H- Yu* I',*MATI'N o

All inquiries reqardinq NE\f PRODUCTS, New Liter' ature 6r booklits and other items mentioned in this section should be addressed to THE CALIFORNIA LUMBER MERCHANT, Room 508, 108 rWest 6th St', Los Anqeles 14. Your inquiries will be promptly for' wardedlv us to the manufacturer or distributor, who will then -answer your inquiries direct.

Puttytess Windows Mqintoin Tighr Fif

Oontey Brothers announced the addition of an improved no-putty type windorn' to their standard line of basement and utility windows. These new rvindows are the first in the field to include a new type clip centered at the bottom of each pane which assures positive seal at the one point where leakage is most likely to begin. A tight joint is maintained between the glass and the sash member bv means of a felt gasketing' In installation, five clips with projecting lugs engage the inclined slots in the sash member two on each side of the pane and one clip centered at the botton-r edge of each pane,

Home owners 'ivho have these puttyless windows will be glad to know that they can replace panes of glass in basement windorvs without the fuss and muss of puttying. The unskilled home owner will be the master of the situation rvhen working with the Donley No-Putty rvindow. He first ',r,ill clean ottt remaining pieces of the former pane, insert a new section of glass and slide the glazing clips into tight pcsition. Literature u'ill be sent Lrpon request.

Cork Tile Cqrtons for Deqler Disploy

A Cork Tile display that makes use of the actual cartons of merchandise has just been made available to floor covering dealers by the Gold Seal division of Congoleum-Nairn Itri. the main selling points of cork tile are prominent in the display which can be set up any place on the dealer's showroom floor. "With tl-ris display," said John T' Lorick, director of advertising and sales promotion for CongoleumNairn, "a dealer has a wonderful opportunity to build his over-the-counter sales of cork tile."

Fqll Window Trim Gonlest

The Martin-senour paint company 'ivill make cash awards to its dealers for outstanding window displays during October and November. The windo'ivs rvill be judged for their ingenuity, sales appeal, and originality, said William M. Stuart, president.

New Aluminum Roll Roofing

Cross corrugated aluminum roll roofing and siding, an entirely new development in the metal building materials field, is now in full production by Quaker State Metals Co', announced Raymond Buckwalter, president.

Shodowlite Decorofive Design Pqff of Fiberglos Plqsfic ponLl

Multi-color fiberglas plastic panels, with decorative design a permanent, integral part of the material, are being manufactured by Shadowlite of Los Angeles. This newest concept of the plastic panel materials opens a new vista of uses for versatile translucent sheeting. The addition of vari-colored design u'ill particularlv enhance interiors.

Shadowlite offers a seIection of six different designs, each of them in several colors, r'r'ith backgrounds of 11 rainborv shades. The entire design is actually impregnated in the flat or corrugated glass fiber. polvester resin panel. There is a unique pattern for every individual taste. Designed to fit into any decorative scheme, the selections currently offered are aptly designated Locmr,r'eave, Stardust, Fleur, Tropic, Jackstrarv, and Foliurn.

Shadowlite panels are priced to compete rvith most one_ color plastic panel materials now on the market. The nen, design, shatterproof panels retain all the advantage of easy workability (lightrveight, can be sawed, nailed, drilled) that have made this type product a big ,,do-it-yourself" seller for carports, patios, room-dividers, illuminated displays, etc.

Unique Cqlendqr-Desk Pod Ofiered For Your Lumberyord Cusiomers

An unusual calendar-desk pad for 1955 is available for favorite customer accounts of both wholesale and retail lumber firms from the Engel Bindery Co., 523 Southrvest Blvd., Kansas City B, Mo. It is intended as an advertising gift that keeps your message constantly in front of your customer 12 months a year.

