New Profit$ New Sales Ideas NEW PRODUCT$ New Literature

PALCO ANNOUNCES NE\il COST.SAVING SIDING

A new PALCO redwood siding, developed to cut builders' application costs, has been announced by The Pacific Lumber Company, largest producer of California Redwood lumber products.

Named "PALCOTE," the new siding is manufactured with a factory-applied primer paint, to provide a 400/6 saving in material and labor costs for painting. PALCOTE siding is packaged in heavy protective paper wrapping, with each board separated with polyethelene strips.

The alkyd resin type paint prime is ap- plied so as to enable one top coat to flnish the siding in the field. The PALCOTE prime was formulated for use with the widest variety of exterior paints.

F or descriptive information, write for PALCO Technical Bulletin No. 100. Also write for "free sample of PALCOTE." Tho Pacific Lumber Company, 100 Bush Street, San

New Report Avallable on Materlal Handllng of Millwork

Material handling of millwork in dealer warehouses has presented a problem to operators for many years. The story of one wholesale distributor's success in reducing labor costs and speeding up his warehousing operations is interestingly and factually presented in a User's Report now being distributed by The Raymond Corporation, manufacturers of electric industrial trucks, Manual handling :n tne distributor's warehouse was described as slow and costly. By mechanizing the handling operations, six specific improvements were immediately recognized and an annual saving of $15,000 is being enjoyed. The return on the investment in this case is l5o7o per year. Copies of the report are available from lhe Raymond Corpora,tion, 52-12 Foundry Street, Greene, N. Y. Ask for ljser's Report #7.

Masonite Corporation is announcing' an all-new Seadrift, an interior paneling, with new features and a complete promotional package designed to help dealers sell the product in quantities for installations in homes, commercial establishments and industry.

Grooves in the new Seadrift are spaced at approximately 3r/2" o.c. The embossed surface has a factory-applied white primecoat, ready for an additional coat of paint or two-toning. The selling price has been reduced to make it even more popular than its predecessor.

The Seadrift "personality paneling" promotion includes all the ingredients needed to build multiple sales: envelope stufiers, color samples, wall or counter displays, mobiles and ad mats.

Rustic in appearance, Seadrift may be used effectively in recreation rooms, children's rooms, attic modernizations, enclosed porches, vacation homes and commercial remodeling of stores, offices, schools and auditoriums.

T0P LEFT: A colorful, informative couiter display selling Masonite Seadritt shows three rows of the new hardboard samples-<l) top, as it is shipped, with a white primecoali (2) middle, finished in a shingle color and (3), bottom, with a two-toned finish. At the lower part of the display are four suggested color treatments. imprinted In natural color. Included is a photo blow-up showing a teenage group around a sip 'n snack bar finished in Seadrift.

ToP RIGHT: This eye-catching mobile is designed with a "capture box" at the top so that, when suspended from or below a lighting fixture, the specially-treated, die-cut letters glow. The colorful room scenes, as they turn, reveal textures and patterns of both Masonite Seadrift, "The Personality Paneling," and Royalcote woodgrained panels made by Masonite Corporation.

LoWER LEFT: Two-toning Masonite's new Seadrift interior paneling is a simple operation. Simply brush on a color of your selection in a rubber-based paint, as shown, covering about half the width and the full length 0t a 4'x8' ing the panel. 0f course, the second tone panel.0f tone may be allowed to dry if you prefer that to the white in which the panels were rr you pr( delivered.

LoWER RIGHT: This is the final step in two-toning Masonite's new Seadrift interior paneling. Using a wrung-out wet sponge, remove the.iust-applied rubber-based paint from the high portions of the embossed board. To get the tone desired, rub with the grain one to three times, rinsing and wringing out the sponge between swipes. The photo shows the original white at right, the darker color in the center and the two tmes at the left.

