GALLEHER HARDWOOD CO.

6430 Avolon Blvd.

Los Angeles 3, Colif.

The effectiveness of "sell up" salesmanship is demonstlated in a special recording produced by Celotex. One side of the 10" long piaying record coniists of a sales training guide for dealer salesmen, including a dramatized version of a typical salesman-customer conversation. The other side of the record features a rendition of Ravel's Bolero by The Virtuoso Symphony of London with Alfred Wallenstein conducting.

NWMA Hordwood Door Division Holds Foll Meeting

The mernbers of the Hardwood Door Division of the National Voodwork Manufacturers Association met in Louisville, Kentucky on October 12-Iil for their yearly Fall Meeting. The purpose of the meeting was to discuss industry problems and elect a new chairman and vice-chairman of the division {or the coming year.

Topics discussed included: economic review o{ business, promotion and publicity programs, import-export trends, door hardware and core material {or solid core flush doors. C. B. McKeehan, Mengel Wood Industries, outgoing chairman of the division, pre' sided at the two-day session. Mr. McKeehan emphasized the need for greater participation on the part of members and non-member firms to the association's programs and activities. He called for all members to do their utmost in building the division into a stronger and more efiective {actor of the flush door industry.

Newly elected Chairman and Vice'Chairman o{ the division are: William S. Young, Young Door Company and Berlin E. Perkins, Perkins Door Company. The next meeting o{ the group is planned {or February, at the time of the Association's annual meeting.

Porloble Drofting Eoord

A new completely self-contained and portable drafting board with parellel blade and a storage compartment has been added to the product line of the O. A. Olson Mfg. Co., P.O. Box 109, Ames, Iowa. The unit, called the Ames Draft-Pak, has a reversible drafting sur- face to put the blade inside the case for storage or transporting' Drafting too's and paper can be stored in the compartment.

With this unit, home builder dlaftsmen can store their drafting materials conveniently in and out-of-the-way place in their office or homel set it up on their desk or a table at a minute's notice when they wish to work on house plans (it has a tilt-up device which gives the drafting surface the desired slope); or even close it and take to the homes of prospective customers for last-minute plan levisions.

Priced economically the unit is available in two sizes; 12 by 18 inch capacity, as well as 18 by 24 inches. A leaflet describing the product with prices included is avaiiable for the asking.

Reody-fo-lnstoll Cupolos ond Weothervones Mqke ldeol Christmos Gifis

Genuine California Redwood Cupolas and solid cast aluminum weathervanes made by George M. Stephenson & Co. are ideal Christmas gifts that are both practical and decorative. These fine cupolas and weathervanes are available from most lumber dealers located coast to coast-Maine to Florida, California to Alaska and Canada.

Cost of the ready-to-install Stephenson Redwood Cupolas is about one-third that of custom-built prices. The cupolas are architec_turally designed to blend with the style of any type o{ home-Modern, Ranch, Contemporary, Split-Level, or' Colonial. Available in 12 models, and in sizes from 24 inches by.24 inchcs square at the base up to zl8 inches by 48 inches to fit any home, garage, motel, service station, or commercial buildin3.

Quality is excellent. The cupolas are sturdily con:tructed of lifetime California Redwood, and one-inch or thicker lumber is used throughout, even for the louvers. Joints are mitered and tightly fitted. Roof edges and louvers are nicely rounded. A high qullity millwork product, all packed in one heavy duty carton.

The Stephenson Cupolas, in addition to being attractive roof decorations, are also highly-efficient attic ventilators. Thev help

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Our EXTRA SERVICE and EXTRA QUALITY includes o speciol selection of vidths, lengths qnd textures for your speciol requirements. We ship l.c.l. from yord stocks.

solve many condensation problems, and can lower attic temperatures 20 degrees or more, to cool the rooms below for more comfortable living and restful sleep at night.

Stephenson weathervanes, made of solid cast aluminum, are available with a good selection of lifeJike ornamental figures. Deluxe models have gold color ornaments. General appearance is a black hammered efiect like wrousht iron. The weathervanes are simple to install on Stephenson "rpolu. or directly on the roofs of homes, garages, poles, etc. Hinged type mounting base is completely adjustable to all roofs, from peaked to flat roofs.

