Stadium and Bleacher Seat Stock

ROBBRT S. OSGOOI)

3315 West Fifth Street, Los Angeles 5

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Bob Osgood

Westem Red Cednr Lumber and, Siilings

Deolers 5ee Tohoe's Morgon Line

(Continued from Page 4) cated on a 7-acre tract surrounded by a spacious parking area and loading yard.

Tahoe maintains a permanent stock of more than 3,000 cabinet units to supply dealers handling Morgan Kitchens. This includes a complete stock of kitchen accessories, cabinet fillers and finishes. Cabinets are available either

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knocked down or assembled, and many dealers report a brisk do-it-yourself business developing on the K.D. kits. The distributor also provides range hoods, built-in appliances and counter tops at regular dealer discounts.

In addition to its complete stock of kitchen cabinets and accessories, a large stock is maintained of other Morgan woodwork products. These include louver doors and folding louver and flush door units, entrances, blinds and shutters in a wide variety of designs and sizes. There are more than 30 products in the Morgan line, and Tahoe maintains most of them in stock.

One of the most successful sales promotion efiorts staged bv the distributor was the exhibit at the California State Fair in Sacramento the first of September. Tahoe supplied the exhibit space and installed an attractive birch kitchen. Dealers were invited to help man the booth, and sales leads were turned over to the dealers for followup. A large number of sales resulted.

The exhibit was a big success and attracted much interest from homeowners. Although three other kitchen exhibits were featured at the Fair, dealers were convinced that the distinctive Morgan flush type, contour-styled cabinets had the greatest public acceptance.

Tahoe also exhibited at the Yolo Countv Fair in WoodIand and experienced good consumer reaction.

Mr. Gordon says: "Even greater effort will be expended next year in home shows and county fairs, and we have ordered space for a booth at the State Fair that will be 150/o larger than this year's exhibit. We have found that Morgan Kitchens will sell themselves when the public has a chance to examine and compare their quality with other kitchens. We plan to stress this kind of proven sales promotion during the coming year,"

In addition to these efrective sales promotion activities, Tahoe backs its dealers with regional advertising in newspaper and radio. Television is planned for a later date.

Dealers are invited to call on Tahoe sales and merchandising experts for assistance in specific sales problems and presentations. Ed Frye, kitchen consultant, heads up the Tahoe merchandising staff, which is being increased to keep pace with the rapidly expanding distribution pattern. Morgan woodwork products are offered exclusively to retail lumber dealers and kitchen specialists.

Tahoe Millwork Co. has covered a lot of ground in five months, but feels that the surface has just been scratched. Further dealer expansion will be pushed and, along with this expansion, additional merchandising manpower will be added to help dealers do a better sales promotion job.

"Many important dealer territories are still available," Mr. Alsaker maintains, "and we will open them as quickly as we can cover all the bases. We have stressed building a close-knit dealer organization here in the Sacramento Valley and Northern San Joaquin Valley where we can work closely with our dealers. This area is now pretty well firmed up, and we're about ready to open other areas, and it will be our plan to work closely with our dealers in these ateas, too."

And judging by the methodical way Tahoe has progressed this far, they will !

(TelI them Aut sau it in The Califomia Lumber Merchant)

D|ITRIBUTORS AND WHOTESALERS

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New Los Angeles Wqrehouse

(Continued from Page 6) but also customers who may be in the warehouse, a loudspeaker system controlled from the telephone switchboard has been installed. Calls mav be convenientlv answered bv using any one of the three extension teleph5nes located ii the warehouse.

Located across the front, or west side of the main building, are 2400 square feet of modern, sound controlled, aircoi'ditioned offices, which serve as a "showcase" for the many products distributed. The plywood displayed is not in the iorm of sample-racks, or diipiay sectioni, liut is used in a typical application on the basis of "one kind. pe1 1o-omr" All flb-ors ar6 -covered with wood-grain tile, which blends with the one painted wall in most rooms, and the windows are all covered with Venetian blinds which blend with both the floor and wall color.

The general business office is in Antique Birch, and the credit office adjacent to it is finished in American Cherry, with furniture to match.

Another office has incorporated Blond Ash as the wall paneling, and the manager's office has used American Walnut.

A large room has been designated as the salesmen's room, and thd plywood used in tfiis is llarbor's own product, Harborwave, the sculptured panel.

An auxiliary entrance half is done in Rustic Birch,- and the main access hall leading to all offices has utilized another Harbor product, Harborite, an overlaid fir plywood (originated by Harbor).

Harbor's aim is to constantly improve the service rendered their customers, and to continue their sales policy of selling on a strictly wholesale basis.

They believe the Dealer is an important link in the chain of distribution, and is entitled to whatever protection is possible against encroachment in his legitimate field of endeavor.

Reusable

Protects lumber, wallboard, other materials from sun, rain, dirt. Covers are tough with extra reenforcing along edges and corners. Call or write for information on many standard sizes and low cost.

Because of this policy, customers need have no fear of sending in their o*n retail customers to visit the Harbor warehouse, and to discuss their plywood problems with any member of the Harbor staff. (Visitors are most welcome any time between the hours of 8 a.m. and 5 p.m., Monday through Friday.)

Uling a fie6t of modern trucks, Harbor Plyrvood is now seiving the greater part of the general Los Angeles trading area on a 24-hour basis.

Increasing efiort is exerted to improve the handling_.of will-call orilers to eliminate any unnecessary delay. With the'excellent geographical location, uncongested access roads, and prompt attention to telephone orders, customers should experienct little delay in picking up stock at Ha_rbor.

Although they feature their nationally known products,

S-uper-Harbord and Harborite, which make up a ma- jority of the more than 200 "boat plywood" items carried in stock (probably the most extensive on the Pacific Coast), many other plywood items as well as kindred lines, are distributed.

_-Many hardwood plywood items are in stock, along with Upson Board, Forest Fiber Board, Par Wood particle board, and a very complete stock of regular Interior and Exterior fir plywood.

John R. Northam, having been associated with the Harbor organization since it was formed many years ag'o, was established as manager of the Los Angeles operation six years ago. He is ably assisted by Lou Bishara, who has served in not only the sales department but also in a promotional capacity throughout the United States.

The inside sales department, the coordination of orders and g,er.reral office supervision is expertly handled by Pat Carroll, well known in the Los Angeles area and long associated with Harbor.

Earl Blackledge, recently transferred from the Harbor plant at Riddle, Oregon, serves as the branch accountant and credit manager.

\Varehouse and delivery supervision is delegated to another experienced man, John Bonner, who hai been with Harbor for many years.

The outside sales staff, which is clue for immediate expansion, includes G. P. Van de Lester, H. D. Bacor.r, David Brant, Rex Little and Will LaRusch. An exDansion in the promotional department is also imminent.

"We are exceedingly proud of our new home, and u,e sincerely hope that our customers may receive the full benefit of improved facilities, and may shire with us some of the pleasure of transacting busineis in an area .ivhere there is room_to breathe," proudly says Manager Nortl-ram of the new Harbor Plywood location in Los Angeles.