FRED C. HIITMES LUMBER C(IMPAI{Y

Fred HOLIIES / Corl FORCE

P. O. Box 987

Fort Brcgg, Calif.

TWX: Fort Brcgg 49

Phone: YGlrktown 4-37OO

Redwood Associotion Steps up Promotion of Product From Architects to Retqilers

In a steppccl-up promotior.r of Calif ornia recl n.oocl throughout thc Uniterl Statcs, members of the California Redlvoocl Association are making field calls on architects and speciliers, holding meetings for builders :rncl lnnrber salesmen, and attending meetings of lumbcrnten ancl retailers cluring the month of Nor.ember.

X{ajor emphasis of the Promotion division u'ill be 1ielcl calls on architects in tl-re Chicago area. and a n.reeting for the Greater Cincinnati Home Builders .\ssociation or-r N,,vember 21 Phll Leu'is an<l Tack llehrer-rs of tl're division .w'i11 conciuct tl.ris n'ork. On his ivay t,, a meeting of the Eastern Ach'isory committee in Chicago, Novenrber 8, Os.en T.

Stebbins, head of the I)romotion division, spent tu,o days at the National Retail I-umber Dealcrs Associlrtion convention in I:'hilaclelphia. Stcbbins .,vill assist in the Chicago ficld n'ork and u'ill make other calls on architects.

Philip T. Farnsn'orth, cxecutir.e vice-prcsident of CRA, ar-rd Seln'y'n J. Sharp, secretlrry-treasurer of CRA. attenclecl the annual meeting of the N:rtional Lumbcr Nlanuflrcturers Association in \\rashington, I).C.. November 11. NIr. Sharp u.ill also attend the meetings o{ the Amcrican I-umbcr Stanclards Corrrmittee in Washingtorr and Xlr. Farnsu-orth n'ill attend the meetirrg of thc CliA l:astern Aclr.isory committee meetinS; in Chicago.

On November 11, in San ll'rarrcisco, the CIiA sponsorecl tours of its offlces anrl member-mill sales ofticcs ior lumber retailers attending the mcctings of the Lumbcr N{erchants r\ssociation of Northern California.

(Tell thcm you sazu it in The California Lwmber Merchant)

Coliforniq's Wholesqle Furnilure Industry Does $gSO Million Annuolly

California's furnitnre manufacturing industry does a $35O million annual u'hulesale business, u'ith $30O million of it in I-os Angeles county alone, President Henry Brandler t.,f the Furniture N{anufacturers Assn. of California told the ninth annual convention at the Arnbassador hotel earlv this month. Brandler. rvhose Los Angeles fiim manufactures u,ood furniture, said nerv machines developed by \\'estern firms lrave strurred furniture tt-ran,ifacturing as a major Californiu industrl', employing 113,000 persons in L. A. County. About 700 furniture manufacturers attended tl're conYCnt1()n.

$gO Million Downtown Jobs

ENGElftTAilil SPRUCE

Doug1as Ftr

REDWOOD clnd PIilE

Horqce Wolfe

Slerling Wolfe l68O North Vine Sr.

HOffywood 4-7558

Los Angeles 28, Colif. TWX: tAl I62

Neu' building lrlans announced for dorvntorvn Los Angeles totaled $30,600,000 last month. The Associatecl Building Nfanagers, the Building Orvners and Managers Assn., and the Dorvntciu'n Business Nlen's Assn. compiled the list n'hich includes a ,lo-story office skvscraper at 3rd and Beaudry at $23,8@,000 to be knorvn as the Freeu,ay Center 131dg., and the l]ou.es I3uilding at Olympic ancl Flou'er streets u'hich u,as started Nov. 1 at a $825,0@ cost. Other plans inclucle a $2,500,000 improvement program at the lliltmore hotel, a 3-story garage on Hill street betu'een Temple street and the Freeu'a1', and improvements at three dorvntou'n dePartment stores and several restarlran ts.

Ycrrd Lends lift Truck

Esconclido. Calif.-The Pine Tree I-umber Co. last month loaned tl.re yarcl's lift truck to the rveekly newspaper here to_ltelp-unload anrl move new press equipment. The lift l'as operated by E,dn'in Dahl

Chorlie Peirce in New Job

Charles A. I)eirce, for n'rany vears rvith I-umber Serr-ice Co., llurbank, has joined N'IcCormick & Co., Los Angeles, in the inr-estment field.

Fifty Community Chest adult services corlnsel ancl help troubled people. Another way you get the most-your community gets the most -through gi,,,ing to the Community Cl-rest.

No Order Too Smqll

Wooden Pollet Industry Orgonizing

Several meetings of r,vood pallet manufacturers in Los Angeles and San F'rancisco during recent months is culminating u'ith a two-day convention in the San Francisco Bay area, November 18 and 19, for the ratification of Constitution and By-larvs for the Pacific Coast Wooden Pallet Manufacturers Association. Nfeetings to date have been attended by manufacturers serving all the Pacific Coast states, u'ith reservations now indicating that the November convention will include almost all manufacturers f rom Seattle to the southern border.

