Neimon-Reed Vqn Nuys Yord Plucks profits from ptywood

Radio "spot" advertising has accounted for sales of Zl,W pounds of scrap plywood in the last six months, pointed out Gold.

Plywood Sink Cut-outs Prove Popular ftem

The Neiman-Reed Lumber and Plywood Co. has also found out that plywood sink cut-outs (with Formica) are popular items for building coffee tables, end tables and barbecue table and bench sets. According to Gold, the firm sold 650 such cut-outs within the past few months.

Available from contractors who build tract homes, .the cut-outs come in sizes 17f".72t1" l7f"x47' l9rlnx47,.

Since most customers use wrought iron legs for such novelty tables, sales of the plywood cut-outs have also boosted the sale of the necessary hardware more than 100.7o at the Van Nuys, Calif., yard.

Scrap Plywood Real Traffic Stopper

Scrap plywood not only builds extra profits, but is a good traffic stopper for the Neiman-Reed Lumber and plywood Co., 133O1 Burbank Boulevard, in Van Nuys, Calif., according to the yard's retail sales manager, Harry S. (Jay) Gold.

"Customers buy scrap plywood for bu.ilding shelves, odds and ends," Gold said. "We've sold as many as 150 pieces to one customer. Almost any person will buy a few pieces (at l2l cents per piece) for later use.

"What we like about it is that customers who buy a few pieces and learn the flexibility of plywood are apt to tell their friends and neighbors about it."

Ping Pong Table Kit Boosts Sales 100/o

A ready-to-assemble ping pong table kit, including a sheet of s/a" fir plywood, legs (2"x2" with holes pre-drilled) and hardware, sold 35 sets in two weekends at the NeimanReed yard. To promote the sale, the firm built a small model ping pong table so that customers could check the action of the hinges which hold the legs to the plywood top. Without promotion, the yard never exceeded more than three such sets in a similar period. Hence, the promotion of the ping pong package is credited with hiking sales more than I00/o, according to Manager Gold.

From now until Spring, all Calaveras Cements will be packed in waterproof bags on customer request. If you have winter storage problems be sureto specify this special service. It'syours for the asking, at no extra cost.

IT'S THE WATERPROOF IINER. THAT DOES IHE JOB!

S. F. Hoo-Hoo Reodies Annuol Kids' Porty

Some 55 boys and girls (ages 4 to 9) from the San Francisco Boys' Club are in for a real Christmas treat come Thursday noon, December 22. The youngsters' party, which will be staged in the Concert room of the St. Francis hotel, ofi Union Square, is sponsored by San Francisco Hoo-Hoo Club 9 through the support of donations from members of the Northern California lumber industry.

Lumbermen and their ladies are again urged to attend the worthwhile event for a treat of a lifetime and a real pre-Christmas celebration with the youngsters. In addition to a turkey dinner with all the trimmings, the party will include presents for all the children, a personal interview with St. Nick himself, and a show put on by Homer Snorv's Musical Marine Movie Stars. Ed Dreessen, who previewed the show, said it has been passed by the censors for adult viewing, too.

General Chairman Mac Collins has also reserved the ltalian room in the St. Francis for the exclusive use of the club. Libations will be from 11:30 to 12:30, with lunch following promptly.

Tickets are now on sale and may be obtained by contacting Bill Bonnell at GArfield 1-1840, or any of the Club 9 officers and directors.

Corl Poynor lo R.epresenl Brown Timber Gompony in SoGol

Carl Poynor, popular in Southern California lumber circles for the past 10 years, has been appointed southland sales representative for the Brown Timber Company of Portland, Oregon, according to C. A. Hill of Fortuna Sawmills, Inc. The Brown Timber Company is the exclusive agent in Southern California for the Fortuna, California, mill.

Poynor has been identified in wholesale lumber sales for many years and will have charge of the new office, which is located at232 South Beverly Drive, Beverly Hills, Calif.

Giant equipment to move the giants of the forest