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MASON SUPPLIES, Inc.
BUILD TNG l,lArERrALS WHOLE 5Al,E
WE I{ANDtE PRACTICALTY EVERY BRAND, INCTUDINO THIS PARIIAI LIST:
BEAVER BOAN,D
BEST BNOS. KEENES CEMENT
EESTWAIT PLASTERBOARD
FIRESTOP BESTWATI
KEYSTONE NETTIT.IG, NAITS
K.tATH
(Another section of The Stanford Study Will Appear in the Next Issue.)
Grey-Mcnnion Plywood Compony Awqrded New Distribuforship
John Godley of Wood Conversion Co., San Franciscc, announces the awarding of a Northern California distributorship, for Nu-Wood, Tuff-Wood and Balsam-Wool, to Grey-Mannion Plywood Co., San Francisco.
Ralph Mannion and Art Grey, of the Grey-Mannion firm, state that they now have complete warehouse stocks of the new materials and are able to service Northern California lumber dealers immediately with this additional line.
KENAAORE BOARD
RED.E.CRETE
SIERRA SIUCCO NETTING
TRINITY WHITE CEMENT
San Froncisco Hoo-Hoo Elects 'Bo' Shibley lrs President for 1954-55

Election day came early for the San Francisco Hoo-Hoo club when members met at Rickey's Stonetown C)ctober 26 for lunch and the annual elections. On hand were a good many past presidents of the Number 9 club, and they joined in with the rest of the attendance in giving Bob Bonner, outgoing president, a "well-done" for a progressive club year under his guidance.
Following the luncheon, "elections" took place and the gavel found itself in the firm grasp c-'f "Bo" Shibley, IJnion Lumber Con.rpany, as president of San Francisco Hoo-Hoo for the next year.
Complete results of the election are as follou,'s: President, Bovard Shibley; vice-president, Al Bell, Hobbs Wall Lumber Co.; vice-president, Hugh Pessner, \\'est Coast Timber Products Agency; secretary-treasurer, Max Cook, The California Lumber Merchant; sergeant-at-arms, Ed Dreessen, Progress Lumber Co. ; sergeant-at-arms, Bob Hood, Tarter, \\rebster & Johnson, Inc. ;
Directors-Jim Hall, Jr., James L. Hall Co.; Bill McCubbin, Raymer & McCubbin; Mike Coonan, Tarter, Webster & Johnson, Inc.; Jack Dollar, The Robert Dollar Co.; Jim llennesy, Hollow Tree Redu'ood Co.; Jack Kaefer, U. S. Plywood Corp.; Hac Collins, Trl'in-City Lumber Co.; Harry N{erlo, Rockport Redwood Co., and Fred Buckley, F. S. Buckley Door Co.
The next event for the San Francisco Hoo-Hoo Club will be a luncheon at Rickey's Stonestou'n November 23. President Shibley promises the best in the way of afterluncheon entertainment for the afiair.
Annuol Club 2 Christmos Porty December lO qt Ookmont
Snark Jerry Essley of Los Angeles FIoo-Hoo Club 2 announced at the November 10 meeting that plans for the big annual Christmas pzrrtl' have been completecl with the signing of four star acts of r'vel1 knou'n vaudeville groups, fresh o11 the Las Vegas night club circuit. These performers will entertain the Black Cats at Oakrnont Country Club, Glendale, u'ith a two-hour show u'hich n'ill be held immediately follorving the banquet and awarding of the golf prizes.
A record-breaking ;Lttenclance is expected at the Christmas party this 1'ear, due to the outstanding programs lvhich have been presented at the first meetings this year and the enthusiasm expressed by the membership
Pictures and story of the bang-up November l0 meeting of the club at Hacienda wiil be published in the next issue, the annual Christmas number. of THE CALIFORNIA LUNTBtrR MERCHANT.

