AcENCY,fnc.

SI.IP.TOGETHER WOOD PANETING will build ffi

fHere's a remarkable new wood paneling develoJrment that can mean increased sales for you. It's Weyerhaeuser 4-Square Loc-War,r-, available in panels 32" wide and 7' and 8' long. This slip-together paneling enhances walls with the natural beauty of wood while assuring big savings in application time and labor hours. Nailing strips applied at the factory speed installation and permit hidden nailing on broad wall surfaces.

On-the-job time studies show that two carpenters can panel an average living room in about one half day or less than one "man-minute" for each square foot of wall in a room with the average window and door openings.

Loc-Wer-r- is available in four species, each in three patterns, and some in both clear and knotty.

TO HEIP YOU SEtl- LOC-WALI, it is now being featured in Southern California through television spots and in advertising in the Los Angeles Times and builder publications.

Merchandising material for Loc-Wer,r, selling is yours on request. Included are: a four-color booklet, a colorful envelope stuffer, counter displays, store banners, ad mats, radio scripts, installation instructions and a folder showing results of the application time study mentioned above.

This easy-to-install wood paneling product has tremendous consumer appeal and will gain great popularity. Make sure you share the profits to be made in selling Loc-War.r,. Send in the coupon for literature or talk to your Weyerhaeuser District Representative.

Weyerhaeuser Sales Company

3552 S. Hill St., los Angeles 7, Colif.

Weyerhoeuser Soles Compony

3552 S. Hill Street, Los Angeles 7, Colil.

Pleose send me: n Loc-Welr. application time study report.

I F'uU-color booklet on new Loc-War,r, slip-together wall paneling.

LJ Loc-Werr, installation instructions.

Neorly 2OO Ailend Hoo-Hoo Club 3l's Big t lrh Annutrl Volley Frolic ot Fresno

San Joacluirr \-a11c1' I{oo-Hoo Clrrb 31 scorecl again rvith a terrific progranl :rrr<l arrar- of talcnt. September 12, corntncmorating thc clrrb's 11th :rrrrrual \-a11eY Frolic. ;\s irr l,lo yd Hecothorn of Son Froncisco greeis some Fres no Irie

Iorry Connon, Roy Reppe, N;ck Cisco, Poul Siemons, S. S. Korns, Chorles Flolz, Rex Sporleder, Steinhouer - oll of Ho lenbeck- Bu sh of Fresno

Now lhere's o likely bunchof deo I ers: Jeon Hortsock, K-Y Iumber; Wolly Kennedy, Geo. W. Kennedy & Sonsj Normen Cords, Cords Lumber C o.; Horold Rolfi, Modero [umber & Hordwore

Nick Cisco, Duke Euphrot of Wend lingNolhon, Iouis frome of Diomond Gordner, Rex Sporleder, Arl Motthews [umber Co.

Willord Lumber Post, Delono Building Moterlols, olso hod o lively time, -\'('rIrs past, tlrc evcrrt $:as hel(1 at tlrc Iiresno H:rcicri<1a. ancl tlrc tt,sual tollrnalrrctt at thc Ilt:lrrtotrt Countrv Clrrlt. 'f he er-ent olhci:rllr' began at 11 :.19 a.m. u'herr rrr're llratt .i0 lunrbermen g()lfer,{ turncrl (}ut to play thc 1lth arrr-rrral Iirolics torrnranrent. \\-ith Clrrrrlic [)art an<1 \'[arion Sneacl :tt tlre reirrs in that clivisit.rn.

Reid & Wright r\tr :Lrlclcd :rttraction tlris r-c:ir \\'as ir borl,lirrg torrrnatnent, \\ itll -lirrr | )tt;Lrt ilt .',,rnru;r,l,l. .tage,l trt l;rcsrt,r's fIirlrtatt' lJou'1. \\'inrrer of this evcrit 1r'a,c -'[errr- Iicllr', \yho recci\-('(l

George I[iLire u.as \\'illncr of thc --\clams l'1r'n'oor1 lorv net troph-r., arrrl tlre San Joatluirr clrrb t'on the tr,,plr-r' I'resentr(l to clubs in -f uriscliction 6 bv Sn:rrli llob (lallaa'hcr. Irrevious1y-. this tro1rlr,t-1'ra<1 been lrel<1 br- the Las \-egas club arrd Oakland Iloo-Hoo Clrrb 3().

