Distrib BBIDW DOOLEY

Albony I 3334 Scrn Fernando R.ocld

Los Angeles 41, Calif.

\(/hat's Ahead For 1950?

(Cotrtinuecl from Pagc 30) to the long-range problem of lurnber supply.

Progressive steps have been taken here inthe West Coast region in the last decade to insure a permanent supply of timber. We have the capacity in sawmill installation to manufacture the volume of the last three years forever. Nlore in.rportant, lve have the timber resources and the timber grou,ing land to uraintain this 'i'olume of lumber perpetually.

Padua

Nfore than 3 million acres of the Dougias fir region have been dedicated as Tree Farurs since 1941. More areas are being made ready for certification. These lands are maintained by their owners in full production of timber, they are protected from fire, disease and insects. ar-rd souncl forest management policies are applied to harvesting techniques so that lands come back into production and grolvth 'ivith a minimum of lost time. Improved utilization of the forests has stepped up the realization of lumber from everv :lcre.

Backing up this program of forestry u'hich is aimed at supplying our mills with sufficient ra\\' rnaterial to keep them operating at capacity, is a nen' and aggressive policy of merchandising and advertising of our products.

We are becoming more and more promotion minded. \A/e have developed a program to help dealers sell lumber. We have a national advertising program, norv in its fourth year, aimed at the consumer. In this program lve urge the rvider use of lumber for every job pointing out its superiority over any substitute. \\'e ask the consumer to contact his local retail lumberman.

The success of this nation-rvide advertising program in the first three years of its operation has been gratifying. Through the medium of national advertising'rve have been able to develop a sound market for econotnv grades of lumber as well as continued high level sales of all other grades. During 1950 rve will use the great force of this national campaign to promote the ttse of lumber in nerv homes, for remodeling and modernization of older homes and some of it rvill be directed to the farm market.

We are in this picture for the long pull and are backing up otlr confidence in the expanding economy of the nation by investing millions of dollars a )'ear to create a perpetual crop of timber.

WTIOTESATE LI'MBER

600-16th Street, Oaklcnd 12, Cali{ornia

Phone TEmplebcrr 2-2497

Teletype OA 262

Uholesrle lo Lumber Yards 0nly Windows, Doors, Plywood, Moulding

We hsve

1IIE COMPIEIE WIIIDOW T'NIT Built Up With Screen cnd Bcrkmce tr StockWestenr Sizes

HATEY Bn0S. - SAI|IA ltl0lllG[

Phones: ffi: $'"T:" 4-szsg

Brush Industrial Lumber Co.

Wholesale Distributors

Hardwoods and Softwoods

5354 East Slauson Ave.

Los Angclcs 22, Calil. ANgelus 1-1155

ST0P in and CHECK our Custom Milling Facilities

KD Redwood Stocks (Wholesole Distributors)

Redwood Log Oil

Builders Hordwqre

Roofing Products FIR.PINE.REDWOOD

Roif

Penaaala

Tom Philips, Lawrence-Philips Lumber Co., Los Angeles, is calling on the mills in Humboldt County and Southern Oregon. Mrs. Philips, and their young daughter, are accompanying him.

C. M. "Friday" Freeland, district manager, Los and J. V. McAlister, sales manager, West Oregon Co., Portland, spent last rveek calling on the trade.

lloo-Hoo Club No. 39

Christmas Pcrrty Dec. 15

Angeles, Lumber Arizona

Harry B. Weiss, well known lumberman of Memphis, Tenn., who is Supreme Arcanoper of the fnternational Concatenated Order of Hoo-Hoo, has returned to his home from a business trip to the Pacific Coast. While in San Francisco he conferred with Dave Davis of Rounds Trading Company, also a member of the Supreme Nine.

Johnny Gray, manager of retail yards for E. K. Wood Lumber Co., Whittier, spent.several days in the Northwest. The headquarters of the company's retail yards have been moved from Long Beach to Whittier.

William F. Fields, master mechanic at the Flagstaff plant of Southwest Lumber Mills, Inc., Flagstaff, Arizona, has been promoted to general master mechanic of all company operations. Before becoming master mechanic at the Flaggstaff plant several years ago, he held a similar position at McNary.