Supreme Senior Hoo-Hoo George Clough Addresses Son Diego Club Meeting
A rousing good meeting of the San Diego Hoo-Hoo was held October 22 at the San Diego Club there. The highlight of the evening was an informal talk by George Clough of the Clough Lumber Co., Los Angeles, lvho rvas elected Supreme Senior Hoo-Hoo at the recent Houstorl annual. He reported firsthand on the convention and a subsequent meeting of the Supreme 9 in Nerv York Citv.
Following the hospitality hour, an excellent baked harn dinner was served and Snark Bob Baker called for each man to rise and introduce the man on his left' The HotlHoo Quartet gave one number and then N{r. Clough spokc.
It is becoming increasingly important that local HooHoo clubs have the best possible programs of activitv, Clough reported an International recommendation. He said that new fnternational President Dolcater believes all locals should send their presidents to the annual each fall. The snark's expenses probably can be stood by the local clubs, it r'vas believed ("Probably by a retailer," spoke up a retail dealer in the audience).
Clough said there are no\v 13,000 paid members of HooHoo International, and current assets are $50,000. He reported that Charlie LeMaster, Sacramento, became Secr of the House of Ancients at the convention. Clough also urged members to study the club's monthly bulletin, 'ivhich he reported it costs $18,000 a year to produce. He added that California has the largest Hoo-Hoo membership of any state.
A standing vote of applause was tendered George Clough for his sincere talk.
Lyle Seibert, who also attended the annual, was called on to add a ferv remarks and was thanked for his prolific correspondence from Houston. An unknown voice from the audience volunteered that Seibert sent a postcard a{ter every meal.

Snark Baker next praised immediate past Snark Herschell Larrick, Jr. for having sent the incoming officer to the annual. Baker then announced a list of future special events of the San Diego club. They are:
February 25, the first Concatenation ; April 15, the "49'er;" May 13, an open meeting and "Old Timers' Night;" June 10, a dance; July 17, the annual Fish Fry, a poptllar event of the past six years, and August 12, Concat and election.
The Quartet sang additional numbers and gave encores by popular demand. For one number, they called on Bill Cowling, general manag'er of the Dixie Lumber Co., t'l join them in song. The evening's entertainment concluded with the showing of a color film on free enterprise in business, produced by the DuPont Company.
HOO-HOO WHO'S WHO-Sncpped qt rhe lotesr 5on Diego meeting wqs the Hoo-Hoo Quortet, lefr, consisring of lyle Seiberr, Bill Woire, Bill Seeley, qll from rhe Dixie Lumber Co., snd John Nichol, Empire Lumber Co. (who roid it wqs q clored corporotion?). Photo ot right shows most of the new oficers fhis yeor: front row, lefi ro righi-Bill Seeley, Gurdon, Dixie lumber Co,; Jim Sullivon,, Arconopcr, Sullivqn Lumber Co,; Roy Batt, Custocotion, City lumber Co.; Bob Bcker, 5nork, Boker Hsrdwood lumber Co.. ond
Alsynite Nqmes Miller
A new sales representative to serve Southern California and Arizona has been appointed by the Alsynite Compan)' of America. Richard J. Miller has been named district representative for the area by W. D. O'Morrorv, sales manager for the firm. The company manufactures transIucent fiberglas building materials.
Fire Dqmqges Pcdulo Mill
Damage estimated at $15,000 was caused by a fire at the Padula N{i11, Longvale, Calif., late last month. It destroyed the green chain and burned stacks of lumber.
Oqklond Hoo-Hoo Glub Holds Big Spoils Night
"Sports Night" is the theme of a big evening meeting of Oakland Hoo-Hoo Club 39, Monday, November 15, at Fishermen's Pier in Oakland.
On hand for the entertainment following dinner will be Bill Laws, sports announcer and reporter for Oakland's radio station KLX, and Jackie Jensen, Boots Erb and "Toe" Cullom. The foregoing fellows need no introduction in the sports '\'orld, especially Northern California.
The excellent after-dinner program was the work of Ralph Hill, Hill Lumber Company, El Cerrito, and the sponsors of the cocktail hour .rvill be Western Dry Kiln, Oakland, and American Forest Products Corp., Newark.

