GOSSIIil.TIARDIIIG LUTBER CO.

\[est Coast Softwoods

proved storage facilities and proper methods of handling can produce an advantage.

Sales policy, in some areas, is a rather delicate subject, but I feel sure that most of us engaged in selling or buying will agree this can be of considerable im' portance.

I have heard it said that the greatest salesmen in the world are the advertising salesmen. llowever, most businessmen will agree that Advertising is, or can be, very important. Many dealers prefer to sell products which are advertised by the manufacturer and the distributor. There are many "sales helps" which fall into this category.

It is possible that a dealer's cost of selling a product is actually reduced, if it is properly advertised, which, in turn, could justify showing a little preference to the source supplying such a product.

The salesman is considered by a majority of firms as a very vital part of the organization. In a majority of businesses, he is the real link between the buyer and seller. Thousands of words could be written (and have been by those far better qualified than I) about the salesman-how he should be trained, the proper performance of his duties, and what should be done to convert him from an "ordertaker" to a "salesman,"

It is basic that he should know his product, be familiar with its use, and honestly represent it.

I think that a salesman is on the right pathway if we can say of him that he fights for his customer as long as it is not detrimental to his employer, and fights for his employer when it is not detrimental to his customer.

A well-qualified salesman can be a great help to his customer, if the customer will permit him to help. Correct performance on the part of the salesman has probab-ly developed more "advantage" than any other one possibility.

It seems apparent to me that any "seller" attempting to maintain a position of equality with respect to Credit, Terms, Stocks, Quality, Price Changes, Delivery Service. Storage & Handling, Sales Policy, Advertising, and Salesmen, cannot establish and maintain any real "Price Advantage." There is a belief that indicates "we get what we pay for."

As a "buyer"-Do YOU FLIP A COIN?

(The opinions expressed in the above article are those of the author, and do not necessarily reflect those of the firm he represents nor the magazine publishing it.)

Pqrroarrll

Carl T aughlin hurried home from a hunting trip to be on hand when he and his partner, Dean Swartz, took over as owners of Mar Vista Lumber Co. near Santa Monica last month. Laughlin was many years with the Fisher Lumber Co. there but, after a year of retirement, got restless and is again in a retail lumberyard.

Al Kelley, Alameda wholesaler, returned from a 10-day stay in the Eugene, Ore., area visiting mills.

Floyd Yates, secretary-treasurer of Southwest Plywood Corp., Inglewood, has returned from the NPDA meeting in Miami Beach, Fla. (see Page 12). He reports that Florida IS all it's "cracked up to fg"-2 place with lots of hotels and places ready to take your money, but he missed the '"real homey" atmosphere of southern California and was glad to get back.

Del Travis, president of Travco, Inc., San Jose, spent a November week with mill connections in the redwood region and managed to squeeze in a game of golf during the Northwestern California Lumbermen's Club stag celebration. He found himself bringing home the club's guest trophy for his 69 score.

Bill Howe, west coast manager for American-fnternational Hardwood Co., Los Angeles,r returned to his desk Dec. 15 following his recent automobile accident (page 14O, CLM, t2/t/55).

D. M. t'Del" Shaw, salesmanager, Boise Payette Lumber Co., Boise, Idaho, spent the end of November in San Francisco attending a Western Pine Association meeting and visiting Weyerhaeuser Sales Co. offices.

Floyd Scott, president, Stahl Lumber Co., Los Angeles, has joined the Industrial Lumbermen's Club of southern California.

Bill Ramsay, Twin-City Lumber Co., San Rafael, spent a week recently in El Paso, Texas, calling on company accounts.

Roy Stanton, Sr. and Lloyd Webb of E. J. Stanton & Son, Los Angeles, spent the weekend of December l0 in Las Vegas taking in the Nevada and Arizona Hoo-Hoo clubs' Christmas event.

Harold Ford, general salesmanager of Tarter, Webster & Johnson at Stockton, returned Dec. 15 from a 3-week business trip in the east.