BBOCHIIRE CIIES ADVANTAGES OF STT'RD.I-WAI,L CONSTRUCTION

One of the most economical siding systems available to builders is combined siding-sheathing in the form of resin overlaid fir plywood panels, To help dealers sell this idea, Douglas F'ir Plywood Association has just published a new sales aid covering vb.rious types of installations labeled Sturd-i-wall Construction. The brochure outlines advantages to builders and it covers specifications for this method of building for Texture One-Eleven, board and batten style and wide-lapped siding. It also covers iru,ulation factors for all areas of the United States, details bracing strength factors and it provides blank tables for computing comparative in-place costs.

Single copies are available without charge. In quantity, the booklet is seven cents each. Write Douglas Flr Pl;rwood Assoclatlon, 1119 "A' Street, Iarcoma 2, Wash.

NE}V

Deskside intercom, introduced by Talk-APhone Co., Chicago, intercommunications manufacturer, offers more efrcient use of ofEce work-space by providing versatile placement of the units. A bracket attachment, optional with all new Talk-A-Phone ofrce and industry models, makes it possible to place the intercom on the side of a desk, on a wall, table, or in other positions, thus freeing additional work space.

New I'oreet Products Lab Reportc

Inolude Ilowallan Informatlon

Madison, Wis.-Two new reports, one describing the sawmilling industry in IIawaii and the other giving the properties of five native Hawaiian woods, are arnong' nine new or revised reports recently issued by the U. S. Forest Prodlrcts Laboratory here.

In Report 2190, "Factors Influencing an Expanded Sawmilling Industry for Hawaii," some of the problems involving logging operations in Hawaii are analyzed. In it certain factors are examined that are expected to influence the development of sawmilling there. The report also contains suggestions for equipment, plant layout, and related items that may be best suited to handle Hawaiian timbers.

Another report, entitled "Physical, Mechanical, and Other Properties of tr'ive Hawaiian Woods," Report 2191, presents the results of research involving strength and related properties of five species, ohia, eucalyptus, shamel ash, Australian redcedar, and redwood, that grow in Hawaii. The report also contains results of an exploratory study of the veneer slicing and drylng characteristics of ohia and eucalyptus.

Others are: Report 2192, "Modified Woods." "Making Log Cabins Endure," No. 982. Report 7769-27, "Method of Calculating Shrinkage or Swelling of Wood with Change in Moisture Content." "Torsion of Sandwich Panels of Trapezoidal, Triangular, and Rectangular Cross Sections," No. 1874. Report 513, "List of Publications on Glue, Glued Products, and protects door ffnlsh from duet and palnt untll project ls completed. Doors are beveled, bored anil d*ppd before the kra,ft molsture-proof jacket ls opplled. Ilardwa,re ls lnstelled rlght through the wrapper, whlch ls easlly removed when palnting anil decoratlng ls done. Preffnlshed flush doors ln protecttvo wreppers are avallable ln Ash, Blrch, Boech, Rlbbon anil Rotary Ma,hogany from Callfornla Wood hoducts, P.O. Box 1656, Santo n,osa, Callfornta-

Veneer." Technical Note 181, "Coatings for Minimizing Changes in the Moisture Content of Wood."

In the American Woods series, a leaflet on red alder has been revised to include new information relating to the properties and uses of this western hardwood, which has become more widely used in recent years.

Single copies of these reports are available free upon request from the Director, U. S. Forest Products Laboratory, Madlson 5. llVlsconsln.

NEW ADITESIVE COATED ALI'MINUM T{)IL

PITTSBURGH, PA.-Aluminum foil, coated with a remarkable adhesive which bonds it permanently to plastics, plSrwood, and other wood products, is now available commercially. When bonded integrally to wood or plastic products, the coated foil may serve as a moisture barrier, decorative element, a base for paint, a light reflector, a strengthening agent, or a disperser of heat. Bonding to other materials is accomplished under heat and pressure usually in a hot press.

The tr-ine Hardwoods Association recently approved Alcoa's new product for bonding foil under face veneer of hardwood furniture panels for their Finishield process, because it produces a veneer which is cigarette burn proof, and highly resistant to heat. Plywood may be upgraded by applying foil to either, or both sides of the product for a paint base. The foil will take a long lasting grain-free finish, thus increasing the versatility of the plywood. Alcoa adhesive-coated foil, properly bonded to plywood, will meet the shear strength and moisture resistance requirements of Com- mercial Standard CS45-55 for Douglas E'ir Plywood Interior Grade. Coated on one or both sides the foil will be available in gauges down to .001, and in widths up to 50 inches. tr'or additional information about the adhesive coated product, write to Alumlnum Company of Arnorica, ?34 Alcoa Bullding, Plttsburg 19, Pa.

