A MEPRY CHPISTMAS Bliss & Gcrfes Lumber Co.

things in which the industry is now interested is t hat to do with lignin, the most important chemical, next to cellulose in a tree. It is the cement that holds the tree together. He further stated that this year the U S. timber interepts will spend ten million dollars in research. There is one logging town in Washington with a population of five thousand, that has ninety Ph.D's trying to find rvays of using every scrap of wood that comes out of the forest. The day of the cheap timber is gone. The country will still h,ave virgin forests, forests that will be standing for generations, but the future of the timber industry lies in managed forests, where trees are systematicallv cut over a period of years.

Herbert W. McMahan of the Ralph L. Smith Lumber Company, Anderson. California, led a day long discussion on transportation. The big problem according to him rvas to transport this vast log harvest from the forests to the mills, with the least inconvenience to the general public, and rvith full consideration of the existing road and higl-r'ivay facilities. The millslook forward to the state and federal government opening up usable roads for trucks in the forest regions, inaccessable today.

One of the most successful campaigns to preserve the forests has been the movement to "Keep Oregon Green." Its originator and principal advocate is retired Forest Ilanger Albert \\riesendanger who spent tl-rirty-nine years as a forest ranger for the government. His chant to chaperone that cigarette, and don't let it go out alone, and t is admonitions to loggers to be careful about fir'es, has borne fruit through the savings of thousands of acres of timber lands. Fifty thousand Oregon school children have been formed into a green guard and made alert to fire danger. Last year they sold thirty-trvo thousand ash trays to Oregon motorists.

New Company for San Fernando Valley

The Perry Door Co., Inc., has opened a new and modern flush door plant at 200 S. Victory Blvd., Burbank, to serve the San Fernando Valley. Selling wholesale only, the plant is under the same ownership and management as Fidler's Manufacturing Co., Inc., 1911 W. 60th St., Los Angeles 47. The officers of both concerns are Harry Perry, president and general manager; Louis Fidler, secretary and treasurer; and Jack Strom, vice president. Mr. Strom is in charge at the Burbank plant.

Telephones:

Fidler's Manufacturing Co., Inc. has been operating in the Los Angeles area for five years, and wants its friends and customers in the Valley area to know that they will get the same products and service from the Perry Door Co. that they have been accustomed to getting from Fidler's.

Phone number of the Perry Door Co. is ROckwell9-2451, and Fidler's is Pleasant 3-1132.