SPONSORS (San Joacluin Yallc1'Iloo-Hoo Club 31 is 1rap1,1'to rec,,grrizt' tlrc fin:rncial :rssist:Lnct' cif the iolkr* ing hrrrrs in thc 11th

,\ttttu:rl \-a1lcr- Iirr-rlic :)

.\datns Pl1'u'ood ('o. Arcata Recll'oorl Co.

,.\tliinson-Str-rt z I -urrrbcr Co.

J acli S. 13crr1' llluc Dianronrl Corp.

Ilotrnin gton Lrtnrlrcr' (lo.

13uilding lttls. I)istrs.

131'le s-Janrison l,urnbcr Co.

Cal:rver:rs Ct'rrrcrrt Co.

'f l.re Celotcx ('or1r.

T)ianr,,n,l-t i;tr',lrrcr C',: p.

I)rake Stcel Suppll' Co.

Fresno l'lanine ltill Co.

Gcorsia- ['acihr: Corp.

C. G. Harsirncr llctllurrrl Lurrrbcr Salr:s

I{ill & Xforton

Holrlrs \\'all Lttmber Clo.

Hogiru \\'lrslc. R1dg. \'ltls.

Hollcnhcck-l'|Lrsh Planing tr{ill

I:lolrrr.cs Lurel<a Lur.nbcr Co.

Hoo-Hoo Club 180

Irleal ('crne nt Co.

J rilrrrs-\Ianville Salcs Corp.

Kaiscr (iypsum Co.

Albcrt A. Kellcl' (ico. W. Kennccly & Sons

Larnon Lumber Co.

I-ong-llcll Lurnber Cr,.

I -urt rlg rctt | )oor & T'l,r-rvoorl ll ascinitc (lorp. fIonolith Ccntents l':rci 1l c C--crn,cnt Aggrcgatcs l':rcilic Iiorest Proclrrct s

'l'hc l'acihc Lunrlrcr (-o l'it t sbrrrgh-l)es XIoint--s Stccl

I':trarrrino I-urrrbcr Cr,.

I't rnrlrncntc Cerrre nt Co.

I'icl<criug Lunrbcr (.o.

Iicid & \\iright Co.

.[iouncls Lurlber (]o.

Sant:r Fe Lunrlrt'r Co.

Ii. J. Stanton & Sorr

Stockton Box Co.

'l'arte r, \\-ebster & Johnsor.r t.l. S. G1'psurn Co.

LI. S. Plyrvood (.t,.

Wm. H. Ultch Lr.rrnber Co.

I-lnion Lumbcr Co.

Wendling-N:rtharr Co.

\\Iest Coast 'linrber'

Proclucts Agcncl.

\\iestern Door & Sash Co.

We1'crh:rcuscl Sales Co.

Wholcsale Iluilding Suppl.r have joincd the I{cdrvoorl Itcgion Conscrvation to help Kcep the Itcdu'oorl Iiegion green.

Zellerbach Paper Co.

''t'\\t&J'-* perpetual trophy for his sc()re, plus arr inclir-iclual tropny.

'lhe big Frrilic evenine' began at (r :3!l p.nr. l'itl'r 1ib:rtions in tl-re llacientla's \'arrarra roorn. Dinncr \\'as next ou the slate atrtl, follou-ing tlre feast. the clrrb's ttcrv prcsident. I,lader:r I)ealer }lmer liau, rr-as introclrrcecl to t1're gathering along u'ith Past Prcsident Craig fialTnel-, u'ho n':rs presente(l his past pre-siclcnt's pirr. Fc-rllo'uving the preselltatioll of the trophies, the nr:rster of ceremotries, Jc.rcy Rarrlirr, tool< tl.re st:rge ancl the 11th annual Frolic shorv got rtrrclerrvay. Ir.rch-r<led in the acts were Inez 'folres of Binrbo's fanre, Rima ltudina, u'ho cntertained thc folks at last r\pril's LNIANC Yosemite conr-ention: lien Car<l. u'ho stoppecl the shou' at the Oakland lter.eille last llrly; "The Escorts," anci Hal \Iaqnie's orchestra.

