This modern yord storted in o one-cor goroge Myrrle Avenue Lumber Co. Grew on S-Point Progrqm With Budget Accounl Plcln rhe Customer Clincher

Eight years ago this past spring, the five-acre plant rvhich now houses the Myrtle Avenue Lumber Ccmpan,v, X{onrovia., California, lvas a typical Southland orang,e grove, and the first office of the organization was a onecar 8'arage.

With careful planning and aggressive merchandising under the guidance of General Manager Norbert Bundschuh, this retail lumber yard is now one of the most modern service organizations in the San Gabriel Valley, handling a full line of rough and finish lumber, paints, hardware, tools, plumbing and electrical equipment for the building trade.

The strong position in which this company finds itseif today rvas based on a five-point program:

1. Courteous service to all customers regardless of the size of the order.

2. Quality merchandise at competitive market prices.

3. Community goodrvill through participation in civic enterprises.

4. Constructive advertising campaigns.

5. Budget account plans for customers desiring sir rnonths' credit for anything sold by the company.

The first four points of the program have been policies that have been in effect since the concern rvas foundecl. The budget plan n'as established three years ago after r:areful study, to help the small homeowner and do-it-yourself iveekencl carpenter complete the job quickly and pay for it later.

"We believe a happry customer is our best advertiser and if rve can help by using discretion in extending credit, 'we have aided the builder to bring his project to quick conclusion," said Norb Bundschuh. The amiable personnel of the Myrtle Avenue Lumber Company rvill assist in full financing regardless of the customer's project, and no matter horv large, or small. the needs for the job.

Use Number System to Wait on Customers

The Ilfyrtle A'i'enue Lumber Company is located in a semi-industrial, agricultural and residential area, and carries every necessary item needed to complete an industrial or home job. On Saturdays and r,veekends, a number system has been established and has been the answer trt orderly conduct of business.

"Where 25 to 50 customers are waiting their turn, it is essential that a first-come, first-serve policy prevail to rnaintain goodwill," Bundschuh declared.

"The weekend contractor and do-it-yourself r'vorker has become an important man to us, and this business has developed into a good percentage of our overall sales. So, it is just good businesf' to see that quality merchandise and good service go hand in hand," he continued.

In addition to various species of lumber, moulding and trim, this live-wire firm also stocks a complete line .,,f interior ancl exterior panels, both hardrvood and softwootl, imported and domestic. Attractive displays of all items zrre maintained to encourage over-the-counter sales.

And last, but not least, a modern "planning room" is available rvhere the home builder can g'o over drau'ings, layouts, plan books and secure estimating service artd irdvice regarding any building problem, whether it be an improvement project of remodeling or the construction of a new home. The company does not do any contracting itself, but u,orks closely with the builder and his contractor to help bring every job to satisfactory conclusion.

THE IAYRTIE AVENUE 1UMBER complefe o home or industriol soles counler, lhe poinls corner, worehouse dock,

COTIiPANY corries every ilem necs33dry to iob. The ponel of pictures, right, shows the lumber items in the yord, ond roofing on the

Biggesf Morfgoge Monfh

Applications for mortgage insurance in September gave the Federal Housing Administration the biggest September of its 20-year history, Commissioner Norman P. Mason announced. Applications nationally increased 24c/o over August, reaching a total ol 67,000 units, highest monthlv .rolume since 1950. Mason added that applications for rhe first nine months of 1954 totaled 461,801, a 72/o gain over the 412,074 in the like period last 1'siy1.

"Responding to the more favorable terms offered by President Eisenhou'er's new housing program, existing home appiications increased nearly 50/" to 32,250 units, setting an all-time record for the second consecutive month," said Mason.

Something Notive in Denmqrk

California Redwood seedlings were listed among cargo leaving Los Angeles harbor early in November on a Johnson Line motorship. They rvill tre planted along an international highway of trees from other nations betlveen Copenhagen, Denmark, arrd its city airport. The seedlings were a gift of the California Redwood Association and the rrees were consigned to the lord mayor of Copenhagen.

Clough Appoints Don Bufkin Deputy Stote Snqrk of Hoo-Hoo

George Clough, California member of the Supreme Nine from jurisdiction r-.umber six, has appointed Don Bufkin, prominent Southern California representative of Hobbs Wall Lumber Cornpany, to the post of deputy state Snark for California.

Bufkin, rvell knorvn in Hoo-Hoo circles, past Snark of the Los Angeles club, celebrates his sixth year in the Southland as sales manager for the pioneer Redwood lurnber concern. He is a former executive of the California Redwood Associarion and presently is chairman of the t'holesale lumber division of the Building Material Dealers Credit Association. Bufkin resides in Alhambra rvith his wife and family and has been prominent in Masonic and civic affairs ior the past 20 years in the Southern California city. Hc has been identified rvith the Califorr.'ia Redwood tree for over a ouarter of a century.

Riverside €ounfy Hoo-Hoo Club Sefs Meeting Dqtes

Officers and members of the board of the Riverside County Hoo-Hoo Club held a dinner meeting October 18 at the El Rancho Inn in Beaumont when tentative dates nnd places for the next four meetings were set.

A concat was scheduled for November 12 at the Hemet Elks Club under the direction of Stark Sowers.

On January 14, the club is going to honor the pioneer lumbermen of the district. Russ McCoy will be chairman and the meeting will be held in Riverside.

A meeting will be held at Beaumont on March 11, rvith Jack McGrath in charge of the arrangements.

The May 14 meeting will be Ladies Night. This will be a gala affair and a large attendance is expected. f)on Derbes is president of the Riverside County HooHoo Club.

Test Shows Southern Pine Deccry

Washinggon--A simple color test to detect early decay in Southern Fine, poles, piling, and pests in storage was developed recently by the Forest Products I-aboratory in Madison, Wis., the U. S. Department of Agriculture announced. When a solution of Alizarine Red S is applied to freshly-cut end surfaces of Southern Pine round stock, decay infected areas turn yellow, even in the earl.,' stages. Uninfected wood becomes distinctly red. The Forest Service says this discovery, which detects decay earlier than any other known method, will be a savings to plant operators who store stock to be treated with preservatives s,ince small amounts of decay may seriously affect the later performance of treated wood.