for the BEST in IOUVER DOORS and SHUTTERS itts

Manufacturer of QUALITY

Louver Doors, Shutters and Insetts in Various Species of Imported and-Domestic HARDW-OODS and SOFTWOODS

,to"it"btell-st"ttdardand

Special SizesStyles for Every Purpose

Distributed tttto"g-Ut. gutar channels only to Retail Dealers

Housing Market in an Expanding Economy."

This .general subject was broken down into six major categorles:

Economics of Homebuilding, Relationship between Government and Industry, New and Improved Products, Architecture and Design, Solutions to Community RoadBlocks, and Financing New Houses and Trade-Ins.

Commentators on these facets of the industry included Albert M. Cole, Administrbtor, Housing and Home Finance Agency; Norman P. Mason, Commissioner, Federal Housing Administration; D. C. Sutherland, Bank of America; Alan E. Brockbank, past president of NAHB; Thomas P. Coogan, president, Housing Securities, Inc.; Edward H. Fickett, secretary, American Institute of Architects; George Cline Smith, economist, F. W. Dodge Corp.; Andrew S. Place, president, Place and Co., Inc.; Richard D. Hudson, chairman, NAHB Research Institute; and Perry I. Prentice, editor and publisher, House and Home Magazine. There was also animated floor discussion bv builder and manufacturer participants.

Goodyear on Advertising

Geo. S. Goodyear, NAHB president, called for more cooperative merchandising and advertising among builders and building-products manufacturers in selling homes. Mr. Goodyear pointed out at San Francisco that builders and manufacturers have generated a 130billion dollar market, but for the most part have done it independently of each other. He called for closer tie-ins in promoting home ownership and sales. He noted that each have a critical. common stake in each other's businesses.

The morning session, presided over by Perry I. Prentice, editor and publisher of House and Home Magazine, was devoted to the question: "fs Homebuilding Being Out-Sold?"

Commentators included David D. Bohannon, past president, NAHB; Frank W. Cortright, director of builders research, Youngstown Kitchens, and past executive vicepresident, NAHB; Donald D. Couch, vice-president of marketing, American-Standard; Stuart Davis, president, First Savings and Loan Association, Oakland, Calif.; Stephen J. Hall, administrative vice-president, Simpson Timber Company; John W. Norris, president, Lennox Industries, Inc. ; Charles K. Rieger, vice-president, General Electric Company; Clarence A. Thompson, chairman, Lumber Dealers Research Council.

Some of the principal points made in the summation of the conference by Thomas P. Coogan, Housing Center trustee, were: o The necessity of keeping up-to-date at all times on the economics of housing so that builders, manufacturers, and government can plan together correctly. o Maintaining proper relationship between the industry and the 22 agencies of government that can strongly influence the housing business. o The manufacture of materials that are designed for the new house as well as the existing house. e Get coordinated dimensional standards in new materials. o Get a form of automation in home building, better tools and equipment, streamlined to reduce l.rousing costs. o Work out a closer architectural-builder relationship; and design houses to meet continually changing demands, desires, and needs on a basis that is challenging to the buyer but practical, reasonable, and economic. o Use as much advertising as possible, urging people to buy neu. l-romes. o Find rvays and means of financing and using better merchandising and selling procedures and methods. o Find a system of linancing the Trade-In House on a basis that is practical and will not use up all the equity. o Tax, fiscal and monetary policies should be studied and changed so that there u'iil not be discriminating practices favoring certain types of industries and penalizing otners.

. FNXIA is an essential to a good housing market and it shouid lte amended and exDanded so that it can be used to stabilize the housing market in periods of financial crises such as lvas faced in 1953 and presently.

Among these and many other points raised at the National Housing Center's first annual executive marketing conference, one area of agreement stood out, Chairman llughes' statement: "Both builders and manufacturers must now recognize tbey are inter-dependent parts of a single ir-rdustry and must pool their resources of knorv-horv ancl energy if they are not to be out-sold by other sections of the economy bidding for the consumer dollar."

Pqcific Grove Plons lmprovemenfs

Pacific Grove, Calif.-Voters early next year will vote on a $625,00O civic center development. construction of a $150,000 addition to the municipal golf course, a $50,000 expansion of a city restaurant and construction of an $80,000 city yard.

Western Door & Sosh Appoinfed Rylock Sliding Sosh Distribulor

The all-r-rerv, finely engineered Rylock Alunrinum Sliding Sash has been added to the broad line of lumber dealer items distributed by \\restern Door & Sash Co., according to Salcsmanager Hollis Jones. Jones, in annorrncing the nerv procluct, stated that he believed the nerv Rylock sliding sasl-r to be the finest engineered slicling sash on the market. In addition, Jones further stated, it is the first time that a top-line manufacturer has embarked 111)on an exclusive dealer distribution program.

Ilylock Company, Ltcl., has der.otecl better than a year to the design and engineering of the nen' sash. Before publicly presenting the all-aluminum slicling sash, it u'as submitted to rigorous testing by independent testing laboratories. The ltylock sash meets or exceeds all specifications as set forth by the Aluminum Windorv Manufacturers Association.

"It's no less than amazing that a high-quality product such as the Rylock Sliding Sash can be offered in a competitive price field," Jones stated. "Rylock, which, has been noted for years for its fine quality of manufacturing, in developing this sash has answered the requirements of the industry for years to come."

The Rylock Sliding Sasl-r l ill be delivercd to building material dealers on11', complete and ready for installation. The unit is glazed and u'eatherstripped and cornes complete rvith a factory installed vinyl-coated aluminnm screen. The package is complete rvith no lciose parts of any kind. Features of revolutior-rary interest include concealed drainage in the sill and the reversil>ility of the slide of the sash.

"I-umber dealers rvill remember Western l)oor & Sash Co. as a pioneer in frrrnishing a pre-glazed aluminum casement for dealers on11'," Jones stated. "No$', u'ith the Rylock Sliding Sash, 'uve are first t,ith the finest."

(TeIl them, you sazu it in The California Lumber Merchant)