Greoler Volume ond

gratification at the arrangements rvhich had been made for the convention.

\\r. C. Barrier rvas appointed chief inspector by the secrctary-managcr and r.vas confirmed in this appointment by Roarcl action.

Chairman l3oyd Aclams of the Inspection Rules committee l)resented his report ancl recommendations as to rules changes. The ones on Sound \\rormy ancl West Coast Har<lu'oods u'ere adopted. but the ()ne concerning a rule for rough lumber for har<lrvood paneling failcd to carry by the recluired trvo-thirds maj oritr..

On the final clay of the convcntior-r, Charles E. Sell, director of the Inspection Training School, gave a report on thc J)rogress of the ctlrrent class and encouraged the members to take it upon themselves to sponsor enough men so that each class n-oulcl have u full complement.

l'resirlent Tom Hanlon \vas nnanimously re-elected for the conrir-rg year, as u'ere !'ice-Presidents Franklin T. Griflirr of Cl.riciigo. l3ernard llock of N{ontreal, ancl Mark Torvnser-rd of Stuttgart, Ark. Nen' directors elected for a threevear term irrclucle I'. ll. Kahn, Forsvth Hardrvood Co., San ;l]fitncrsc(). L:rllI.

Several other h:rrdu'ciod groups took the opportunity of holtling meetings drrring the conr.ention, chief anlong u,hich l.as th:rt of the National \\'holesale Distributing Yard Associ:rtion. '\t its zrnnual bzrnquet, NHLA Director Georgc l)a"ttersorr of T)etroit, N{icli., rvas electecl presiclent for the conrirrg year. llobert Sullivan of San I)iego u,as electcd first r,ice-presiclent. Former NHI-A Director l)allas Donnrtn uf Selrttle, \\-rLsh. l lLs the orrtgoing presiclent.

l-. L. Shertzer of Montgomery, Ala., prcsided at a lunchcon-r.neeting of the National I-unrber Ex1>orters Association ancl rel)orted a llrore optimistic note alxong mctnlters of that <rrganiz'.rticttr. IJc predictcd a bigger export hardrvood trade rvith Rritain ancl other overseas markets.

The ofllcers ancl directors of the Hardu,oods Exhil;it held rL meeting at rvhich llrrrdett Green, 'rr,ho has lteen largely responsible fr-rr the organization of the Exhibit as rvell as its m;rintenancc. :rddressed the convention and told rif the splenclid s'ork rvl-rich is being clone of :r promotion:rl natttre to tl're public lrt large. Mr. Green has uunottncecl his retirelncnt irs secret:rry oi the Fine Hardn'oods Association, effcctir-e around tl're Iirst of the ycar. lle u'as highly colnplimcntecl by many for his efforts in behalf of the industry or.cr the vears anrl his continued help n'ill be sorely missed.

Social Affairs Fully Enjoyed

Ncarly 300 ladies enjciyecl the entertaintnent arrd lunchcon held in the Bal Tabarin room of the Hotel Sherman. 'I'he Gr:rnd Banquet u'as the high spot of the social calendar. All u,ere highly complimentary of the sumptuorts banc;uet anrl of the seven zrcts of sparkling vaudevillc rvl-rich made up the entertainment oi the cvening. The Directors' Dinner, held on the evening preceding the opening of the convention, rvas :rttentlcd by the clirectrirs and their rvives. To appropria,telv mark the (rOth Annivers:rry, past presidents rvere lLn':rrrlcd lapel buttorls as:I token of esteem in n'hich they lLre hclcl by the menrbership.

Orre and all pronottncecl the (r0th Convetttion oue of tltc lrest th:rt corrld be rcmemberecl in recent years. The {ull report s'ill be tnade in tl.re Yelrr Book, rvhich is nos' in the harrds of the printer, and thcise u'ho attenclecl as r,r'cll as those u'ho t'cre rtnable to be present are certain to fincl great interest ar.rd er-rjoyment in reading the proceeding.s :urd speeches given as rt'ell as vielving the pictures lvhich it n'il1 ctintain.

