IIEFFERlIAil SUPPLY GOIUIPATIY, IIIG.

Cuslom ftlilling of lumberVelumg Produclionftlilling in Trqnsil - SurfocingRippingResowingPqllernSpur Trqck Fqcilities

P. O. BOX t353 -SACRAI'IENTO -TEIEPHONE 5-9t4r

ITARRY H. WHITE I.UMBIR CO.

714 W. Olympic Blvd. Los Angeles 15, Calil. Phone Rlchmond 0592

WIIOI-ESAI.E DISTruBUTOR

Specializing ix

Cedcn Shingles, Shcrkes, Plyurood, Bocrds, Dimension" Doors, etc,

@ttristmnd Grwtinqs

And A

TbunpY fr.ew Deur

IIAUISHINDU(I|ID G(IINPA]IY 757 Beach Street Son Frqncisco 9 TUxedo 5-5232

$eugon'B @reetingg

Fronk

J. OtGonnor

WHOIESAIE LUMBER, 26O Gqlifornio 51., Sqn Froncisco | |

GArfield l-5644

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CRO88 CIRGULATION KILNS

Z)ft co 70/o morc capaciry due to rolid edgc.to-edge ctaclrag. Brttcr qualfuy dryin3 on low tempcrarures rith e fart rcvcniblr circulation.

Lorcr rtacliag cortFju$ rolid edge-to-cdge rtackiog in thc rirnplcrt form, framorston & frreen lumher Co.

HOTIDAY CHEER

HAPPY NEW YEAR.

Sales Display Distributed to Dealert

ter-shelf of pocket-size books. A sturdy, decorative set-up display manufactured by Flintkote's container divisionis stacked with five rows of actual samples of the linebuilding board, insulation tile and plank, insulation lath and asphalt coated sheathing. Each pocket-size sample board is covered by an attractive jacket which sells its merits at a glance. Secured by an envelope flap, the jacket cpens easily to reveal additional sales messages as well as the product itself.

"Give-away" appeal, actual handling of the product in a clean, handy form; take-home "reminder" value and a strong initial talking point for the dealer are all furnished by this new piece, which should do much to boost sales of insulation board products. Enthusiastic reports have already been received from the first outlets using the new display to good advantage.

A point of sale display now being distributed to dealers bythe Flintkote Company at Los Angeles is a new apprcach to the problem of bringing actual building materials to the attention of the end consumer in a new and forceful way. This colorful dealer-help not only acts as a "three-dimensional ,catalog" but also as a dispenser of samples of Flintkote's versatile line of Insulation Board Products.

The new sales booster resembles an eye-catching coun-

Made of Hawaiian cane fibre, Flintkote Insulation Board Products form a highly versatile line of materials for building, decorating and insulating either new or renovated structures of all types-residential, industrial and commercial. And this effective dealer-help does an excellent job of putting that fact across to the consumer.

Fire DcrmagesGcrrden Grove Ycrrd fire in the yard Garden Grove, is going on as

Damage of about $50,000 was caused by of Garden Grove Lumber & Cement Co.. Calif., November 1.

The yard is being rebuilt and business usual.

Ff,Effi -f,UMBDR(CO.

/i{eoufrcturrn rod Vholobn

LUMBERMENS BUILDING PORTLAND I, OREGOX

Shipments By Rcril cnd Ccrrgo All Species

Telephoue Teletype

BRocdwcry 6651 PUd. 167

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HAIrS WAtt

GENERAL TUMBER & SUPPIY CO.

8O6 Sunset Blvd., los Angeles 12 - MUruql 4022

PTYWOODVENEERSTUMBER @rrwtfngs

BUILDINfi $UPP[Y, NC.