Jim Dwan To Assist Durable Ptywood Sates Chief Stolesen

Rolf Stolescrr (left), salesnranagcrr of I )rrrablc Plyn'oo<i Sale,* Co., flerrlo Park. is pictrrrecl ht're u'ith his ncu' irssist:rrrt salestnan:Lger, Jittr Du'arr, in frorrt of I)rrrab'le's picturcsclue ]len1o 1'ark of fices. I)n'arr, a native Nortlrern Califor-uian, l'as office nranae'er of Ll.S. P1r'u'ood (,,11r. in SrLrt l-rartcisco pt'i,,t' to joining- I)rrrable. Ile origirral11- entercci the ply'u'ood busirress u'itl-r r\s-sociaterl

I'lvu'oc-r<l f,Ii11s in San lira"ncisco an<l later spent some tirne u'ith the I)aviclsorr l)lyu.orid & [,umber u'archorrse irr Sarr lit'attcisc,, beft-rrt' j,,inirrg U.S. ['11'u'oocl.

In his neu' positiorr n'ith I)urable, Drvan rvili u'ork rvith Stolesen irr broa<lcning the conrpanl''s sales program, inclrrclirrg specialtr' prodrrcts m:rtrufactrrrccl by I)rrrable Plr-n'ooc1 Cr.,. of Ar-

, Ti c:rtl, :rrrrI I )rrlrtble l'rl Lrrrrr- bcr & I'l1'n'oorl Co. of Calpella. 'l'u.o of I )urable's ma- jor spccialty products arc Piyron, a h:rrdboar<1-f aced plyr,voocl, aucl Iltch- l'ly, a brushed plyr,voocl prcicluced b1' :ul exclusir-e patented proccss rvhicli develolrs a relief grain panel o{ olrtstancling richness in appezrrancc.

Rqe Dolsen Succeeds to Presidency Of S. F. Hoo-Hoo-Ette Club 3

1'lie regular nreeting oi San Iirancisco Hoo Hoo-Ette Clrrb 3 (the seconcl'I-uesclay of any and every nronth) rvas hel<l at the Califonria hotcl. October 1.1, together rvith 11 meurbers cif S. F. I'Ioo-Hoo Club 9. heacled bv newly-elcctetl Presirlent John Itrime of Lumber Sales Companl'. Besides an interes[ing program presentecl by Nliss l',rnlir,y '\rrgel of Ar.rgel & Adanrs, lau'1 crs, the group also joirrecl in a short celebration honoring Rarbara F-itz\\'ater, lloo-Hoo-litte Club 3 president, who relinquished her gavel because she was moving east. Namecl to srrcceecl llarbara was TrvinCity Lrrmber Cornpany's Rae f)olsen, of San Iiafael.

Hoo-Hoo-Ette Clrrb 3 has cl'rosen the California hotel, Taylor and O'Farrell Sts., San Francisco, as its pernranent meeting place. The nreetings are scheclulecl to start with cocktails at 5:29 p.m., dinner to follou' at 6:39 p.rn. Lumbergals interested in more details or transportation to and from the meetings are reqtlested to get in touch witl'r Winnifrerl tr'ferrtzer (James L. Hall Co.), SU. l-7520, or -Jrrlia N{c- Arthrrr (Dant & \Ararnock, Inc.), I)Avenport 3-000.+.

(TelI them Uou sau it in The California Lumber Merchant)

TWX: ARC43

Phone: VAndyke 2-2417

Direcl: VAndyke 2-2202