Pocket-slze Rodwood Stding Estimator Ofiered l)ea.lers

A new pocket-size Redwood Siding Estimator is a handy reference tool and promotion aid for lumber deaJers. Covering four standard redwood patterns, it was prepared by the California Redwood Association. Sample Redwood Siding Estimators may be obtained free, additional estimators at cost, from the Deolers Servlcs Llbrary, Callfornia Redwood Assoclatlon, 576 Sacramonto Stroet, Sa,n Franclsco 11, Callfornla.

The slide-rule estimator shows the amount of siding, in various nominal widths, needed for each square of wall coverage. Siding quantity is expressed in both lineal and surface measure. The estimator also computes the quantity of nails needed per square of wall covering, and enables an accurate estimate of costs based on local prices. Charts show sugg:ested nailing methods, and suggested nail sizes for the standard patteras covered by the estimator. These patterns include Bevel, Bungalow, Tongue & Groove and Drop sidings.

The pocket siding estimator is a useful reference piece for dealers and their stafr members, and a valuable promotion piece for distribution to local builders. architects and other speciflers.

BEI,L ELECTRIC OFI'ERS FREE WOODGN,AIN WALLPLIITES DISPLAY

A free counter display-merchandiser for the new line of Woodgrain Wall Plates is available from Bell Electric Co., Chicago manufacturer of "No-Shok" safety electri- cal outlets. The 2-color display contains four toggle-switch plates (1 each of the four wood finishes: Limed Oak. Birch. Maple and Walnut) and is given free to dealers and distributors with the purchase of each 40-plate assortment. The display assortment (16"x72") consists of 20-varied toggle-switch plates and 20 assorted duplex plates. Finishes are faithful reproduetions of woodgrains and will not corrode, scratch or mar and can't chip, peel or crack. One-gang plates are colorfully packed in decorative, sales-producing die cut sleeve, ideal for self-selling displays. For more information, prices, and descriptive literature, write to Bell Electric Co., 5735 South Claremont Avenue, Chicago 36, Illinois.

large wall-banner, an attractive mobile, proofs of national shelter magazine advertisements, newspaper ad mats for local use, a dealer mailing piece, and special pricing labels.

Material supporting the firm's "Your Home Comes F'irst" campaign is also available to dealers.

F'or further information, contact Tho Celotex Corporatlon, 120 S. La,Salle St., Chlcago 3, Illlnols.

world's largest manufacturer of nails made with scientifically engineered threads which result in a very substantial increase in holding-power.

This increased holding-power permits many of today's cost-saving techniques in construction and often provides gteater strength of fastening with shorter nails, slimmer nails and fewer nails, and with saving's in time, labor and fastener cost.

a= -a':= !ir, ll,jl?; New micro-drilled Stra,ta Hush-Tone acoustlcal celllng tlle is featured in the tr'all Proflt-Making Promotions kit now available from The Celotex Corporation. Offered through local Celotex representatives, the kit includes a complete array of sales aids enabling local dealers to tie in to a national advertising and promotional campaign.

In a departure from the usual functional views showing ceiling tile installed in home areas, the Strata Hush-Tone campaign is based on a three-dimensional "space doll" and the theme "Out of This World." According to general line merchandise manager C. F. Buckland, Strata Hush-Tone's unique ability to stretch rooms visually, as well as provide sound-quieting comfort, inspired the campaign theme.

Included in the promotional kit are a

A handsome new catalog covering the complete "Stronghold Line" of improved nails used in the building industry has just been issued by Independent Nail & Packing Company, Bridgewater, Mass. The company was the pioneer developer and is the

The new "Stronghold Line" catalog is a book of 24 pages and covers, size 8t/2x1L inches to fit standard flles and binders, and is printed in two colors with quick-reference thumb indexes. It gives complete technical data, including lengths, gauges, head sizes and counts per pound, on 372 sizes and tJn)es of "Stronghold," "Screw-Tite" and other improved nails; and contains information on packaging and other special features.

