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Chicogo Colls the Deolers

(Continued from Page 8) for retail lumber dealers. Using the Exposition's sales huddle as a springboard, DFPA will introduce jointly with LDRC a series of five nerv 1959 homes designed for Lu-ReCo construction. On hand u'ill be DFPA's new book describing the series in detail. With four alternate elevations for

Free Automqtic Price-Mqrking Mqchines As Show Speciol

The Flash Xfanufacturing Company of Ner,vark, N. J., u'ill ofierfreean automatic I'rice Nlarking Machine to dealers placing orders at the National Retail Lumber Deaiers Association show in Chicago, beginning November 22. The Price Nlarkers are selfinking, automatic devices rvhich rvill save hundreds of hours of labor in the course of a year, as 'lvell as prevent mistakes of inexperier-rced help. They also increase sales by permitting the customer to know the cost of a product without having to ask the price of the merchandise. Everytime the handle of the l\,farker is depressed, it automatically prints a purple price on any item with a metal or absorbant material and snaps baik and re-inks itself. Any combination of prices and numbers are available in this Automatic trfarker.

Flasl-r n'ill exl-ribit at Booth No. 213A at tl.re Shou..

each plan, and further variations made possible through basement and attic expansions, the series is designed to provide the lumber dealer with a complete home building oortfolio.

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SI.ID'NG

DOOR FRA^MES

...oproduct so neor perfect thot cornes o Guorontee Lifetime

An extension of the DFPA-LDRC series intro<luced at the 1957 NRLDA Exposition in Philadelphia, these houses, even though termed "hard sell" and designed for lower purchase price, will be "most pleasing in design, livability, and economy," Mr. Sedgwick says. One of the group, the prototype "Madison" is now undergoing extensive field tests in eight widely separated geographical areas to determine cost factors of construction and marketing.

Anderson Corporation rvill emphasize tl.rree strong selling pointsfaster installation, sturdier construction, and lower costwhich the dealer can use in merchandising his component built house where rvindo'rv units are integrited struclurally in the house frame.

Dave Norcross of Timber Engineerine Company rvill cover various methocls of h.rrnber clealer promotion from direct mail to sample houses using componint parts. Using diagrams and scale moclels, N{r. Norcross 'lvill emphasize the importance of searching out new prospects. {ollon'ing up closely with concentrated effort on the "r,vh1-" of component building, l-relping the builder sell, and capitalizing rvherever possible r'vith good publicity after, as rvell as before, the sale.