1953 Cedar Shinsle Outlook ls Good

By William \fl. \Toodbridge, Secretary-Manager Red Cedar Shinsle Bureau

no roofing is more satisfactory than the Certigrade red cedar shingle, there seems to have remained the belief in the minds of many builders that the cedar shingle roof is the more expensive covering for the house; consequently other materials have been favored because of the misapprehension as to the cost factor involved. Advertising the spaced sheathing economy in roof construction in The Cahfornia Lumber Merchant and similar publications throughout the country have been productive of remarkably good results. And so, the production of Certigrades has been increasing in a most satisfactory manner.

Even the professional pessimist would be unable to predict anything but good business for the shingle industry during the coming year. 1952 has shown a steadily increasing demand for Certigrade red cedar shingle in all parts of the United States, particularly throughout California. There seems to be no indication of a decrease in this growing demand. It is reasonably safe to predict a good year for 1953.

The increasing demand for housing throughout America continues good, and there is no indication of a weakening in this continuously growing demand.

It is much easier to analyze the present and the past than it is to predict, although predictions must be based upon recent experience. Let's look at the picture as it exists today.

Advertising and promotion have played a major part in this increasing demand for Certigrade Red Cedar Shingles. The Bureau, in its promotion and advertising, has stressed emphatically the economy of spaced sheathing for red cedar shingle roofs. To many it may seem remarkable that so ferv people have realized what a saving in cost there is in spaced sheathing-saving in the cost of the lumber itself, asrvellas saving in labor. Only red cedar shingles can be properly applied on spaced sheathing with the approval of building officials and the Federal Housing Administration. Competitive materials demand solid sheathing which represents a material increase in the cost of the roof itself. This one point has been continuously stressed throughout the current year and the advertising of red cedar shingles over spaced sheathing has brought a remarkably large number of inquiries from dealers and builders asking for more detailed and specific information. While it has been generally recognized for many years that

Moving Wholesqle Division to New Locqtion

Bob Hogan announces that the Hogan Lumber Company of Oakland is moving its r,vholesale warehouse into the building vacated by the California Builders Supply at 700 Sixth Avenue, its old address rvas at Second and Alice.

Another factor u'hich has influenced the shingle consumption to a very considerable extent is that many builders are norv employing the Red Label grade of shingles for decorative purposes on small stucco homes. The cheaper grade shingles are being applied single-coursed, either in panels or covering the entire front wall of the home, and being stained or painted after application. This trend has meant a remarkable increase in the use of this lower grade shingle, a shingle r'r,hich is clear of all defects for 12 inches from the butt, admirably suited for the purpose of adding its touch of quality beauty to small cheap homes. Many of these lesser grade shingles are being used in gable ends. Many houses are being covered completely with walls of Red Label shingles.

The phenomenal increase in the demand for pre-stained processed shakes has naturally had its influence on shingle production. It u,as only five years ago that less than 2/o of the homes built in that year were walled with pre-stained cedar processed shakes. It is estimated that in 1952 morc than l0/o of all of the homes built in America will employ either wholly, or in part, pre-stained processed shakes. All of these shakes are made from No. 1 Certigrade red cedar shingles. They are always applied double-coursed on the rvalls and this has brought about a corresponding increase in the demand for the cheapest grade of shingles 'w'hich is used for undercottrsing.'

With the continuing national advertising campaign behind the pre-stained processed shake, there is every reason to predict that this product will continue to grow in demand, and correspondingly the manufacturers of processed shakes n'ill be demanding more andmore Certigrade shingles.

And so it is a conservative prediction that the outlook for 1953 is a most healthy one, and it would take a national or international catastrophe to stem the growing demand for Certigrade red cedar shingles in all of the various grades being manufactured 1ty the industry.

The phone rvill remain the same, Glencourt 1-6861. This operation, strictly rvholesale, carries a stock of lvindorvs, mouldings, frames, jambs and plywood. These larger facilities rvill have an area of better than trventy thousand square feet

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