The center page spread reproduces in readable size the complete "Recommended Nailing Schedule" resulting from Independent Nail's continuing program of scientific laboratory research sponsored at Wood Research Laboratory, Virginia Polytechnic Institute. For a copy of the new "Stronghold Line" Catalog write Independent Nall & Packlng Compa,ny, Bridgewater, Ma,ss.

New Sales and Dlstrlbutlon Managers for McCulloch Corp.

McCulloch Co4roration, leading manufacturer of power chain saws and other 2-cycle engine products, has appointed Donald C. Blasius general sales manager, Los Angeles division. Assuming Blasius' previous post of distribution manag:er is Bill Johnson, formerly regional manag:er for McCulloch in the Southeastern U.S.

Plywoll Products, Bellwood Componies In Cooperqfive Progrom to Produce Doors, Moldings, Poneling Pockoge

Robert J. Weston, general manager of the Bellwood Co., Orange, California, and Lawrence M. Flahive, president of Plywall Products Co., Corona, California, and Fort Wayne, Indiana, announce details of a cooperative program to produce quality, prefinished g:rained doors on a mass production basis.

TOP RIGHT: Bellwood Door production line sees mass production of 200,000 doors per month.

SECoND RIGHT: Bellwood hollow-core door assembly, where assembly-line iigs assure uni' formity and quality.

LEFT: Bellwood/Laminex* Prefinished D00rs.

THIRD RIGHT: Application of protective PolyClad topcoat-After Plywall's exclusive VariedGrain finish is applied, the revolutionary PolyClad protective topcoat is applied in liquid form. Poly-Clad process protects against fading, mars, scuffs and stains.

LoWER RIGHT: Poly-Clad Plywall Baking ovens -lollowing application of the liquid Poly-Clad topcoat, all Plywall panels are transferred to huge ovens where the protective coating is "baked-on" for lifetime durablllty.

Door surfaces of High-Pressure Laminex*, a high-density composition material formed under great pressure, are grained and Poly-Clad@ finished at the Plywall facility in Corona. Plywall's graining and Poly-Clad processes, involving 15 quality controlled steps of surface preparation, finish application, and heat treatment, protects against scuffs, scratches and stains, g'uarantees against fading. Bellwood/Laminex English Walnut and Rock Maple doors are being ofrered as standard, with a wide variety of other grains available to order. Matching Poly-Clad@ Pl5rwall@ prefinished wood moldings and wall paneling permit the builder to make a completely prefinished installation.

The Bellwood Company, a division of Packard Bell Electronics, is the largest residential door manufacturer in the nation. Bellwood,/Laminex prefinished hollow-core doors are fabricated on fast-moving production lines, utilizing the best of material, equipment and quality control procedures. After final inspection, all Bellwood/Laminex doors are individually packaged for shipment.

Advantag'es to the builder, home-buyer and architect are manifold. In-place costs are considerably less than for comparable onthe-job flnishing. The quality and durability of finish are superior to what can be accomplished on the site because of factory controlled conditions and facilities.

With matching doors, moldings and wall paneling available in a wide variety of rich wood grains of known and constant value, the architect or decorator can specify Bellwood/Laminex doors and Plywall prefinished molding and paneling with confidence, of,Ecials of the two flrms point out.

Management of The Bellwood Company in Orange, Calif., consists of Robert J. Weston, general manager; Walter O'Million, plant manager; Kenneth W. Vitato, controller; John Montanus, purchasing agent; Colleen llenson, personnel manager, and Mark A. Pines, consulting advertising manager.

Bellwood representatives include A. R. Bell, Honolulu; Al Brannon, Santa Ana, Calif.; E. M. Chapman, Salt Lake City, Utah; Gary Christensen, La Canada, Calif.; Pat Druckenmiller (Ryland Sales), Denver, Colo.; Jerry McKenna, Santa Ana; Ken Shipp, San Francisco. and John Trent. Phoenix. Arizona.