PLYWOOD & LUMBER

'From tbe Orient

7996 West Washington Blud,. o glue line, which cdn be used to ,attach fancy-faced pieces and alsq can be used in multi-piece crossbands and cores.

11. Plywood stabilization.

12. Development of piactical structural data on hardwood plywood,

Hohe lmpiovement Yeor Plon Approved by NHIC Direciors

The entire year of 1963 will be one of intensive' home remodeling promotion under a plan approved by the National Home Improvement Council Board of Directors in a Chicago meeting on September l3th.

Under the banner of a 'oHome Improvement Year" designation, the Council in 1963 will have these two'related objectives: l. Tb coordinate all industry promotion efforts-qssociations, manufacturers and others-around a unified theme. rChairman Carroll, K. O'Rourke was authorized by the Board to appoint a special committee of Cou{rcil leaders to plan the year-long sales-building effort.

2. To effect an increase in home remodeling sales of at least 20 percent over the present volume level.

O'Rourke, an executive of the Weydrhaeuser Company, emphasized that NHIC's role will be that of a coordinating agency.

"This 1963 program will be in the nature of a oplus' for the entire industry," he said. "It will supplement, rather than supplant or supersede the promotion programs of all individual associatibn and manufacturer participants.

Arthur Hood, honorary .NHIC director and chairman of the organization's Education Committee, defined the program as ooa campaign to achieve individual gain through united effort . to do for evefyone a job that needs to be done and that no one company or association can efiectively do alone." '

There has not been a truly industry-wide program for more than five years, Executive Director Edgar V. Hall observed, despite a continuing heed,to ooharness a welter of divergent efforts." An industrywide program, broadly supported by ull segments, always creates more excitement at the retail level than an individual program, he pointed out. "New home construction will not begin to increase substantially again until 1965, in our opinion. Thus, too much of the consumer's discretionary dollar will be spent on items not related to the home unless we all get together to speak with one voice in promoting remodeling."

Among specific elements of preliminary plans for Home Improvement Year event revealed by Hall were these:

L The Council will hold a series of industry meetings throughout the country with associations,'media and manufacturers to gerierate excitement and coordinate ac- tivity at the retail level in every imlibrtant market.

2. Manufacturers and associations will be encoriraged to' devdlcip" special,ddvertising and piomotion prdgrams around the 'theme of the yeai. Already,'according to NHIC sources. there are 20 national programs designed to spur'horne improvement activity. Coordination will ilouble their effectiveness.

3. The Council's alieady successful 'oHow To Improve Your Home 'School" will be oopackaled" so that it,can. b'e" conducted in hundreils of comrhuriities fls a powerful means of promoting homeowner 'interest during the year. :

4. The Council will maintain a coordinated public relations and publicity. program among trade and consumer magazines, nelvspapers, television and radio networks and other national media_plus a series of three or four lobal newsiaper, radio and television promotions.

A well-designed fence can be rnade from ordinary lumber items such as 2xzls and lx2s, with 4xzls for posts. The lx2 boards can bb installed so that onp panel is vertical and the next horizontal. Either western red cedar or Douglas fir lumber works well in fence construction.