Stephenson's sales policy is to sell only through leading distributors who carry a complete stock of all models for immediate delivery to local lumber dealers. Thousands of lumber dealers have Stephenson Cupolas on display for inspection and quick delivery. Stephenson cupolas and weathervanes have full factory guarantees.

A free booklet on cupolas and weathervanes can be obtained from local lumber dealers, or by writing George M. Stephenson & Co., 15754 Industrial Parkway, Cleveland 35, Ohio.

NATURAT "beouty morks" in U.5. Plywood's Weldwood Chorter Birch in rondom plonk style, bring ihe ouldoors right into lhis fomily room' An odded note'oi easy living is lhe low moinlenonce foclor in prefinished poneling qnd in white Micorlo-topped snock bor ond tables.

Lighter Stqin Developed for Chorter Birch

A new, improved finish has been developed for Charter Birch, to upgrade this popular Weldwood paneling by giving it a lighter, cl"r""r tone, United States Plywood Corporation announced'

"The new Charter Birch panel, treated with non-grain-raising stain, highlights the pale beauty of the wood," says John A' BalI, hardwood-plywood manager for the company. "It also contrasts the variatlons in grain and color that have made the Charter line a best-seller since its introduction several years ago."

U.S. Plywood's Orangeburg, S.C., plant, which originated the automated prefrnishing process for wall paneling, also gave Charter Birch a darker V-groove to accent the random-plank efrect and grain pattern.

- "Th; new, light, warm tone is in line with the current trend to greater clarity in wood finishes," said Mr. Ball'

The Weldwood Charter line, including: pecan' cherry, walnut, oak and birch veneers. is manufactured with logs selected for "patterns that only nature can produce"-ilteresting knots, burls and swirls formed by the tree itself. The warm informality of these veneers *us cott"ide"ed ideal for an economically priced panel to supplement the Weldwood line of more formally matched veneers'

The charter line took its name from Connecticut's historic Charter Oak in which the State Charter was hidden from the British in pre-Revolutionary days.

Frederick Schweizer in New Armslrong Posf

Frederick O. Schweizer has been appointed to the newlY created position of Field Sales Manager for the Building Products Division of the Armstrong Cork CompanY' In this caPacitY, he will have full resPonsibilitY for the operation of the Division's 19 district sales offices throughout the countrY.

Schweizer has been associated with Armstrong since 1938, having held the positions of salesman, Assistant in the TiIe Floors Department, Assistant Manager of the Acoustical Department, Manager of Promotion and Sales Training, and Manager of Roof Sales. Since August of 1961, he has served as Manager of New Product Planning for the ComPanY's Building Materials OPerations.

Schweizer will assume his new responsibilties as Divisional Field Sales Manager immediately.

"The Seleclion Inlerview"

Martin M. Bruce, Publisher, 340 Oxford Road, New Rochelle, N.Y., announces the Publication of a practical, readable, usable book on interviewing for the businessman and industrialist interested in imProving his nersonal selection skills. THE SnlnctIoN INTERVTEW: ESSENTIALS FOR MANAGEMENT by Dr. Benjamin Balinsky, Professor of PsYchologY and Department Subchairman, Baruch School, CitY College of New York and Chairman of the Board, BFS Psychological Associates, Inc. presents in a clear, concise, readable form a Practical approach to interviewing. The elaborate, involved, complex psychological theories of interviewing are distilled and reduced to straightforward, readable language for the businessman. Price: $2.50. Simultaneous publication of comPanion forms: SELECTION INTERVIEW FORM and INTERVIEW RATING FORM.

Georgio Pocific Plons to Buy Sr. Croix Poper

Georgia-Pacific CorP. is making plans to Purchase St. Croix Paper Co. of Bangor, Me., officials of the two firms said in a joint statement released Yesterday.

The deal will involve an exchange of stocks worth 15 to 20 million dollars.

Owen R. Cheatham, Portland, Georgia-Pacific chairman, and Curtis M. Hutchins, St. Croix president, said a formal offer will be made to St. Croix stockholders early next Year.