Bickells Srorting R.eroil Yord

Ilerb an<l Harold Bickell, longtime San Francisco Peninsula retail lttmbermen, are estaltlishing their otvn retail Iumberyarcl on San Antonio Road in Nfountain Vieu', Claiif., to be knou'n as P,ickell lJros. Luurber & Supply Co. Nfore details are exDecterl to be available for the next isstte.

Poneling volume increosed more lhon 6o00/o at Fort Wayne Builders Supply Company, Ft. Wayne, Ind., in the 8 months following the installation of the Weldwood Panel Parade. Here. sa-lesman A. C. (Red) Melchoir lets the beauty of the wood panels sell themselves. 'The dis- play frees the salesman from fumbling with small samples ind relying on words," says get erul -ittager lohn SueLer. Play rrees rror and general manager John "Now the customer can reallv see what he's buv "Now really buying we can sell people something-they want instead 6f tiLi"g on a cost basis," Mr. Suelzei saici.

How to step up profits despite fewer new home starts

At a time when home-building starts had fallen ofi in its area, Builders Supply Company found a way to stimulate sales and increase volume to both new construction and home improvement customers. Heret how:

They installed a Weldwood Deparhnent, including the new Panel Parade display, in their sales ofice. Not only did paneling sales develop a steadily increasing volume, but sales in accessories such as trim, lumber,

Weldwood'

FOR WOOD PANEIING, HARDBOARD, ADHESIVES, WOOD FINISHES hardware, and contact cement increased as well. Ask your Weldwood representative how lou @n put a profft-building Weldwood Panel Parade on your sales force. Or send the coupon for full information.

Sqn Gobriel Volley Lumber Co. Buys E, K. Wood's Temple City Yord in Gompony Exponsion

The San'Gabriel Vallev Lumber Co.. San Gabriel. Calif.. of which Leland Muller is president and manager, continues its current expansion program with the purchase of the E. K. Wood Lugrber Company yard at Temple City, Calif., where the San Gabriel Vallev firm alreadv has a linevard managed by A, B. (Bailey) Muller. The dtial for the old E. K. Wood yard was to be finalized earlier this month. Baitey Muller, who will supervise the two Temple City yards, which "touch" each other on adjoining lots, told The CALIFORNIA LUMBER MERCHANT last week that the E. K. Wood yard will be operated as it stands for the time being. It was remodeled a few years ago and is in fine shape. E. K. Wood Lumber Co. had operated its Temple City yard since the 30s, and San Gabriel Valley Lumber Co. has been "next door" since 1933. Dealer Muller added that two of the former E. K. Wood employes will be retained in the operation of the consolidating yards.

In addition to the Darent vard in San Gabriel and the now two sites in Temple- City, fhe San Gabriel Valley Lumber Co. also operates another successful yard in Arcadia, of which W. H. Marmion is manager. And now being built by the company is a brand new lumberyard at Irvingdale, a

Buenq Pqrk Record Permits

Buena Park, Calif.-A new record was set for single- family dwelling permits here October 25 when the City Building Dept. issued 109 valued at $2,250,288 to Bellehurst Homes for dwellings to be erected in the new Emery Ranch development northwest of the city.

new Southern California communitv "across the street" from Azusa. This yard, which is dud for early completion, will be under the supervision of Arcadia's Marmion for the company.

In connection with the sale of its Temple City site and the closing of the pioneer E. K. Wood Lumber Co. (CLM, ll/l/57), it is understood that E. K. Wood has also recently sold the property on which its former Sierra Madre, Calif., yard stood until its closing last year but details were not available.

TPt Offers Unusuol Distributor Deol on Polco Wool Insulofion

Unusual in the home insulation material business is the exclusive territory distributorship of Palco Wool Insulation offered by The Pacific Lumber Company to lumber and building material dealers as well as to insulation contractors.

