Lu-Re-Co Licenses Weyerhoeuser to Promote Component Building

Weyerhaeuser Company, a major building materials manufacturer, has been licensed to promote the Lu-Re-Co trademark and component system for home building, Clarence A. Thompson, president of Lu-ReCo Service Association, announced from Washington, D.C.

'oThis license will permit Weyerhaeuser to add promotional force to the sale by local retail lumber dealers of yard-fabricated components for quality-built homes of good design," John L. Aram, marketing vice president of the firm's wood products division, stated simultaneously from his Tacoma, Wash., headquarters,

He emphasized, ooOur company is neither entering construction of homes nor fabrication of house parts. As in the past, we will continue to sell our wood products to Iocal retail lumber dealers; they, in turn, will supply local builders."

As the first move under the new license, the company is joining with a small group of dealers to test a new marketing program for local promotion of homes constructed by the method developed by Lu-Re-Co. After the field test has been completed and the program fully developed, the program will be expanded by offering it to additional lumber dealers.

The system utilizes components fabricated in the plants of local retail lumber dealers: local builders erect the sections and complete the building. The advanced method of construction was developed eight years ago through research sponsored by Lumber Dealers Research Council, a nonprofit association of progressive lumber dealers devoted to research in improved construction techniques and materials distribution.

Efficiency of the Lu-Re-Co system has since been demonstrated in thousands of homes built in all 49 continental states and throughout Canada. Both the LDRC research council and Lu-Re-Co Service Association, the organization which licenses use of the system and assists dealers to capitalize on the method, will continue to function with retail lumber dealers as in the past. Raymon H. Harrell is executive vice president of both with Washington, D.C. hea.dquarters.

"It is a logical and favorable develop- ment that Weyerhaeuser embody the LuRe-Co component system in its promotion program," commented Thompson, who also is president of Thompson Lumber Co. of Champaign, Ill. "Historically, Weyerhaeuser has lnarketed its products through retail lumber dealers and for 35 years has been a leader in aggressive building materials merchandising to help dealers sell." o'The Lu-Re-Co component system was created especially for dealers. It simplifies quality control, reduces in-place costs, speeds building eliminates waste and allows design flexibility to please buyers."

Frqncis Doepker Now Monoging Big Eostern Wqrehouse

Francis W. Doepker, former manager of the Mullin Lumber Company's Lankershim Blvd. yard, is currently managing a large warehouse for a Maryland firm outside Baltimore. Doepker held a key post with Mullin Lumber for over a decade before accepting his present position.

The SACO Supply warehouse that Doepker manages stocks 35,000 difierent build' ing materials items, services six retail outle:s and hundreds of contractor, industrial, commercial and institutional accounts.

The giant warehouse, which cost over $500,000 to build, has 60 employees and 102,000 sq. ft. of usable floor space.

CHIP Notionol Offers Screening Center

The CHIP National program is expanding to include a screening center {or potential building consultants, lumber salesmen and department manager. All preliminary screening and interviewing will be done at the new Covina office-734 \. Barranca.

CHIP dealers wishing to interview screened applicants should call the office to establish appointments; telephone 331-820I (area code 21lJ )

States a company spokesman; "As we will be screening many men, we will set up appointments for only qualified men. These applicants will be worth much more than the $100.00 fee for the applicant you hire. Should you feel that a particular applicant is not adaptable to your organization we'll try to place him elsewhere and. o[ course, there is no charge. Now is the time to review your present crew and consider adding new sales to your department and profits for your company."

NWMA Publishes "Millwork Source of Supply Direclory"

The National Woodwork Manufacturers Association recently published a l2-page directory listing their members' products and services. The folder was introduced at the Annual Meetine of the Northern Sash & Door Jobbers Association in French Lick" Indiana.

The directory is designed to furnish architects, builders and distributors with a handy guide of what is available in the stock lint' of millwork and where these items can be produced. Also listed is the name, address and key personnel of NWMA member firms.

Copies of the directory can be obtained by writing to National Woodwork Manufacturers Association" illl2 South Michisan Avenue. Chicago 4, Illinois.