I I buslness

And Celotex gives you the linethe odvertisin g - the selling oids you need to get your shore!

With remodeling activity in high gear, and with practically every homeowner in your community a prospeet youhave today a great opportunity to step up sales on interior remodeling materials. And from Celotex, you get everything it takes to button up the business!

First, there's that unbeatable line of Celotex Insulating fnterior Finishes. Complete and fastselling ! With smart, unusual colors ! Rich, interesting textures ! Full range of sizes in Tile Board, Finish Plank, Building Board, Beveled Interior Board, Key Joint Units.

lhen fhere's that powerful national advertising that has set new records for consumer response. Big, full-color ads in Bpupn Honrus & Ganonxs and Anrrnrcer.r Hour ! Result.getting ads in Fenu Jounr.rar, and Succsssrur. Fenurr.rc ! Plus hard. selling ads to your buildercontractor customers, promoting use of Celotex Insulating Interior Fin. ishes in new homes too !

To lop il qll, there's the parade of tested Celotex selling aids! A beautiful, full.color consumer booklet. An eye-flagging counter display. Surefire ad mats. A big Contractor's Idea Book. All pre.tested and proved! All desigrred to help you tie in with and tap the sales power of the resultful Celotex national advertising!

So don't delay. The sooner you go into action, the sooner you start cashing in. Contact your Celotex representative for the full story. Better do it. TODAY!

Todoy's Big News-Sooring Demond for cElorEx tltsulAtltc

lhese 7n" thick modular wall and ceiling units with spline joint on all edges allow greater design flexi. bility, greater speed and economy of application. Permit an almost unlimited variety of wall and ceiling patterns. Applied direct to open framing. Readily side or end-matched. Spline joint automatically aligns

KEY fOlilr Uiltrs

panels, assures snug closure, uniform joint lines. Have smooth White finish with natural finish splines and bevels. For special, dramatic efrects, wider splines painted to contrast with panels can be used. Celotex Insulating Key Joint Units are available in these sizes: sales come easiervhen you feature gw, rt marks the anniver"* It ln. otr.n of Jesus Christ, founder of the Christian religion.

16" x 16", L8' x 48" , 16" x 96", 48" x 48", 48" x 96".

In a few days the Christian world will celebrate the season called Christmas; a combined holy-day and holiday.

The history of this O"rU."" l"rp"rrr., and His worldshaking story, is found ""Jt f a book called the Bible.

\Me have no record of Him; no authority for believing that there ever was such a person, except this Bibl'e. Profane history makes no mention ofHis ever existing.

The amazing democrac*, r.rrrt"" is proven by Christian acceptance of the Bible as the textbook ofTruth; for this book is clivided into two parts; the first part is the history of the Jewish race; the second is the history of a Jewish car'enter'

No wonder Hitler, and Marx, and Stalin and all their kind hate the Bible and the Christian religion.

According to that great writer, Doctor Luke of Antioch, Jesus was born in a stable, and cradled in a manger, thus giving us that beautiful story of the Bethlehem Babe, and of Christmas.

Another interesting anfrrg ,fr", I-uke tells us in his book in the New Testament is that it was taxes that brought this about. Right now when taxes play so prominent a part in the world and in al1 our lives, the part that taxes played in the Christmas event is doubly interesting.

Luke says in the "."o,rJ"rrlntl, or r,i" Book that Caesar Augustus, the then Roman Emperor, issued a decree that all the world should be taxed, and ordered every man to proceed to his home city and render himself for taxation.

Joseph and Mary ri.,ed il.rL .l-" of Nazareth in Galilee, where Jcseph plied his trade as a carpenter; but his home city was Bethlehem, for he was of the House of David. So he took Mary and started for Bethlehem, obeying the order of the emperor. ,F * *

Mary was heavy with child, and when they arrived in Bethlehem they found the pl'ace so crowded, probably with returning taxpayers like themselves, that there was no room for them in the local inn.

"And so it was," *r" tj"o" "L"t *hil. they were there the days were accomplished that she should be delivered. And she brought forth her first-born Son and wrapped Him in swaddling clothes, and laid Himin a manger." So, you see, it was taxes that caused that Babe whom the world worships, to be born in a stabl'e, and cradled in a manger, far from His parent's home in Nazareth.

The observance of .n.:";";sary of the birth of that Babe became the world's greatest hollday. In the early days it was observed quietly, reverently, religiously. An old song went:

"Where are now the merry parties, I remember long ago, Gathered round the Christmas fires, Brightened by their ruddy glow."

But as time passed. ""1 ,i. lorra took on its present modern perspective of just about everything, Christmas changed almost completely from an observance standpoint, following the greatly altered habits of humanity. There still remain, of course, many thoughtful people who celebrate the day just as old fashioned people used to.

Christmas has become : ":"r:" enjoyed most by three classes of people: first, children; second, their loved ones; third, cocktail party devotees. To entirely too many it has become a time for over-spending, over-eating, over-drinking, and over-doing in many ways.

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To little children Christmas remains the same sort of wonderful event that it has always been, and which Providence no doubt intended it to be, bringing fine joy to their hearts and minds, and spreading good will and good cheer. Their loved ones enjoy that better sort of Christmas with them and through *n"*. * * *

But to millions and millions of grown-ups in this country, Christmas has taken on a character that has little in common withthat Babe who was born in a manger and had no home in which tolavhis head. It seems far re- moved from the manner in which the holy day was observed long ago.

No, Christmas is not what it used to be, or what it started out to be. The coming Christmas will be notable in a lot of ways. It may, indeed, be a record-breaking Christmas. ft would be safe to make the following predictions:

More lives will be lost on the highways because of drunk driving than ever before; more money will be squandered than on any such previous occasion; and this in a world where there are more hungry and starving people than ever before in human history; actually hundreds of millions of them.

***

' In countless churches voices will rise singing "Peace on earth, goodwill to men." While on the, mountain slopes of Korea fine American boys will be pouring out their blood

Boy Forte loins Wcrgner Mcrchinery

Roy Forte, well-known mac[rinery broker of Los Angeles, has joined the sales force of the Wagner Machinery Co., 1228 Rio Vista Ave., Los Angeles, and will be representing this fine old company to his many friends and customers in this area. The Wagner Machinery Company carries both new and used machinery. The phone number is .ANgelus 1-1 191.

Paul Penberthy, Jr., Penberthy Lumber Co., Los Angeles, visited the mills around Yreka early in November. He was gone about ten days.

doing battl'e against barbarians who know not Christmas, and care nothing for the *"ntl",;

Here in America Christmas will find more dollars jingling in pockets than ever before; and will likewise find more crime and more corruption running rampant than at any previous time in our history; and more haters of free governments and of human liberty threatening from without and boring from within than ever before; all seeking our destruction

Yes, it's a pretty gloomy world that Christmas is coming to on December 25th; but, as some philosopher said, it's the only one we've got, so we'll have to do the best we can with it. But if we can just arrange to look at it through the wide and thrilled eyes of some youngster that we love, who knows? We may get quite a kick out of it.

Jesse C. Hexberg, Hexberg Lumber Company, Los Angeles, with his wife and children, returned October 27 from a tour of Bryce, Zion and Grand Canyon, Phoenix and Las Vegas. The vacation was reported a huge success, with lots of color films taken of the manv fine views.

The Hessian soldiers fighting in the American Revolution introduced the custom of lighting and decorating the Christmas tree to the United States, but the first record of acceptance of the custom dates from 1834 in Philadelphia.