"Material dealers have found various ways to employ this franchise profitably," states Ray P. Klass, Pacific's Insulation Division sales manager. Some operate an insulation contracting business as a separate division within their own organization. Others underwrite independent insulation contractors using their materials, frequently in conjunction with the dealer's own promotion and financing of complete building or remodeling activities, according to Klass.

Palco Wool is a redwood bark fiber listed and labeled by Underwriters' Laboratories, fnc. It has long been used extensively for home insulation as well as more critical refrigeration and commercial applications.

Details of the exclusive franchise plan are available by writing to The Pacific Lumber Company, 100 Bush Street, San Francisco 4, California.

(Tell them you saw it in The California Lumber Merchant)

YOU'LL literslly pop their eyes out when you show your customers Forest Sqndolwood hordboord. This plotinum beouty combines o smooth, hord pre-finish with the durobility ond woter resislonce of temper-treoted hordboord. And the plotinum color is permonent. boked in! Forest Sondolwood is pre-finished ot hqlf the pre-finished cost. lt is highly weor ond scrotch resistont.

Forest Ssndolwood resists oil, greose ond weother, yel is priced comoetitive io ordinory "oldf.oriion"d'j tempered hordboord. Your customers cdn use "ss is". lf point is required, one coot coYers with reol depth of color.

As a deoler for Sondolwood you get full mork-uf on every sole, lf you do not slock Forest Scndolwood coll your locol iobber or write directly to Foiest Fiber Producis Co. '

NC' PAITTIT N ECESSARY forest Sandalwood availab/e in:

Tongue ond Groove

Rondom Plonk Punched

Foroll

)ldlng

P<rnels

:Stick-To- ltiveness in Selling

,r The successful salesrrian is not necessarily the brainiest, &e best looking, or the best dressed. He is the enthusiastic, :..smiling, patient, persistent persorrality who knows all about what he is selling, and believes in it, and who is overloaded ;i: with that irreplaceable thing called stick-to-itiveness. .,': It has been said by sales enthusiasts that the salesman is ,',the distributor and tollector both of worthwhile ideas and l,'the latest belly laughs. He serves to bring the people on , urhom he calls into comrnon brotherhood. The modern merchant has learned the truthlessness of the statement that i.f'everything iomes to him who waits," so he sends salesmen out to gather the harvest. And the salesmen not only sell goods but they bring the people of their territory into a iit'"''closer f ellowship.

Will. Carlton wrote a famous poem about the man who

L.A. City ond Gounty Building Shows Subsfqnriol Goins in Oct.

Both city and county construction in Los Angeles in October topped September by substantial amounts, . with the city's l0-months total running up a LO/o hike over 1956's same period. City figures for the month showed 5002 permits issued at a valuation of $41,758,091,.compared to September's' $39,475,272; the county's October permits were 3382 at $22,551,057 valuation, compared to September's $18,476,672. The city's l0-months total this year is now $446,0U,662, com' pared with W4,9%,253 in the same '56 span.

brought his son iqto the newspaper office and wanted the editor to make an editor out of his boy. And, accoiding to the poern, the editor asked the father:

"fs your son an unbound edition, Of Moses and Solomon both?

Can he compass his spirit with meekness, , And strangle a natural oath?

Can he courteously talk to an equal, And browbeat an ignorant dunce?

Can he keep things in apple-pie order, And do half-a-dozen at once?

Does he know how to spur up his virtue, And put a rein-check on his pride?

Can he carry a gentleman's manners, Within a rhinoceros hide?"

If he could, said the editor, he might make an editor. Or, to tell the truth about it, he might qualify for a good shles job.

Gorlsbod Deloys Grcrding Rule

An ordinance requiring grade stamping of lumber in Carlsbad has been postponed three months and will now take effect January 1 to allow dealers to dispose of present inventories of lumber, city councilmen announced last month. Robert Sutton, Sair Diego dealer and a former Carlsbad councilman, encouraged passage of the ordinance, which he said San Diego, Los Angeles and other cities adopted to protect builders.