Opens New

The business 'rn,orld has learned that HONESTY is EVERYTHING. The most capable and vigorous and powerful personality on earth sinks below the level of mediocrity in the eye of the thinking world, when it is known that his integrity is questionable. To really succeed, a man MUST be straight.

And closely akin to dishonesty comes unreliability. A man may notbe downright dishonest, perhaps wouldn't take anything that did not belong to him under any circumstances, but if he is unreliable, undependable, then, so far as business is concerned at least, he is of little more value than the light-fingered man.

There is mighty little room in the world of men today for the man you can't "put your finger on" all the time. When you say of a man-"he is thoroughly honest and dependable"-you have given him praise that cannot be imoroved on.

Building in San Francisco

With an open house between the hours ol 2 and 9 p.-. Friday, December 2, Ihe Hyster Company will formally open its new industrial truck retail sales and service building at 4445 Third Street, San Francisco 24, California, according to announcement from Ray Ronald, western division sales manag'er.

The new store, covering 10,000 square feet, is located on a four-lane, arterial highway in a rapidly developing industrial area, and is considered one of the most modern materials handling equipment distributorships in the United States. Complete service for all makes of industrial trucks is provided in the 7pN square feet of the maintenance shop.

On display for the several hundred visitors expected to tour the new show room, of6ces, parts and service departments, will be seven different models of industrial trucks and a number of special-purpose attachments, manufactured by the Hyster Company atits factories in Portland, Oregon; Danville and Peoria, Illinois. Refreshments rvill be served.

R. L. Golden is manager of the organization, whose staff of 18 persons handles industrial truck sales and service in 43 counties of Northern California and 11 counties of \Arestern Nevada.