GRESGE]IT BAY II(l(lRS

Participation costs are either $25 or $50, depending on the tytrle of business. Further information and membership applications can be obtained from the Council, 2 East 54th Street, New York 22, N. Y.

3. Unprecedented backing from the consumer magazine field, including the assured distribution of some 15 million copies of the official entry form for the contest, as well as substantial merchandising and promotion efforts on behalf of contractors and dealers.

4. A "saturation" promotion through newspapers in the spring with a complete special section, national advertising by HIC and related advertising by participants.

5. A wide variety of promotion materials for local members, specially designed for each major segment of the industry to help each convert the impact of the contests and other program elements into actual sales.

Moore also revealed details of the Council's far-reaching public relations plans, a research program to determine the sizq of the present market and the potential for the various types of products, and the plans for organizing the industry at all levels to assuie a thoroughly coordinated program.

Twenty of the directors were named to the Executive committee. They included Phil Creden, Edward Hines Lumber Company, Chicago; Paul B. Shoemaker, vicepresident, Masonite Corporation; Ivan Foley, Mestayer Lumber Company, New Orleans, La.; Melvin H. Baker, chairman of the board, National Gypsum Company; H. R. Northup, National Retail Lumber Dealers Association; Andrew J. Watt, vice-president, United States Gypsum Company; Richard Lowell, dir. of advertising & sales pro- motion, United States Plywood Corp., and T. L. O'Gara, vice-president, Weyerhaeuser Sales Company.

Other industry leaders who have accepted Board membership include Richard Gray, president,- Building & Construction Trades Dept., AFL-CIO; Charles H. IJnderwood, vice-president, T. J. Bettes Company, Houston, Texas; Daniel E. Ford, Detroit Lumbermens Association: M. F. Moyer, Eugene Planing Mill, Eugene, Oregon; William H. Hunt, vice-president, Georgia-Pacific Corporation ; Richard G. Breeden, Insulating Siding Association; Harold R. Berlin, vice-president, Johns-Manville Corporation; Charles Stewart, National Association of Real Estate Boards; S. M. Van Kirk, National Building Material Distributors Association; David E. Winnick, National Combination Storm Window & Door Institute, Inc.; Mortimer B. Doyle, National Lumber Manufacturers Association; Gen.- Joseph Battley, National Paint, Varnish & Lacquer Association, and Dee Belveal, Retail Paint & Wallpaper Distributors of America, Inc.

Herb Crawford Nqmed Monoger Of Edo Yord in Sqn Corlos

Herb Crawford, well-known Northern California retail lumberman, has been appointed manager of Edo Lumber Company, Old County Road, San Carlos, announces Owner Ed Omerik. Crawford will have full charge of Edo's San Carlos retail yard operation.

Until the recent dissolution of Hillsdale Builders Supply Co. in San Mateo, Crawford had headed that organiza1loi since he became manager during 1954. Prior to that time, he had, been many years with the old S. P. Milling Company at Santa Barbara.

Orange.-Plans were at the Villa Park school approved for additional buildings at $170.000 cost.

Association mills manufacture redwood of superior quality the following mills produce and ship "CRA Gertified DRY" redwood

ARCATA REDWOOD COMPAXY

P. O. Box 218, Arcata, California

HAMTOXD.CAIIFORIIIA R:DWOOD CO. 417 Montgomery St., San Francisco 6, California

HOlMIs EUREI(A IUNIER COTPAI'Y Redwood Sales Company, Eastern Distributor 1430 Russ Building, San Francisco 4, California

'HE PACIFIC IUNBIR COMPATY 100 Bush Street, San Francisco 4, California

THE PACI;IC COAST CONPAXY

P. O. Box 611, Willits, California

SITPSOX REDWOOD COMPAXY 3100 Russ Building, San Francisco 4, California

UIIIOil lUNBER COTPAIIY 620 Market Street, San Francisco 4, Calitornia wrtltts RrDwooD PRoDucls comPAIY

Hobbs-Wall Lumber Company, Sales Agent 2030 Union Street, San Francisco 23, California

CALIF(IRNIA REDW(|(lD ASSOCIATI(|il 576 Sacramanto Stroct . San Ftanclsco 11, Callfornla

tlews Sdefs , ,.

An industrial area lease was voted to John Hancock Mfg. Co., makers of redwood furniture in National City, Calif., which plans expansion of three acres near its present site and adjacent to the National Lumber Co. on Tidelands avenue. John Hancock, head of the firm, said that for the present the land will be used for drying lumber and added that one of the biggest bottlenecks of his operation, which employs 150 men, is need for space for the six-months drylng'season.

Formica Corp. has added a district sales office in San Diego, Calif., formerly connected 'ivith the Los Angeles office, and named Bob Hockaday district sales manager covering San Diego proper, Imperial county and Arizona.

S. A. Dansyear of Miami, Fla., was elected president of the National Assn. of Home Builders executive of6cers' council at the eighth annual conference in San Mateo, Calif. Richard E. Doyle, San Francisco, was elected first vicepresident.

Donald H. Fisher of San Leandro, Calif., was appointed northern California representative for Olympic Stained l'roducts Co., Seattle.

Clara Lundemo has been promoted to administrative assistant in sales for Pack River Tree Farm Products, announces General Salesmanager W. F. Stewart. Mrs. Lundemo helped Stewart open the Sopkane office when the firm rvas founded in May 1949 and has totaled 20 years' experience in lumber.

Klamath Falls, Ors.-Military officials have completed final purchase of land for family housing units at the jet interceptor base here. Of the 290 housing units authorized, 2N wlll consist of duplexes and single units.

The American Institute of Timber Construction, Washington, D.C., is boosting the wattage of its voice for stronger advocacy of rvood construction by establishing a special information deoartment at its headouarters. Edwin R. Butler has been named director of the'department.

Charles R. Malmister, formerly with Fir-Tex and Colotrim Companies in California, has been named western clivisional salesmanager of the Michael Flynn Mfg. Co., Extrusion division, for the Philadelphia concern.

George Kovac, owner of the Ebbets Pass Lumber Co., Arnold, Calif., and his son Robert recently appeared on the TV program, "People, Places and Things," to discuss "Honeycomb Cedar."

William J. McCudden has been appointed manager of lumber research and products development of the Diamond Match Company's rvestern lumber operations at Chico, Calif. He r,vas previously with the Weyerhaeuser companies as consulting engineer.

Douglas C. Hill, formerly of Columbus, Mississippi, has been appointed assistant to the sales manager of Insular Lumber Sales Corporation.

Lester Hehn of Costa Mesa was re-elected president of the Orange County chapter of the Southern California Assn. of Cabinet Manufacturers for 1957-58.

Nagel Lumber & Timber Co., Winslow, Ariz., and Local 2772, Lumber & Sawmill Workers lJnion, Flagstaff, resumed talks after a strike of several days last month. Officials of the Ner'v Mexico Timber Co. at Bernalillo rvere struck by 75-100 employes in nerv union contract negotiations and agreed to abide by r,vhatever settlement was made by Southwest Lumber Mills of McNary, Ariz., in Phoenix negotiations. Southwest Lumber Mills workers were out overnight in the dispute.

An all-time record in timber sales was set Sept. 9 when 352 oral bids were made in t hours, 17 minutes for a timber stand in the Ly.rch Dam sale unit of the Cosumnes Working Circle. Winton Lumber Company of Martell and Diamond Springs, Calif., submitted the final and high bid of $276,686 on ihe 14.300,000 feet of timber subject to oral bid-