Dealers Plan Nationwide Program of Low Cost Home Construction

Over 500 dealers and builders from all parts of the country have pledged themselves to construct Good American l{omes based upon theIndustry Engineered Home principles, Ted Baldwin, Public Relations Counsel of New York City, told members and directors of the National Retail Lumber Dealers Association in convention, Fairmont llotel, San Francisco; November 10.

Horv this nationwide program to construct better quality hon-res at lorver cost is being developed with Detroit ancl other Michigan cities as a pattern for the U. S. rvas explained.

"The National Retail Lumber Dealers Association and the U. S. Sar.ings & Loan League have joined forces in a promotional and educational program to promote home orvr-rership on a sound financial basis," Mr. Baldwin stated.

"The enthusiasm being reflected in hundreds of answers being received from all parts of the country poses now only one major problem, tl-rat of logically developing the program as it spreads across the U. S. in such manner as to provide each area 'ivitl-r the full advantages of a concerted newspaper effort."

Following the complete development in the Detroit and Michigan areas, the program will be put in force early in January in Florida, and move progressively foru'ard north and u'est as weather permits building to open up. Each region of the country will be timed and scheduled so that the man power available in industry, theater, radio, newspaper and other interested elements of the program can be coordinated and utilized to the fullest,the speaker explained.

The program has been heralded as a means of showing Joe Citizen how he can build a home of his own and pay for it. The program attacks the housing problem in a new way-by a well-rounded plan of education. First, the prospective home builder is sholvn the newest developments. Second, he is advised which type home would best suit his needs and income. Finally, he is shorn'n hor'v he can pay for it, Baldwin reported.

"Plans are being laid in Detroit for the construction of approximately 7500 Good American Homes to be built by Detroit builders in 1950 when the program is at its height," Mr. Baldn'in concluded.

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