ASSOCIAIED REDWOOD TI[IttS

P.C). Box 598 - Arcsto, Colifornia

From Reliqble Mills

Direct

RAIL

or IRUGK

Shipiytents

Bill Brouning

TWX: ARC43

Phone: VAndyke 2-2416

Direcft VAndyke 2-2202

Oregon.Pocific Foresl Products Corp. New Nome of Portlond Distribufor

Oregon-Pacific Forest Products Corporation will be the new corporate designation of two firms formerly doing business under one roof as Oregon-Pacific Lumber Company and Oregon-Pacific Plywood Corporation, according to Jack Saltzman, president of the Portland, Oregon, lum-

REDWOOD, FIR ond PINE

& TRAIIER

Downey, Cclif.

SPruce 3-4621

WAlnut 3-2176

Rolph Steffen o CqrlDuproy ber and plywood distributing organization. The former lumber and plywood companies will now operate as divisions of the new corporation.

"This change was made to give us greater flexibility, and to cover the many directions in which we are expand- ing our future operations," Saltzman explained. "It also reflects a streamlining of our management and unification of many administrative functions."

He pointed out that Oregon-Pacific has recently acquired control of large stands of western white spruce in nortl-r central British Columbia, has greatly expanded its activity in the import market, and has diversified its services in the marketing of hardboards, particle boards, and many types of prefinished paneling.

Another step was the announcement last spring that Oregon-Pacific has established an exclusive marketing program for quality lumber products under the Big Horn brand name.

All of these developments, Saltzman said, contributed to the decision to unify operations under a single corporate title which will more accurately describe and define the broad scope of Oregon-Pacific's activity. He emphasized that Oregon-Pacific plans to continue its expansion prog;ram, because the long-range outlook for the forest prodrrcts industry is bright, in spite of the current slowness of the lumber and plywood markets.

The company continues to be one of the major lumber and plywood distributors headquartered in the Pacific Northwest. Branch offices are maintained in Los Angeles, Denver, and Kamloops and Prince George, B.C.

Blogen Elected President, Ford Director In Blogen Lumber Compony Reorgonizqtion

Howard W. Blagen has been elected president, and Harold J. Ford a director, of Blagen Lumber Company. F'acilities of the firm include a sawmill and dry kilns at White Pines, and remanufacturing plants, moulding mills, planing mill, railhead shipping and storage warehouses all in Calaveras County, California. Both Blagen and Ford are well known in the lumber industry. Blagen is a director in charge of all sawmill operations of the American Forest Products Corporation, of which Blagen Lumber is a subsidiary. Ford, a vice-president and director of American Forest Products Corporation, is also vice-president and sales director of Tarter, Webster & Johnson, American's national wholesale lumber sales organization that handles the lumber output of Blagen Lumber Company.

l'res Nelson has been named resident manager of the Blagen

Lumber Company operations at both White Pines and Toyon. These changes in the Blagen management were occasioned by the death of William O'Donnell, who had served as president, director and general manag:er of the company since 1955.

Long-Bell Division Storts Production

At New Chelqtchie Sowmill Operotion

Longview, Washington-The new Chelatchie branch of International Paper Company's Long-Bell Division has commenced initial operations, it was announced November 3. Logs are being sawn and peeled in the sawmill and plywood plant. At present, only rough lumber and veneer are being produced on a one-shift basis. Other production sequences of the lumber and pl5rwood departments will get underway during the balance of November.

The 220-acre plant site is located in the northeast corner of Clark county, Washington, 42 miles southeast of Longview. Raw material for the plants comes from woods operations in the Lewis River area. During the regular logging season, from 100 to 150 company loggers will be employed.

A winter's supply of approximately 32 million board feet of logs are decked in a 33-acre log storage area at the plant site.

Logs start their journey t}rough the plants at a log debarking and bucking center where they are debarked and bucked into proper lengths for the sawmill or plywood plant. Under five acres of roof, the new plywood plant at Chelatchie will be capable of producing 72 million square feet of plywood and plywood sheathing annually and wiU employ about 215 people in full operation.