Featured speaker for the meeting will be William H. Sardo, Jr., executive vice-president of the National Wooden Pallet Manufacturers Association, who will arrive the day before the conr.ention from his Washington, D. C., office. Members of other associations tvill also be in attendance.

Temporary Chairman Robert P. Baugh of Los Angeles

states: "The Pacific Coast manufacturers now represent an industry in which the buying public has a large stake thru materials-handling developments. To further the improvements of its products and the service it performs, the pallet manufacturers are pledging their combined resottrces to this end."

Arrangements for the November meeting at the Villa Hotel, San Mateo, have been by Temporary Secretary Charles L. Larson, Larson Ladder Co., Santa Clara. The Constitution and By-larvs Committee that rvill be making its presentation at this meeting consists of Cal Dorr, D. .& NI. Moulding, Inc., Portland, Oregon; Gordon Dennis, Bulldog Pallet Co., Nervark, California, a1d George Canli-s, Long Beach Pallet Sales & Equipment Co., Long Beach, California.

(Tetl them. you .tdw it in The Cali'fornia Lttn'ber Merchant)

Advertising

The codfish lays a million eggs, The helpful hen lays one, But the codfish does not cackle To inform us what she's done; And so we scorn the codfish coy, But the helpful hen we prize, Which indicates to thoughtful men That it pays to advertise.

Whor Wos lt?

The orderly officer was inspecting rations. "Any complaints?" he asked.

"Please taste this soup," said a private.

"It's very good soup," said the orderly.

"Yes, sir; but the corporal says it's tea, the cook says it's doffee, and I just found a scrubbing brush at the bottom of it."

To apologize.

To begin over.

ll's Hqrd Sometimes

To take advice.

To admit error.

To face a sneer.

To be charitable.

To avoid mistakes.

To keep on trying.

To keep out of a rut.

To obey conscience.

To profit by mistakes.

To forgive and forget.

To think, then act,

To shoulder deserved blame.

To dispute underhandedness.

To make the best of a little.

To subdue an unruly temper.

To recognize the silver lining.

To accept just rebuke gracefully.

To smile in adversity.

To value character above reputation.

To discriminate between sham and reality. BUT IT ALWAYS PAYS.

Lying

"If you catch one of your children lying, don't grab a club and run at him like an ogre. Be honest with him. Tell him the truth. Tell him you've told hundreds of them yourself. Tell him that between truth and lying, truth is the best policy. Tell him you know-you've tried both."-Ingersoll.

Ain't lt so?

We've read long lists of savage beasts, By hunters wise compiled, But all of thera are tame compared With deuces when they're wild.

A Theme for Victory

(Quoted by Coach "Bud" Wilkinson, University of Oklahoma, on a recent TV program in celebration of the centennial anniversary of Theodgre Roosevelt.)

It is not the critic who counts, not the man who points out where the strong man stumbled, nor where the doer of deeds could have done them better.

The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who tries and comes short again and again; who knows the great enthusiasrn, the great devotion, and spends himself in a worthy cause, who in the end, at best, knows the triumph of high achievement; and at the worst, if he fails, at least fails wh'ile daring greatly. so that his place shall never be with those cold and timid souls who know neither victory nor defeat.

-Theodore Roosevelt

An l{onest ftlqn

He walked into the fish market with his fishing stufi over his arm.

"Just stand there,u he told the fish dealer, "and throw me five of those biggest trout."

"Throw them to you?" asked the surprised dealer.

"Sure," said the luckless fisherman. "Throw them and I'll catch them. I may be a lousy fisherman, but I won't lie.,'

Not Thot

Oh, call me up for ridicule, And fill my soul with shame, Reproach, abuse and obloquy, But don't misspell my name.

Inheritonce

Germanicus was a great Roman general, a splendid character, a broad-minded, good-hearted gentleman.

His wife was a gentlewoman in every sense of the word, a fitting mate for a remarkably fine man.

They had two children, Caligula and Aggripina.

Caligula became emperor of Rome. He was the worst Rome ever had, a beast, a degenerate criminal.

Aggripina, the daughter, became a monster in her own right, and she gave birth to a monster-Nero.

Students of family trees have written much about this strange inheritance.

Hod to Be Coreful

"What's yourn?"

"Coffee and rolls, please." '

One of those iron-heavy mugs of coffee was pushed over the counter to him. The fastidious person seemed dazed.

"Where's the saucer?" he asked.

"We don't use no saucers here," said the waitress haughtily. "If we did some low brow'd come pilin'. irr here and drink out of his saucer, and we'd lose a lot of our swellest trade."