The CAtIFORNIA LUA,IBER ffIERCHANT'S

trqditionql g,nd ANNUA[ is olwoys-welcome CHRTSI/HAS on ifs woy fo you . .

ll's lime right now to stort thinking obout your Personol Greeting so we con deliver it to All your friends ot the Holidoy Seoson

Iumbermen

Your Advertising Dollqr never buys o bigger borgoin thqn this wqrm qnd friendly issue never gets your own Seoson Greetings lo more friends ot less cost thqn through the single medium of this one splendid issue.

BiggerBrightevlstfgr thon ever, lhe I96O edition will once ogoin be the ploce to meef ond greet Old Friends, Cuslomers qnd Suppliers throughout the scqllered Wesl Coost building moteriots industry.

To All Our Regulor Advertisers: PLEASE RESERVE YOUR SPACE EARLY so we mcry sqve your preferred position this yeor.

Absolutely NO INCREASE in Advertising Rotes[fsg This Hondy Blonk for YOUR Spoce Order: (Regulor Advertisers' Usuol Frequency Discount Rqies Will Apply)

ONE TIME RATES: (these special, low Color Rates will apply to the DECEMBER I issue ONLY)

Black& Black& Black& RSk White Red Green Green I

(Regular Advert_isers' usual frequency discount rates will apply where only Color- and Greetings aie added to standing -Ad; wher-e- a_ completely new Ad is- made-up, it will be trecisr"ry to add the minimum gl0 Composition cf,arge.)

Bgpeat Iast year's copy ! Other Colors: g70 for each color

Please make up new copy for us n

We will send in copy ourselves n

FIRM-CITY

-STATE (Size of Advertising Spoce Desired:)

Full Poge Holf-Poge Quorter Eighth

No Ad Copy Con Be Accepted After Novem,ber 2l Pleqse Get Yours in Ecrrly for Best Position