The lumber department consists of a modern sawmill, dry kilns, planing mill, and an 800- by 112-foot lumber handling building where a huge overhead crane will move lumber to the dry kilns, the planer, and the railroad shipping dock. The lumber plants will eventually employ about 100 people. Office and superwisory personnel at Chelatchie will total about 25. o Prompt delivery by our trucks o Immediate service on "will calls" o Complete milling facilities o Centrally located o Competitively priced

Julian M. White, Jr., is general manager of the Chelatchie branch. Other key Chelatchie personnel include Arthur Carter, plSrwood superintendent, and Toivo I. Hendrickson, master mechanic. Clyde M. Pumphrey is logging superintendent for the Lewis River area. Aage A. Hoppel is the lumber superintendent.

Large diversifted stocks of foreign and domestic hardwoods - our yard.

Six Associolions Vote NWPP Dues lncreose; Hood Exploins Need for Exponded Effon

Six of NLMA's federated associations have taken favorable action on the proposal to increase dues to the National Wood Promolion Program from 10 to 16 cents per thousand feet of lumber manufactured by subscribers. The dues increase has been given final approval by the American \Aralnut Manufacturers Association, Maple Flooring Manufacturers Association, Fine Hardwoods Association and National Oak Flooring Manufacturers Association.

Directors of the West Coast Lumbermen's Association and Northern Hardwood and Pine Manufacturers Association have voted to recommend acceptance of the increase by their members at an early date.

A new 16-page booklet published by NLMA contains a proposed preliminary budget explaining how the dues increase, voted by the National Wood Promotion Committee in San Francisco in May, might be used in expanding NWPP outlays to a projected $2 million in 1961.

The booklet, "NWPP Plan-Expanded National Wood Promotion Program," was prepared to meet requests for a written description of the proposed enlarged effort. As set forth in the booklet, the six-cent dues hike would be allocated as follows:

4.2 cents for increased technical services and investigations ;

1.5 cents for advertising, merchandising and promotion;

0.3 cents for other activities.

In an open letter to the industry, A. B. Hood, chairman of the Nalional Wood Promotion Committee, emphasized the need for an expanded program to capitalize on gains scored by the NWPP in early months. In this connection, Hood declared:

"It has become increasingly apparent that the marked success of our National Wood Promotion Program advertising activity in arousing the American public and construction industry to the advantages of wood has created a demand for authoritative information which must be met. We propose to provide the consumer, desigrrer, engineer and speciffer with the most complete information available from any segment of the building material industry and demonstrate our conviction that wood, properly used' will meet practically every demand which can be made upon it.

"Tlte success of the N.WPP advertising program dictates that it be sustained and adjusted upward to capitalize on the impact already realized. At the same time, we are strengthening the funding of our merchandising and promotion program to aim more directly at consumer targets which have demonstrated real stimulation as a result of our NWPP activities thus far.

"The administration of this program in the interest of our industry -and the improvement of our competitive position in the building supply field bears special comment. Despite the scope and intensity of this campaigrr, careful husbanding of the industry's support and the splendid cooperation of the entire N.WPP sta,ff have made it possible to hold total administrative, mailing' travel and meeting expense to slightly more than 7Ec of t}re total available funds. There are those of us in business who wish that we could manage our company afrairs with such diligence that we could hold overhead costs to such a low percentage."

October Conslruclion qt $5.1 Billion

The value of total new construction put-in-place in October 1960 amounted to $5.1 billion, according to preliminary estimates of the Bureau of the Census, U.S. Department of Commerce. This amount was 3/6 less than in September 196G-a normal seasonal changeand about the same as in October 1959.

The vaJue of total new construction expenditures in the first 10 months of 1960 was $45.9 billion, 2Vo less than the total for the first 10 months of 1959.

Total new private construction expenditures in October 1960 amounted to $3.5 billion. This was 2Vo less than in September 1960 and 4/o below the level of October 1959. Spending for construction of private nonfarm residential buildings in October 1960 amounted to $1.9 billion, 5/6 less than in September 1960 and 15% less than in October 1959.

In the first 10 months of 1960, the cumulative value of total private expenditures was $32.5 billion, compared to $33.1 billion in the same period of 1959.

Jim Stroit Joins Dod in Business At Stroir Door & Plywood Gorp.