(More PERSONALS on page 64)

475 Hunlington Drive Son Morino 9, Colif. PYromid l-2127

Sales Representatives in Arizona and New Mexico

Rcte-Posiiion wcrnted $2.00 per colu"'n inch

All others, $3.00 per column inch

Closing dqles lor copy, Sth dnd 20th

WANTED

WANT ADs

LUMBER SALESMAN EXPERIENCED IN Exceuent company *t,f$f3.:il;*"t?3wer as wholesale company desires a lumber salesman experienced in Eastern sales of Pine and Fir.

Address Box C-2437, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

PINE SALESMAN WANTED

By Ias Angeles Wholesale Distributing Yard selling Ponderosa and Sugar Pine. Must be able to guarantee accounts in Industrial and Retail Yard business. $600 per month and commission on sales. Replies confidential.

Address Box C-243& California Lumber Merchant lOB Weet 6th St., Room 508, Los Angeles 14, Calif.

INDUSTRIAL SALESMAN WANTED

Ey a Los Angeles wholesale hardwood distributing yard" Must havc clientele and willing to work on a commission basis with a drawing account of $600 monthly, plus a good car allowance. One having these qualifications should well make twice his drawing account monthly. Replies confidential.

'

Address Boz C-2427, California Lumber Merchant 108 West 6th St., Room 5o8, Los Angeles 14, Calif.

WANTED_SALESMAN

Wholesale lumber firm wants salesman interested in commission, expense account and percentage of profits. Opportunity excellent for future with Los Angeles organization selling West Coast. Pine, Douglas Fir, Spruce and Redwood.

Address Box C-244O, California Lumber Merchant 108 Weet 6th St., Room 508, Los Angeles 14, Calif.

WANTED

Lift Truck and Carrier SALESMAN wanted for large-capacity GERLINGER; largely local territory.

BURNABY and WILLIAMS

6l@ Sepulveda Boulevard, Van Nuys, Calif.

Phone: STate 5-6561

INVENTORY HELP WANTED

Man to help list and figure inventory. May result in permanent position for right man.

HYDE PARK LUMBER COMPANY

6722 Ctenshaw Blvd. Los Angeles 43, California

Telephone-Pleasant 8-9214

SALESMAN WANTED

Well-established Redwood distributor has opening for an experienced salesman to sell Redwood to lumber yards in Orange, Riverside and San Bernardino counties. Give full particulars. All replies will be - hcld in strict confidence.

Address Box C-2432, California Lumber Merchant 108 West 6th St., Room 5018, Los Angeles 14, Calif.

SAN JOAQUIN VALLEY LUMBERMAN

Currently operating retail lumber business, would like (MUST) to move to Coastal region or Northern California. Can offer 35 years experience in all phases of the industry, including sawrnill, wholesale and retail experience.

Address Box C-2439, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

MILL REPRESENTATIVE

Will eell your lumber (Fir or Redwood) in Southern California. Formerly associatcd f.or 2O years with highly rated Los Angeles lumber wholesaler. Desire direct rnill representation Interview in North or Los Angeles.

Address Box C-2416, California Lumber Merchant 108 West 6th St., Roorri 508, Los Angeles 14, Calif.

EXPERIENCED LUMBERMAN WISHES TO CONNECT

Lumberman, principally Hdwds. & Plywoods, of many years Pacific Coast experiencg selling out present business. Wants to connect with well-financed small Hdwii. & Plywoodr Distributor intercsted in increasing volume.

Address Box C-2436, California Lumber Merchant 16 West 6th S.t., Room 508, Los Angeles 14, Calif.

Nomer of Adverticsn in lhir Deporlment uring o blind oddrers connot be divulgcd. All inquider ond rcplirr should be qddressed to key shown in lhe odverlircrnont

Wanted

Position with mill or wholesale firm as representative in Modesto vicinity. Solid lumber experience.

Address Box C-2434, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WILL INVEST

Experienced lumberman with excellent distribution connections will invest for part ownership in good sawmill with timber. WiU exchange refcrences.

Address Box C-2377, California Lumbcr Merchant 108 West 6th St, Room 508, Los Angeles 14, Calif.

MAKE MORE MONEY t LEARN ESTIMATING !

