MIII.WORK COMPAilY

ural or finished in popular Driftwood, Desert, Clay, White, etc., contemporary colors. Designers are using Contemporary Cedar for an elegant touch in living rooms, for an appealing atmosphere in dens and find it highly adaptable for highlights,in lanai areas and for creating interest centers on exteriors.

The laminating process is the same as used for producing Lam-Loc Beams. Waterproof glue is used and boards are laminated under uniform pressures of 150 lbs. per square inch in a special heat and humidity controlled atmosphere.

Lam-Loc Frontier Wood is the name of a livelv westerntype paneling which features several of the wlst's most famous' cattle brands. This paneling uses the same background wood as Contemporary Cedar, but it is hand'branded with designs occuiring in a random pattern about 12" apart. To make sure Frontier Wood is authentic, Ed Fountain employed the famous old blacksmith at Knott's

.tlfr. Dealer-

Berry Farm to forge the irons. Word has it that Ed Fountain had his horse-hair rope all loosened up and a roarin' campfire for processin' the new wood, but modern methods prevailed, so the brands are heated on a gas stove and ap- plied by a California contemporary (illustrated above).

_ Of course, cradle cowpokes are the biggest boosters of Lam-Loc Frontier Wood, but the older set find it interesting for dens, special accent walls and to put the WEST in ranch-type homes. Cattle barons and Texas oilmen even find it necessary for proper office decor, according to Fountain.

Mag ue, therefore, erpress a shrcere'TIwt* IouS together usith Best Wishes for the Future.

Strable Lumber Company

255 Second Street Ooklond 7, Colifornio

The promotion of these two interesting panelings is another phase of the story worth telling. First, Fountain employed a group of manufacturer's representatives to handle sales contacts. Reynolds, Buker and Associates tell the Fountain story to architects, builders, interior decorators and several other groups likely to influence the use of Fountain's Charactei W6ods.

Regular Fountain salesmen contact lumber dealers, who sell the paneling to customers. All prospects are referred to local lumber dealers by the sales organizations. A program of publicity, displays at trade shows, a permanent display at the Los Angeles Building Center and beautifully illustrated brochures are all part of a coordinated program to inform prospects about Fountain Character Woods.

Lumber dealers throughout the country are contacted lust InIINUTES Fn0lvl

With FAST DEIIVERY to ATT lmported & Domestic Hardwoods and Softwoods for Every Purpose

Specia|Setectionto,sp,,n@Widths,Lengths,Co|ors

0ver Eight Years' Dependable Service to Retail Lumber Dealers

Modern New Facilities for F-A-S-T DELIVERY and PICK-UP

0ld-Growth Douglas Fir From R0SS LUMBER MILLS, Medford, Oregon

Speclalizing ln fruck.and-frailer o,nd Rolf Sftipmenfs . . r

Old-Growth Band-scwn REDWOOD from Boiock lumber Co., ftlonchesler

Old-Growth DOUGTAS FIR from Spocek Bros. lumber Co., Monchesler

Precision-trimmed STUDSDouglcs Fir o White Fir o Redwood

REDWOOD POSTS qnd FENCING