Eureka tedluood Lumber Co.

Southern Cslilornia lanfur lterchants

Our new Southern California ready to serve lumber dealers. and sizes of redwood lumber carrying a large inventory.

distribution yard is We carry all types . . no need of you

You're invited to use this convenient distribution yard. There's prompt loading for your pick up-in less than carload lots-or we deliver. We also accept carload orders. Ask us for quotations.

Phone: LOgon 8-3339 TOpoz 9-0993

lureka Redltood Lumber Go.

718l Eosl Fireslone Blvd., Downey, Colifornio

Member: Colifomio Redwood Associotion

R,iverside Hoo-Hoo lnitiqte

9 Kittens ot November Concot

Riverside County Hoo-Hoo Club 117 initiated nine kittens at a concatenation November 18. The meeting was held at the Hemet, Calif., Elks club with a fine attendance of 38 members. Secretary Warren Haskins reported that it was a very good meeting and everyone had a good time. These kittens were taken into Hoo-Hoo: Homer Emerton, Tarter, Webster & Johnson; Ken Pekarek, Gibson Lumber Co.;Tom Baker, Dill Lumber Co., Bloomington; Ed Gustafson, Dill Lumber Co., Hemet; Ralph Whitehead, Sand Door & Plywood Co.; Stan Sharp and Bud Bennett, Cresmer Manufacturing Co.; John Suverkrup, Suverkrup Lumber Co., San Bernardino, and Bob Male, West Covina. The Degree Team for the concatenation was Bert Hol- dren, Snark; Dave Beauchaine, Senior Hoo-Hoo; Don Derbes, Junior Hoo-Hoo; J. E. Fitzpatrick, Bojum; Jack McGrath, Scrivenoter; Bill Davidson, Jabberwock; Russ McCoy, Custocatian; Al Beals, Arcanoper, and Bob Saucke, Gurdon. said escorted tours through the Redbe doubled next year because of the

The appointment of Stark Sowers as Deputy State Snark for Southern California was announced to the meeting and pleased his fellow members in his local club, which assured him of its cooperation in performance of his larger duties this term. The club starts its sponsorship of the retail training extension course at Riverside college January 9.

Pacific Greyhound wood Empire would demand.

Speciolizing in Efficienr Distribution of QUALITY Lumber Producls

REDWOOD-PONDER,OSA ond S,UGAR PINE

L. C. L. ond Truck & Troiler Shipmenrs From Our frIONROVIA YARD ond RELIABLE ttlllt CONNECTIONS

Mr. Lumber Desler:

STRABIE hos reolly gone inlo the business of supplying YOU with

Philippine fVlohogony: fllouldings

Jqmbs

2 Blocks West of Jock London Squcre

537 FIRST SI. - OAKIiAND Z CALIFO'RNIA fEmpfebor 2-5584

Bonner Yeqr for Deqlers in '56

(Continued from Page 4) several of which have "discovered" the retail lumber dealer editorially as the place for their readers to go to get materials and advice when building, repairing, and modernizing a home.

A considerable number of building products manufacturers also have begun directing their customers to the retail lumber dealers in their consumer advertising.

Considering the strong promotional program to be conducted in the form of Operation Home Improvement, 1956 should be a record year for modernization. Some observers believe that the volume of home improvement work easily could be doubled if the retail lumber industry would, first, go out after that type of business as aggressively as other retailers go after volume and, second, make it easier for customers to get improvements completed.

To that end, NRLDA has told the public that homeowners desiring to modernize or repair their homes will find their local retail lumber dealers ready to help them get the work done conveniently and economically.

Indications that dealers are eager to keep up with modern trends in merchandising and yard operation are evident in the widespread demand for clinics and management workshops such as those held at the NRLDA Expositions and at district meetings held by the state and regional associations.

The forested areas of the United States are so vast thev have never been surveyed in their entiretv.

NPDA fo Open Cocrsf Service Burequ

(Continued from Page 12) to increase consumer demand through jobber and lumber dealer channels.

Charles E. Close, managing clirector of the llardn'ood Plyr.vood Institute, revierved the substa.ntial progress made by his organization during 1955 in stepping up consllmer demand for hardwood plyrvood and in increasing the distribution of these panels through distributors by increased dealer and industrial sales. He stated that the revisions in the Commercial Standard, soon to be promulgated, r,vould act to sharpen 19.56 promotion by the adoption of the more descriptive grade terminology.

William W. Works and Ed. C. Stalder, of the CrorvnZellerbach Corporation, highlighted the progress of plasticsurfaced plywood, suggesting that the product has now proved itself conclusively as a useful product for builders and consumers, that it is a desirable mill production item and offered aggressive distributors and dealers attractive margin potentialities as compared rvith standard panel items. The market for exterior siding in both full sheets and narro'w siding patterns and the outdoor sign demand were two uses suggested as having immediate interest.

Works predicted that, through a new technique in patching, enough additionai veneer would be available for Crezonfused plywood to add substantially to the supply. Several additional plants would shortly be in regular production, he stated.

A laminated product already in production and tested in several industrial markets was described as a definite

Tokes the Guess-Work Out of Selling Lumber ond Building Moleriol l1sm5qssures proper Profit qt point-of-sole. Let us show you how il's done. Don't