Housing Hlstory ftlode of Son Froncisco With Center's First West Goost tlorketing Gonference

Marking a first step toward uniting the various business forces tha-t make up^the home-buildfng industry, the National Housing Center, in collaboration with House and Home Magazlne, conducted an epoch-making conference ht the Faiimont hotel in San Francisco on September 12 which has gone into the records as homebuilding's First Annual Extiiutive Marketing Conference.

A more d,etailed re?ort on lhe proceedings at the Fi.rst Annual Erecutiae Marketing Conference may be obtained upon u'ritt e n r e que st.-E d'.

Sponsorship of this gathering of top executives in the building materials and equipment manufacturing field and leading homebuilders was in keeping with the National Housing Center's role as a unifying force in the industry. The fact that the con{erence took place on the West Coast, far removed from the Center's physical facilities, served to emphasize the national character of this function.

General chairman of the one-day meeting was Richard 'G. Hughes, Texas and Oklahoma builder, who partlcipated in thiJ conference as chairman of the National Housing Center's board of trustees. In addition to his overall directiori of the conference, Ilughes was moderator of the afternoon session which had as its topic, "Essentials of a Strong