thirsty, disappointed in love, and suffering from acute indigestion.
Frisk yourself, Mr. Businessman, and see if by any chance and perhaps unknown to yourself, you are one of that sort of letter writers.
Do you write human letters to human beings? Do you let warmth, interest, kindliness creep intoyour business correspondence? Do you make it your first aim in letterwriting, regardless of how trivial the subject may be, to put some feeling, some personality into your words?
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There isn't anything better that you can do for your business than to invest your best brains in your businessletter-writing. There isn't anything that gives a customer a bigger chill than a business letter that reads as though it had been written in monosyllables by someone sitting on a cake of ice.
It is wise and the better part of business valor to give a bit of thought in advance to the writingofa letter, and discover how to take some of the uniform, orthodox starchiness out of its construction. Limber it up, color it up, change it around, and make it talk to the receiver as though it were a personally delivered message, with firm hand clasp attached.

,.*{<.
A warm, friendly, honest smile; a warm, friendly, honest hand-clasp; and a warm, friendly, honest letter-these are three of the greatest things a man can invest in his business. And the thirdis perhaps the most important of all, because yoi can always reach a man with your letters whom you seldom see in f"t"i". *
Asfar as the other kind of letters are concerned, they should never be written by intelligent men. A man writes an unkind, thoughtless, or critical letter, drops it in the mail box and it is gone. He can never get it back. The perhaps little thing that caused him to write it soon disappears and is forgotten. But the letter remains. And the bigger man the writeris supposed to be, the smaller that letter will make him appear. *{<*
The fellow on the receiving end of the line may not know the writer at all, may never have seen him, and may not know him personally at all. He must judge him by his letter. He may not understand that the writing of bad letters is just an unfortunate habit with the writer. He may not be in position to know that the writer is really a very kindly fellow who loves his fellow man.
All he can do is read the letter over and wonder down deep in his soul why the Lord lets such crabs live and take part in business matters.
The thorougfrty *ortti*t ii" Ul"irr"ss man is one who never deliberately and knowingly steps on the corns of another fellow. He seeks by word and deed-and letter-to make a kindly impression on those whom he contacts in person or by mail; seeks to make them feel better because they talked to him or read a letter from him. Such a man is worth a dozen men who allow their tempers to creep into their personal contacts.
There isn't the snaaovi or ln J*.,rre for writing unkind business letters. No situation that arises justifies them. Edmund Burke said of Benjamin Franklin "Everything is play to him." What he said and wrote were kindly things. And so he was much loved. Eugene Field was one of the greatest letter writers America ever produced. No matter how sick or harassed he was. or how much trouble he was in, his letters were written sunshine, and the world loved him for it. ***
Writing mean letters is worse than saying mean things because, while the words may be forgotten, the letter remains. It is well to remember that there is nobody in this world whose bad opinion you can afford to have. And for a business man to write ungenerous things to any man on any subject is just a plain blunder, every time.
