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8725 Cleta Streel . DOWNEY, Colilornia (P.O. Box 48)

For "ABSOLUTELY NOTHTI|G BUT fHE BESI"'o"' SPruGe 3-l gtD

Wholesole Forest Products Co. Gets Dock Operotion qt Hueneme

Things are "booming" again at Port Ifueneme as lumber is rea,ching this distribution point under the capable administration and guidance of the progressive Beverly Hills Wholesale Forest Products Co. Although young in years, the management of Wholesele Forest Products Company is long on experience and the firm has enjoyed a steady Srowth since it was established early in Ja.nuary 1958.

Sause Brothers Ocean Towing Company, one of the pioneer water transportation systems serving southern California with lumber shipments from the pacific northwest, is in charge of the transportation from mills to concentration yard for Wholesale Forest Products, according to the president of the distributing concern Carl Poynor. All lumber arriving by Sause cargo is unloaded at the rate of two and one half million feet per 24 hour shift and is stacked and ready for immediate delivery, or pick-up, to retail lumber dealers throughout all of southern California, it was said.

The Port l{ueneme Wholesale F orest Products distribution yard is managed by superintendent Leo Lamberson. Leo (or Lee, as he is called by his many friends) is an experienced operations lumberman and for the past 15 years was employed by DiU Lee Co., retail dealers, where he learned every phase of the business. Prompt, efficient service is his stock in trade and there is no delay when trucks arrive at Hueneme for lumber because in nothing flat they are on their way back to the retail yard.

"Following many months of research and marketing surveys for all of our trade atea we decided to apply to the Oxnard Harbor District to activate Dock One at Port Hueneme, which had been his lumber career with Owens Parks Lumber Company just a quarter of a century ago come next F'ebruary. He gained his wide experience in every department of the firm. He joined his five brothers in the Navy during world war l[, serving with the Sea Bees for more than three years. He participated in the action throughout the Marshall and Mariana Islands in the pacific theatre before returning stateside to his wife and two sons. F ollowing the close of his military career he became identifled with E. K. Wood Lumber Company as a yard salesman. To increase his extensive lumber background Carl spent one year in Arcata, Califomia as buyer for the San F'rancisco a,nd Los Angeles sales offces for Roddis Co. And also was in charge of sales for the companyowned saw mill at Maple Creek. Before starting his present company with Chan Mahoney, Carl spent several years with Pacific forLst Products and managed the southern California ofEce and distribution yard for Clay Brown & Company. His is a. well rounded background. inactive for the past two years," said president Poynor. "Through the efrcient handling of details by port manager Warren Lawrence all the redtape was cut, permits issued and with an enthusiastic response by our dealers the operation got underway with a bang and during the past couple of months several million feet of lumber has been distributed to retail yards throughout all of southern California," Poynor said.

To cope with the ever changing marketing conditions in the southern trade area the wholesale lumber firm opened ofrces in Eugene, Oreg'on last July to better serve its expartding clientele, and to service all lumber needs whether it be by truck, rail or water. This office is under the able direction of Harold "Hal" Reeve. Hal was born to the lumber business in the Coos Bay area and following graduation from high school became an outstaJrding football star at the University of Oregon at Eugene. E ollowing two years of pro football with the Canadian league he married his childhood sweetheart and has a family of four children. Hal was formerly salesmanager for M & M Lumber Company of Alderpoint and is prominent in national procurement and distribution' He is active in lumber sales in California, Arizona, Texas, the mid-west and eastern states.

Carl Poynor, president of Wholesale Forest Products Co., began

Chan Mahoney, partner and vice president of the wholesale distribution concern, has been active in lumber sales for the past 10 years. He has been a territory salesman covering the area from Santa Barbara to the Mexican border and travels in excess of 50,000 miles each year servicing his customers. He has been associated with Carl Poynor most of his life in lumber and is married and has two fine sons. His wife is a part time employee of the firm and is also well versed in lumber sales and distribution'

Bob Pallow, territory salesman for the firm, was born in Pennsylvania and has been a member of the sta^ff for more than two years. He served with the intelligence servic€ overseas and upon iris return to the U.S', worked with the FBI before selecting lumber as his lifetime career'

Last, but not least, is "Girl F riday" Hazel Tandy, who is secretary and a very busy one indeed. Hazel gained her lumber experi"trc-" *ith a wholesale lumber firm in Mobile, Alabama, but is a conflrmed Californian now. She is in charge of all ofrce activity'

This is a thumb-nail sketch of the people who will make history at lumber distribution from Port Hueneme in particular and to service of all retail lumber dealers in the southern california trade area in general. "We expect to show a steady growth through service to retailers locally and across the nation. To achieve these goals we must work hard and expand with the changing times," said president Carl PoYnor'

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