Read blueprints and figure rrnaterials and labor, Learn at home in your spar€ time. Complete course available at unheard-of low price. Send for free information now!

HOME BUILDERS SCHOOL OF ESTIMATING

P. O. Box 912 San Jose, Calif.

RETAIL LUMBER YARD FOR S.ALE fn-cluding _trar{wary and equipment in the eastside Los Angeles q4rl$If4l district. Property and buildings for lease or sale. pRIeED RIGHT FOR A QUICK SALE. Cafl or write:

LEE F. MILLER. Broker

8111 Long Beach Boulevard, Huniington Park, California

Phone: LUdlow 2-6474

DE LUXE HOME AND LUMBER LOCATION

^ Center of fast-growing San, Gabriel Valley, fu-block off main blvd., 9 rninutes to Freeway, 9 miles northeast of Los Angeles, in Soutli Arcadia area, nr. markets, transportation, churches, near Santa Anita Rqq"!f_ck. (Free delivery zone from L.'A.)

HOME-. 1280 lq.,ft. o-f good living: dinihg-living room combina- tion pa.neled in Oriental Ash, foor-to-ceiling raisid Swedish fireplace with€agstone hearth, 30-foot glass window-wall to patio: one master bedroom with dressing room, tiled bath & fully iilcd'stall shower with foot-warmer; ALSO small bedroom (or djn or office) with own separate entrarice and tiled half-bath. A ..dreamy', tiled work-saver kitchen, wired for elec. range, exhaust fan and .:oodles,, of ,cupboards and built-ins. Forced aif heat. Draperies. fnsulated walls and ceilings, air-conditioned, beautifully walled enclosed patio. fully landscaped-ls b'looming camellias, exieptional rare planiings. The patio provides SUN, PRIVACY and is pirfect for ent-ertainiis.

IUSINElS=Equipped with 7fu-horse DeWaft Combination sai, l5hgds;-Al-$Oq l-rm. gottage for employee or in-law. It is futly furnished, including tiled kitchen, range, refrig., and other furniture. COMPLETE-plus full bathroom with tub, lavatory, toilet & wardrobe closet.

IDEAL for new or new,/used lu,mber, pre-cutting, pre-fab, storage, wholesale, retail, etc. DeWalt sav/ can be used for a multitude -of purposes. Also space could be rented to bldg. contractor, etc. Lot size is l2Ax267 (over 32"000 sq. ft.). The land is constantly increasing in value. Could be used in the future for home rentals. 'Sewers are in, paid for and connected to houses.

SAVE! FOR.K-LIFI BAR,GAINS 5AVE!

HyslerRossGlorklownotot

Used-Good or Rebullt & Guoronieed. 2,OOO-|5,OOO lb. copaclly.

Hyttd 150 . . 15,000 lb. cqp., rcbuilt & guoronl€ed ..........S470O losr 19 ]lT 6,000 lb. cop,, rebuilt ond guoronte.d ...---$2350

Clork 6,000 lb. dp., rcbuili & guqrqntc6d .-------............$1650

Towmolor tT46 , 4,000 lb. cop., l2 ft. lift --.....--...-..---.-...........-.................$1550

Towmolor lV2 . . . 10,000 lb. cop., rcbuilt qnd guoronlesd ....-.-----.............$2650

8fg Df.counts on lfow Surpfus Pdrrt rd All ikkes orld l'p,dels ot lqkllltt

GERUNGER FORK-UFT, 1 2,000 lb. cop.----.--.-------.---.$310O

Catorpalla?tnlcrnatlonolLe lournecu loraih - BuckeyeEuclidNorthwestetc.

PRICE $29,5flI-Reasonable down paJrment and terms. Owner will finance. OWNER, 5O*6 McCulloch, (Post Office) Temple City, California. Phone: DOuglas 7-1301. TERMS AVAITABLE

New 3-lon Choin Hoirtr Spur GeoredlO fl. Ghoin

& S0NS'INC. ESTABIISHED leo6

1232lt CENTER STREET HOtLYDALE, SOUTH GATE, CAIIF