Bill McCubbin, president of the Oakland club, statcs that the next Hoo-Hoo No. 39 event rvill be the children's Cl-rristmas Party, to be held at Fishermen's Pier the evening of December 20.
Redwood Empire Club Gcrins New Members In Goncqf
The Occidental hotel in Santa Rosa r,l'as the scene of battle October 8 when Redwood Empire Hoo-Hoo Club 65 brought eight new members into the fold via the usual hair-raising initiation ceremonies.
The Concat evening got underway with the "Hospitality Hour" starting at 6:D p.m.-to build the Kittens' fortitude for the ordeal ahead, of course-follorved by the Concat ceremonies, which started at 7 :30.
After the Concat, the large turnout of members and the Kittens (those that were conscious) all sat down to a steak dinner and began laying plans for a big Ladies Night program scheduled for November, and their annual Christmas party for the children at the Lytton Home, supported in part by the Redwood Empire Club.
PAINT R,OSY PICTUR,E OF LOS ANGELES COUNTY BUITDING
One of the most impressive reports of the Los Angeles region's progress in California history was disclosed recently by the research department of the Security-First National bank, of which Conrad C. Jamison, a vice-president, is manager. The survey showed that total building and construction in Los Angeles county seem headed for a new, all-time high in 1954 after building permits atid engineering construction during the first nine months totaled $942,407,000. The county's population is believed io have increased 190,000 in the past year.
Allor,ving for seasonal factors, the nine-months figure is equivalent to approximately $1,2'10,000,000 per year. The previous record, by a substantial margin, was the total of $1,226,872,00O established last year.
During 1954's first nine months, permits were issuc,l in Los Angeles county lor 64,415 family drvelling units --equivalent to Detween 84,000 and 85,000 per year. During the last nine years, permits were issued for 682,?1.1 family dwelling units in the county. By September, the real estate index had climbed back to the highest point since .fuly 1953. Present indications are that real estate loan recordings in the county will exceed $2,100,000,000 in 1954.
lil(lw AUAIIABLE I]I il(lnlilEnil GALIF(INilN I
The present home price level averages 16/o higher than April 1950, and about 166/o above the 1940 level. Home building costs in the area are now about 2l times '*'hat they were prior to Word War II. "Passage of the Housing Act of 1954, with its liberalized provision for financing both new and existing homes, has had a stimulating effect," the survey says, and also discloses remarkable progress in Or:ange county, part of the Los Angeles Metr';politan district.
Prize-Winning Booklet on Tl-l I
A prize-winning four-color booklet on the plywood industry's newest special siding product, Texture One-E,leven, complete t'ith eleven original design ideas by an architect, has been prepared by Douglas Fir Plyrvood Association. The booklet, which recently received a distinguished merit ar'vard for outstanding color illustration, features full-color drawings of Texture One-Eleven used both outside and in. Ink sketches by an architect serve as a springboard for interesting application ideas.
Wirh rhe completion of the newest ond most modern wollboord plont in the West, Blue Diqmond is in o position lo nqke prompt shipments of gypsum wollboord of lhe uniform high quolity which hqs chorqcterized Blue Diqmond producls for 39 yeors.
As a supplement to the large booklet designed for use in lumber dealer showrooms, a condensed "mailer" version is also available in full color. Space on both versions has been reserved for imprinting of a firm name. Single copies can be obtained 'ivithout charge. In quantity, cost of the large booklet is $5.00 per 100 and $1.50 per 100 for the "mailer" version from Douglas Fir Plywood Associai tion. Tacoma 2. Wash.

Plqstics in Building Conference
A conference on "Plastics In Building" was conducted by the Building Research Institute at the National Academy of Sciences in Washington, fnc., and the Building Research Advisory Board. The purpose of the conference was to bring together many of the nation's foremost architects, designers, engineers, builders and materials manufacturers in a series of technical sessions with top representatives of the chemical and plastics industries for a thorough examination of plastics and its place in the building industry.
Where c concrete of high quality is desired in 0m 0R Two DAys
USD
VICTOR IIIGII TARI.Y STRIIIGTH PORTI,AIII' GDIIIDIIT TYPE TTl
TTIIS PNODUCT
Reduces constrnrction costs by lcster working schedules crrd guicker re-use oI lorms. Allows mcrrked smrings to the conczete products mcrnulcrcturer by reducing curing time, curing spcce, crnd inventories, Pcrticulcrly cdvcntcgeous in pouring tlcrffi6 intersections, repcirs in opercting lcctories cnrd stores, mcchinery loundcrtions, tururel linings, AND
AI,I, OTHDN COilSTRUCTIOII AGTIVnI WHIRE PORTI.IilD CEMET{T IS USDT) AIID TIIID IS OD PARAMOUIIT TMPORTAIICD
I|THOLESALE REDI|TOOD DISTRIBUTORS
Hobbs