TEmplebcrr 2-6964-5-6 Calif

Jlaqzgzty e/ohidntnl

54 West Cambridge PHOENIX, ARIZONA @ttristmsg

Grwtings

DISTRIBUTORS ond WHOTESATERS of DOMESTIC HARDWOODS

Wqrehouse Delivery or Carlood Shipments

610I SO. VAN NESS AVENUE Los Angeles 44, Gqlif. Phone AXminster 2.918t fl filerry [,brtgtmug snD

€[ lFrosporoud 9.tn Pesr to @ur filuny^frien[g

W. YV. Willcinson

BERKELEY ' CALIFORNIA

D. vY. Willcinson

6214 W. Mqnchester Ave. Los Angeles 45, Colif. ORegon 8-3726

New Booklet-Sell With Plywood

A new 32-page booklet covering the use and construction of plywood displays, fixtures and signs has been published by the Douglas Fir Plywood Association.

The new two-color booklet, entitled Sell with Plywood, is based upon a series of pamphlets written by the late A. E. Hurst, nationally known display expert and author of numerous texts on the subject.

Containing over 125 illustrations, the booklet covers the field from interior and window displays to outdoor posters. The book contains many suggestions and illustrations for building plywood fixtures for all types of businesses along with technical information on how to finish plywood, plywood bending radii and recommended plywood grades for various displays and fixtures.

Single copies of Sell with Plywood are available free to all dealers, displaymen and merchants from Douglas Fir Plywood Association, Tacoma 2, Washington.

Mcyor Bowron Will Be Specrker

At Lumbermen's Post Meeting Dec. 14

Lumbermen's Post No. 403 of the American Legion lvill hold its next meeting at the MayfairHotel, 1256 West Seventh Street, Los Angeles, Wednesday evening, December 14. Dinner will be served at 6:45 p.m.

Mayor Fletcher Bowron, of Los Angeles, will be the speaker.

All former servicemen who are connected with the lumber and building material industry are invited to attend.

Named Advertising crnd Scles Promotion Mcncrger

W. B. Tyrrell has been appointed advertising and sales promotion manager of the Plywood Division of The Mengel Company according to an announcement made today by Bruce A. Dean, general sales manager of the Plywood Division.

Mr. Tyrrell was formerly with Westinghouse Electric Corporation in an advertising supervisory capacity and prior to this association was on the editorial staff of Diesel Publications, Inc., New York publishers of technical trade magazines.

How Christmas Trees Began

The author, Jim Stevens, claims that Paul Bunyan was the inventor of Christmas trees. It seems there was no standing timber in Paul Bunyan's early days, "the trees being free to pull up roots and trot around at will." The mighty Paul was able to tame the big trees into standing timber, and of course, the little unweaned trees would stand by their parents. It was the great groves of weaned young trees that kept running wild until Paul worked out a plan. About the second week in November Paul Bunyan closed down halfof his side and set the men to chopping and sawing out gold ribbons and red bells, silver stars and silver rain and all through the week before Christmas the loggers prettied up the good little unweaned saplings that stood shyly beside their parent trees. "On the night before Christmas more little firs than you might shake a stick at glittered in beauty as the sun sank low and crystals of evening frost sparkled red on the snow," the first Christmas trees of America. "The wild weaned trees stood and watched. Afterwards they kept right on standing in the hopes that they too could be Christmas trees next year,"

The most popular Christmas trees are Balsam fir and Douglas fir, which comprise over SO/a of the total number of trees used, Black spruce, Eastern red cedar and White spruce. Other species commonly used are Scotch pine, Southern pine, Red Spruce, Virginia pine, White fir and Norway spruce.

The President of the United dedicated a living Christmas tree every year since t924.

Properly supervised harvest of ficial to the remaining stands of As soon as a Christmas tree stored in a cool, shady place with water and the branches sprinkled buttcut about an inch above the the absorption of water.

States has lighted and in Washington, D. C.,

Christmas trees is benetrees left to mature. is obtained it should be the butt end placed in daily. A fresh diagonal original cut will aid in

The bountiful forests of the Pacific Northwest lead in the production of Christmas trees, producing about 30% of the Nation's total production.

The total number of Christmas trees distributed in the United States is about 28.000,000.

One of the largest Christmas trees ever brought in from the forest was placed in PerShing Square in Los Angeles before Christmas, 1948. It was 67 year old White fir that measured 96 feet, 2 inches tall.