Flintkote Appoints '\(/estern Hardwood Lumber Company

Distributors for Insulation Board Products

New improved cane fibre buildins, decoroting and insulating items now available

Assuring an ample supply f rom conveniently located distribution points, The Flintkote Company recentll' announced the appointment of Western Hardlr''ood Lumber Company as wholesale distributors for its popular and versatile line of Cane Fibre Insulation Board Products.

Culminating many months of planning, Western Hardrvood Lumber Con'rpany is now receiving regular shipments of the nerv and improved insulation products from tlre lruge 2S-acre Flintkote plant at Hilo, Hawaii.

Western llardrvood Lumber Company was established in 1906 and since that time has conducted wholesale operation and distribution of hardwood lumber, hardu'ood flooring, plywoods, doors and kindred lines' The firm is headed by Frank J. Connolly, president. Other offrcers include J. Glennon Cahill, Sterling L. Stofle and George Ii, Ream.

\\restern Hard'ivood I-umber Company is located at 2014 East 15th Street in Los Angeles, covering six and a half acres u'ith complete tl'arehousing facilities' The second location, on Terminal Island at Los Angeles Harbor, covers another six acres rvith three large modern warehottses, each l00 feet rvide and 300 feet long. The {irm utilizes the latest type of modern mechanical equipment for the rapid handling of Flintkote Insulation Board products from rvarehouse to truck or freight car for distribution to the dealer trade.

Western Harcls'oo<l l-umber Company has ten salesmen in the field calling on the local dealer trade and architects. This, combined 'lr'ith 32 Field Service Engir-reers employed by The Flintkote Company in the 11 r,vestern states, is dcsigned to give utmost efficiency in the marketing of Flintkote Cane Fibre Insulation Products.

George E. Ream has hacl many years experience in the merchandising of insulation materials. He lvill handle the distribution of the Flintkote line, along rvith J. Glennon Cahill, coordinating a program of sales promotion, warehousing and distribution to meet requirements of the dealer trade.

Mr. Ream states: "The neu' and improved Flintkote Cane Fibre Insulation Products are designed for lasting comfort and livable luxury. Their versatility, ease of application plus quality and economy makes them preferable to other building, decorating and insulating materials."

In commenting further, Mr. Ream said, "Quality proclucts, good selling and advertising ideas never pop out of the blue. They are the result of sound knowledge and long experience, in spite of their apparent originality."

He concluded: "The ideas employed in merchandising Flintkote's nerv and improved cane fibre insulation board products are based on the opinion and advice of dealers. jobbers, salesmen, architects and consumers-all ccordinated to best serve their needs."

The complete line of insulation materials manufactured b1'The Flintkote Companv at its Hilo, Hali'aii, plant-and

P. l /. CHANTLAND AND Assoct

Since 1922 in Soutbern Calilornia Stocks on hand crt locql harbor lor fcrst service to We speciclize in products oI fulooRE MtLt & tuMBERnaO., BANDON, OREGON

CO., stocked by Western Hardwood Lumber Company-includes Building Board, Thriftex Wallboard, Insulation Lath, Asphalt Coated Sheathing, Roof Insulation and Insulation Tile and Plank. The latter is illustrated on the cover of this issue in the popular Decoblend color (Insulation Plank for walls) and Ivory White (Insulation Tile for ceilings).

These products are made from the tough sinews of sugar cane stalks and the improved manufacturing and processing facilities recently developed assure a uniform material with maximum structural strength. The base of the product is a raw matbrial known as bagasse fibre, which is a residual material resulting from the removal of cane juice from sugar cane stalks grown on thousands of acres adjacent to the Flintkote plant at Hilo. The cane is cut in the fields with modern harvesting equipment. It is carried from he fields by truck to sugar mills where the cane passes through water cleaning showers to remove foreign matter. Giant presses de-juice the cane stalks and the clean bagasse emerges in a shredded form similar to pulp fibre. The bagasse is carried on conveyors to large pressure vessels where it is softened under steam. and chemically treated in preparation for refining. The-refining process takes place in a battery of motor driven, modern pulping units where the softened fibre is passed be- tween high speed discs with special surfaces to reduce the size of the bagasse fibres rvithout degrading it. After passing through this care{ully controlled process it is pumped to a large forming cylinder where a sheet thirteen feet wide is formed. The forming machine is designed to distribute the fibres evenly, insuring overall uniformity. The sheet now passes through controlled pressing units where water is removed without injuring the cellular structure of the fibre. In the next operation a tunnel type dryer 400 feet long removes the remaining moisture by heat. This drying stage is extremely important in preserving the natural qualities of the material.

The finishing processes are accomplished rvith modern, accurately controlled sawing equipment rvhich converts the large pieces into building board, tile, plank and the other various types of structural insulation.

Both a research and control laboratory are maintained by the Flintkote Company at its Hilo plant, the former to conduct experiments with new products as rvell as for consideration of modern insulating, decorating and building problems. The control laboratory periodically checks raw materials and production quality. Rigid inspection from the rarv bagasse to the final finished and packaged product insures uniform quality commensurate rvith the most exacting requirements.

A description of the varied Flintkote line of cane-fibre insulation products, their specific sizes, thickness and colors includes:

BUILDING BOARD-An economical building material particularly suited for modern dry wall construction, in Ivory White or natural finish. Availablc in thicknesses ol tl", 3/4" and. 1". Panels four feet rvide, lengths ol 6,7, 8.9. 10 and 12 feet.

INSULATiON LATH-A superior plaster base material with the improved joint reinforcement. In addition to its high insulation qualities it provides rapid coverage and ease of handling. Manufactured in size 18" x 4{'. Available in thicknesses ol %" and 3f".

ROOF INSULATION BOARD-Used as a base for waterproof roof covering. Over wood, concrete, gypsum or steel decks it provides temperature control for areas belorv and acts as an excellent foundation for built-up roof areas. Manufactured in thicknesses ol tl", 1", lf" and 2" and in panels 2 feet by 4 feet.

(Continued on Page 28)

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