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Bill Howe New V.-P., Soles Monoger Of Mohogqny lmporting Compony

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W.t.4, (Bill)_ _H9we, recently elected vice-president of the Philippine Mahogany Association, has even more re_ cently acquired another vice-presidency. Bill has been sales manager for American-International Hardwood Comoanv. who represent -Bislig Bay Lumber Company of the ntrilip- pines, for the last five and one half yeirs,'a position foimerly held by Frank M. Rawolle. When Frani< decided to invest i1 Mahogany Importing Company in 1955, he recommended Bill Howe to Jose M. Soriano, American- International Hardwood geneJ?l partner, as a suitable replaceT"nl._ In this capacity Bill has made friends throughout the United States, Canada and the Orient who wilt be interested to know that history has reDeated itself.

Farnsworth, executive vice-president of CRA, the fastmoving presentation covered the basic properties of California redwood through the medium of color slides and movies projected on a wide screen, taped sound effects and voices, dual narrators, a shadow screen, and many displays.

The program went on to show how certain redwood wholesalers are assisting their retail outlets to move more carloads of redwood through their yards.

Three merchandising packages were wheeled out by staff members of CRA: (1) a new Promotion Kit showing off the merchandising aids that are available to the redwood retailer from CRA; (2) a new correspondence course, "Lumber Technology for the Salesman" prepared for CRA bv Professor David Thomas of the Universitv of Washine"- by Dav University of Washington; and (3) "Redwood Inside and Qu1"-a set of 35mm color slides from today's presentation together wi by Doug George Associates of Hollywood.

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On Octob_er l, Bill also elecled to invest in Mahogany Importing Company and is now the new vice-pr..i-d"rri and sales manager, with his old friend Frank Rjwolle as president and general manager.

Mahogany Importing Company has for many years spe- cialized in the ilistribution bi Ptritippine Mairogany and {pitong:, th.e best of which carries thlir trade nari; Hd;;. Extensive inventories are carried at concentration faiilities in the Los Angeles area and direct shipments are routed -through almost all ports of entry. giving them nationwide coverage. They are primary disiributorJ for American-Internationil Harilwood Comfany (Bislig Bay) and Jordan Pacific Company (Nasipit), obtiin;nf addiiional supplies from other reliable producers for speiial purpose requirements.

\41h.ogqny Importing Co. is planning, too, to diversify activities in the near future to represent ieveral well-known domestic hardwood mills in the north, south and Appala- chian areas, for sales in the Southwest. Offices are maintained at l44l Huntington Drive, South Pasadena, Calif.

CRA Sqles Gonferences Stimuloting

The fourth in a series of highly successful sales conferences for redwood wholesalers was staged at the SheratonT-en Eyck in Albany, N. Y., Sept. 30, with representatives of the sales departments of member mills of t^he California Redwood Association in attendance.

Opening with a challenging message from Philip T.

Don Ross, field merchandising tnanager for ljon l(oss, nelo Ior Successlul Farming magazine, gave a hard-hitting talk at lunch on "How to Get More Dollars From Redwood."

Informal afternoon workshops on selling California redwood were set up by members of the CRA technical sales, advertising and editorial staff to assist redwood salesmen in planning sales promotion campaigns.

The fifth in the series of sales conferences for redwood wholesalers was staged at the Atlanta (Georgia) Biltmore, Oct. 7, with representatives of the sales departments of member mills of the California Redwood Association in attendance and the same stimulating program as before in Albany, N. Y.

N-AWIA Schedules "Grqsg-Rools" Meelings

Word was belatedly received that the National-American Wholesale Lumber Assn. had scheduled November meetings on the west coast similar to the "grass-roots" regional meetings it began last year. The full-day sessions were to provide for discussion of wholesalers' problems on a regional basis. A new policy this year permitted non-members wholesalers to attend and participate in the discussions.

West coast meetings were scheduled in Portland, Nov. 4, at the Multnomah hotel with R. P. Heestand as chairman, and in San Francisco, Nov. 11, at the Mark Hopkins with Harold J. Ford as chairman. N-AWLA Western Manager Don Andrews was to attend both regional meetings. Executive Vice-President Jack Mulrooney is to attend each meeting on the national itinerary, as well as a member of the Executive committee.