Fresh from the air force and Colorado University, where he majored in business administration, Jim Strait (right) has assumed his place with the Strait Door & Plywood Corp., El Monte. California. one of the leading door manufacturers in the Southland.

Jim is presently handling advertising, public relations and commercial door sales. He will, for the next several years, work in various departments in order to learn production, sales and distribution, it was said.

"We shall teach Jim the door business from the ground up during the next few years, so that he will be able to take his place with our large family of employes," said his f ather, Charlie Strait, president and founder of the concern.

"Our Doddy ls q Lumbermon" Books Going Fost for Christmcs

Wally l(ennedy, publisher of the children's book, .,Our Daddy Is a Lumberman" (sponsored by San Joaquin Hoo-Hoo Club 31), has urged the consideration of using this fine, illustrated children's book for a different Christmas present to customers and friends.

"National F orest Products Week is over, but wood promotion should never be over," Kennedy rightly declares. ,.We have just a few thousand copies of 'Our Daddy Is a Lumberman'left and these are going fast. Everyone should continue their wood promotion through the Christmas season and gain a litile good-will at the same time. This little book makes an ideal gift for customers and friends during the Holiday Season," Wally points out.

(TeII them Aou sau it in The Californtu Lurnber Merchant)

T' l'erlona{.6

Bob Heberle and Ken Conway, Georgia-Pacific lumber sales toppers from Soutlr Pasadena, attended a company sta^fr meeting this month in Samoa, Humboldt county.

ilohn Osgood of the Robert S. Osgood firm in Los Angeles, is on a swing through the midwest and east during November, and reports back to headquarters that he is finding business on the upgrade in lumber products.

Atkins, Kroll & Company's Charlle Schmltt, president of the Imported Hardwood Plywood Assn., San Framcisco, and Past-President Hans Ralner. of the East Asiatic Co., attended a Department of Commerce conference on hardwood pl5rwood in Washington, D.C., Oct. 27.

Ed Dursteler, Wally Llngo and Georgo Plke' well-known Los Angeles lumbermen, are reported planning some pheasant hunting around Marysville later this month. Ed got his deer while hunting in Nevada late in October. The Van Nuys sportsmen keep plenty busy at this season trying to mix a little football and hunting with their businesss.

Another "hunter" seen at Corning, Calif., before the start of the NRLDA Exposition in San F'rancisco was Sterllng Wolfo of Marquart-Wolfe Lumber Co. in Hollywood.

Miko Coonan, who heads up T,W&J's big plant at Newark, Calif., spent the week of October 17 visiting company-owned mills in the Sierra region.

A. B. Hood, vice-president and general manager of Ralph L. Smith Lumber Co., and vicepresident of the National Lumber Manufacturers Assn.. returned home late last month from a European vacation with all the trimmings.

Berneice Cook, "girl F'riday" to her husband, ..Doc, Cook, at the Los Angeles wholesale firm of D. O. Cook, Inc., is back on the job following an 18months' leave and the boys in the industry are glad to welcome her return.

Al Maf,ttn has joined the wholesale sales staff of McCoy Lumber Co. in L. A.

Sunset Moulding's Ga,yle Morrlson and his wife Merideth returned to Yuba City headquarters in mid-October after several weeks in the east on company business.

Art Evans, west coast lumber and plywood figure, has retur"red to California from Arizona and is now attached to Bay Pl5rwood in the San Francisco area and living in San Mateo. fvalee and Tilly are reported happy to be home in the Golden state.

For t0llc Dimension and limhrs

Seleet Slructurcrl & Construclion & Brr Gufringr

Direct ilill thipment vio Woter and Roil from Woshington - Oregon - Golifornio ltills

Itlcmber los Angctes Ghornber of Gornmerce Associsre |fcmber 5o. Cofif. Reroil fumber Assn.

Slocfrs ot los Angelcs Harbor !t Wilminglon &lcrminal lslottrd Docfrr

ENGETMANN SPRUCE O I{CMTOCK O RED GEDAR O DOUOIAS FIR

WE SELI ONIY TO RETAIT LU'YIBER YARDS AND TUMBER WHOIESAIERS

Tlerchqndising

Merchandising simply means taking things from places where they are plentiful, and distributing them in places where they are needed. Of course, that refers to modern merchandising.

A lady ran into a very different type of merchandising