The good-looking calendar pad has 50 kingsize sheets t7"x22", large enough that the retaildr can figure out his order from the wholesaler, or so the contractor custo_ mer of the retail yard can tote up his needs. The entire year is printed across the top of each sheet by months. One lumber company using the advertising .,gift,, prints a transit car tally on it, u'hile another firm uses it as an advertising want list. The pad is attractively bound with imitation leather corners, sheets are perforated, and yortr customer's name can be stamped in gold on one corner for individual appeal. Engel Bindery Co. will send sample pads free on recluest to the address above.

New Picture Frome Disploys for Amerock Cobiner Hordwore

Two handsome new picture frame displays for attractive_ Iy displaying new Amerock Decorator Knobs and Brass Colonial Cabinet Hardware on counters, walls, and shelves, and in windows are now available to Amerock dealers. These Amerock displays of handsomely finished frame n'ith colorful backgrounds for the hardware are both 11xl3inch size. They are offered free to dealers rvith the pur_ chase of small stock assortments.

Deal No. 535O-Decorator Knobs-includes the displav with four Decorator Knobs-satin copper knob with poiished chromium backplate, both in 2" and, 21,, sizes - mounted into position and a stock assortment of four dozen Decorator Knobs and Plates. Retail value of the stock assortment is 949.20 and dealer pays onlv $29.52 for it. Display with mounted hard.ivare of $4.10 retail is free.

Deal No. 545G-Brass Colonial-includes the display lvith two solid brass "H" hinges and two solid brass door arrd dra'l'r,'er pulls mounted into position and a stock assortment of one dozen "H" hinges for flush doors, one dozen ,,H,, hinges for offset doors, and one dozen door ancl drarver oulls. Retail value of the stock assortment is $42.40 and the deal_ er pays only $28.44 for it. Display with mounted hartl_ ware of $3.10 value is free.

Both of these displays feature the new Amerock Cab_ inet hardware items which are being advertised in Better Homes and Gardens magazine this fall. Complete information on these displays is available.

New Delto Folder Lists Tools

briefly cataloging woodworking inTool Division of

Compony finds Horold M. Frodshom (iop lefr), presidenf ond generol monoger' directing policy ot the distribution yord, in which he is olso seen in lhe lop cen' ter photo. HenrY "Hcnk" iilYers, toP right, wos promoted lo direclor of sqles under the new PolicY. Mox Overton, bottom left, remqins in his posl os mill superintendent, ond Ronold Anderson, boffom right, tS-yoor mon, becomes gen' erot :uperinfendent of plont operotions.

Exponsion, New Policy, Fociliries in Plons of Sourh Boy Lumber Go.

Harold M. Frodsham, president and general managel' of the South Bay Lumber Company, 5001 West El Segundo Boulevard, Hawthorne, California, announces that the owners of the wholesale Redwood lumber concern have taken over active management of the distribution yard and that he will direct the policy of procurement, sales and remanufacture of the Southern California operation.

The South Bay Lumber Company has been operating from the five-acre Hawthorne plant for the past ten years :lnd has been serving the retail lumber dealers exclu- sively in the southern counties of the state, special\zing in the distribution of Redwood. lf it comes from o lree I con furnish it. Coll me collecl for onything. Hqrdwoods in Cor loqds or LCL out of L. A' Don't hestitqte to bother me-l wonl io be BOIHERED.

Mr. Frodsham declared a complete remodeling program is underway rvhich will include expanding the mill facility to increase production of detail milling' Additional rnobile equipment for yard service has been purchased and the storage area of the yard has been revamped to expedite handling of material at the l2-cat spur rvhere an unloading chain operation assures fast, efficient handling of incoming material.

Henry (Hank) Myers, well known Southern Califor'r':ia lumber salesman who has been with South Bay for the past seven years, has been named director of sales rrnder the new policy. Myers has been identified in the woodworking field for over 20 years and is active in various fraternal and civic organizations, including HooHoo.

Ronald (Ronnie) Anderson, who has been associated with South Bay Lumber and other Frodsham interests for over 15 years, has been named general superintender:t of plant operations. He has been identified in lumber and building circles in Southern California for over trvo decades' Max Overton, veteran forest products man, will remain in his post as mill superintendent. Overton has had many years' experience in the lumber production field