Horace E. Wolfe, Tarzana, Calif., West Coast represetttative for the Marquart Millwork Co. of Oshkosh, Wis., is back from a three weeks'business trip to the Pacific Northwest and the Inland Empire.

Jerry Mashek, manager, Hill & Morton, and Al Norton of the Eureka office, called Redding, Calif. area early this month.

49'et Day Enjoyed at San Francisco Lumbermen's Club

The Christmas Party of Hoo-FIoo Club No. 39 will be held in the Florentine Room, Claremont Hotel, Berkeley on Thursday evening, December 15. D. H. (Lee) LeBreton is chairman. Ji- Overcast rvill act as Santa Claus. The Merry Wood Carolers, with Johnny Matson featured, rvill f urnish the entertainment. Tickets for the dinner and entertainment are $4.00 each.

Want Ads

Hyter Lift Truck, inch fork, pneumatic Phone

For Sale

late model, 7500 lb. capacity, l2-f.oot lift, 60tiresr Must sell immediatelY.

STanley 7-1692 or SUnset 34347 Los Angeles

For Sale

I lumber truck 1938 International Drt00, lO-wheeler, with 200 HP motors, Brown Lipe transmission, tandem axles. Good rubber, clean cab. 6-wheel lumber trailer to go with above truck, Westinghouse air brakes. Price $4250.

Address Box C-1766, California Lumber Merchant 508 Central Bldg., Los Angeles 14, Calif.

Mill Wanted

Wish to lease small Redwood mill, Humboldt or Mendocino Counties preferred. Must be in good operating cotrdition near houslng. Capality approximately 10,0@ BFM per day. All replies confdential. Send particulars to

Box C-1765, California Lumber Merchant 508 Central Bldg., Los Angeles 14, Calif.

Wcrehouse Fcrcilities to Lecrse

Inc., Oakland, on mills in the

Particulady desirable for dustless building rnaterials and relate':l soods. locat;d central L. A. trading area on S. P. spur with cxcclIent l6adine and receiving arrangement for railway and/or trucks. Facility contains 8,0fl) sq. ft. for active warehousing -or- may be operatid on :rrrangement -with present tenants, using existing crew. 13,000 sq. ft. additional inactive storage space available in same building.

Address Box C-1741, Cdifornia Lumber Merchant 50E Central Bldg., Los Angeles 14, Calif.

Kiln Drying

We are one of the largest custom dry kilns on the West Coast. We also sell, rent, or repair lumber carriers and lift trucks. Will "xchange equipment for lumber.

WESTERN DRY KILN & EQUIPMENT CO.

Jack Butler, president of the San Francisco Lumbermen's Club, presided at the Club's regular luncheon meeting in the Palace Hotel, San Francisco, November 22.

It was another football day, entitled 49'et day, and there was a good attendance.

Bud Foster, sportcaster for all the 49'er football games; Johnny Strzykalski, all AAFC halfback for the past tt'o years, and, Buzz McGee, the 49'ers public relations dircctor, g'ave short talks.on professional football and ansn'ered many questions in ari informal way.

Door prizes of two pairs of tickets for the 49'er-Nerv York Yankee game played at Kezar Stadium, November 27, were won by Herb Schaur, South City Lumber & Supply Co., South San Francisco, and Paul Gaboury, Gosslir-rHarding Lumber Co., San Leandro.

P.O. Bo:r 672, Wrlntngton, Calif.

Phones: NEvada G13?1 and TErminal'l-6624

TIME CLOCKS:WATCHMEN'S CLOCKS

Detex Watchmen's Clocks-to record watchmen's activities. An approved Detex system usually reduces insurance rates. Employees' aira JoU-time Clbcks-Time cards<ard racks. Automatic clocks to control signals for start and stop work.

LOS ANGELES TIME CLOCK AND SERVICE CO. 803 West llth, Los Angeles 15, Calif. PRospect 2129

LUMBER YARD FOR SALE OR LEASE

15 miles from San Francisco. Net sales last year $149'000' Reason for selling, other interests out of state. Very cheap.

Address Box C-1767, California Lumber Merchant 508 Central Bldg., Los Angeles 14' Calif.