Retail Lumber Dealers Con(erence

Rolph N. Baler Presidenl

The Retail Lumber Dealers Conference, sponsored by the Southern California Retail Lumber Association, was held at the Arrowhead Springs Hotel, San Bernardino, Calif', on October 2l and 22. Orrie W. Hamilton, the Association's E,xecutive Vice President, arranged an excellent program, all the talks rvere informative and instructive and held the close attention of the group, this being evidenced by the number of questions asked each speaker. Miss Kathryn Murray, of the Association's oflice staff, Los Angeles, was in charge of the registration. The business sessions were held in the Little Theatre.

Wednesday Morning

Ralph N. Baker, Barr Lumber Company, Santa Ana, and the Association's President, welcomed the dealers to the Conference, and Lathrop K. Leishman, President, CroWn City Lumber & Mill Co., Pasadena, presided at the business session.

The first speaker was Jack Cline, Manager, l'er.rples Lumber Co., Santa Paula, r,vho talked on "Currettt Problems Facing Retail Lumber Dealers." Homer l3urnabl', Vice President and General Manager of the Sun Lumber Co., Van Nuys, was the next speaker, his sul>ject being, "Let's Be Ethical." Clifford Go:ce, Personnel NIanager. Hammond l,umber Company, Los Angeles, s1>oke on "Cartage Costs vs. Revenue Received." James K. Lau'ler, I)rodttction Manager, Patten-Blinn Lumber Co., Los Angeles, discussed "Mill Costs." Thomas J. Fox, President, John W. Fisher Lumber Co., Santa Monica, u'as the last speaker on the morning program and he spoke on "l\Ierchandising Calendar for Lumber Dealers."

Wednesday Noon

Luncheon was served in the Candlelight l{oon.r.

Wednesday Afternoon

At 2:30 p.m. there was a Get-Acquainted Card I'arty and

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We speciolize in Custom ond Detqil Milling-ond ln-Tronsit Milling. . Modern Mochinery, Skilled Croflsmen ond Precision hondling meon foster service ond greoter profits! Let us hondle your mill-work problems for you ond ossure customer solisfqction. . .

November 15, 1953

Tea for the ladies in the Card Itoom of the hotel.

L. A. (Andy) Beckstrom, Jr., co-owner of the Arcadia Lumber Co., Arcadia, presided at the bnsiness session.

There \\ias a panel discussion on "Lunrber Buying From The Dealers Vierv Point" lvith Rex Clark. Executive Vice I)resiclent and General Nlanager of the Consolidated l-umber Co., Wilmington, as moderator. The panel included Ilobert R. James, N{anager, N{acco Lumber Co., Paramount; James \V. Sullivan, Vice President and Nlanager of Sullivan llardu'ood Lumber Co., San Diego, and Stuart \\r. Harris, Superintendent, Louniberrr'' & Harris, Los Angeles.

Other speakers at the afternoon session and their subjects rvere: "Selling The Retail Customer," Gale Stafford, Nlanager, Mullin Lumber Co., San Gabriel; "Self Service N{erchandising," Herschell G. I-arrick, President, Lumber & Builders Supply Co., Solana Beach; and "Progressive Merchandising," by Terry Mullin, President, TarzanaL:urr'ber Co., Tarzana.

Wednesday Evening

The annual banquet and entertainment u,as held in the Candlelight Room. President Ralph N. tsaker presided, and the speaker of the evening was Joseph R. Jones, head of the Real Estate Department and Vice President of the Security-First National Bank of Los Angeles, his subject being "Real Estate Trends." Prizes tvere awarded the ladies who held the lucky numbers.

Thursday Morning

Ben Bartels, Treasurer and General Manager of the Peoples Lun.rber Co., Ventura, presided at the business session.

President Ralph N. lJaker u,as the first speaker, his subject being "Point of No Return." He was followed by J. B. Snell, Accountant, Snell & Company, Los Angeles, who talked on "Inventory Control and Reiated Matters." C. Gilmore Ward, President, Ward & Harrington Lumber Co., Santa Ana, then spoke on "Profit fndex," and the last speaker on the morning program was Thomas J. Fox u'ho reported on the annual meeting of the National Retail Lumber Dealers Association at Las Vegas.

Thursday Noon

I-uncheon was served in the Candlelight Room.

Thursday Afternoon

Wayne Mullin, President and General Manager, Mullin Lumber Co., Los Angeles, presicled at the afternoon session. The speakers were Philip J. Stillrvell, Assistant General Manager, Hammond Lumber Companr', Los Angeles, rl'ho discussed "Accounts Receir-able Control N{ethods," and Joseph K. I{<irton, Attornel', Horton & Horton, I-os An51e1es, u'ho talked on "Recent Legal Developments Pertaining To The lletail T umber Industry.

Thursclav Evening

A dinner dance and entertainment \\ras held in the Candlelight Room and dancing n,as enjoyed until 9:00 p.m. to music furnished b1- The Tune Tailors. Follou.ing the dinner dance, games u'ere playe<l ir-r the 'I'on.n ar-rcl Countrv Room..

WHO'S THR,OWING PARTIES IN YOUR, HOftIE?

lllould you rant to pry for a PartY like thir? Teniter q! oDioy than' relver ia your homHt Yoqt arlnlte -unl6tt you bar theu lor good with rct- ud tenito-prool Wolnaalzed' luber.

Theprerenativeraltr inWolnanized prearurg-trolt€d luuber are lorqed deep into the wood not iurt brubed oa. Thir giver ertra value in protec' tion that will rot diEiuilb rith aEe.

Whon you ure Wolmariad luber i[ tho temits "Daager Zone"-tbe lower 20* o[ your houeYou enioY p.mrnent ptotoction lor leu thar 1 I of the cort o[ your bone. And Wol' nuized lumbsr ir clu. odorlerl, paiatable.

Ark your lunber dealer to tell You all about Wolmaaized prcr- / !uro-trorted lumber.Orrrite Ior our lree [old. er, "llfhen you ffi, .* to. hi' r6e.a6.r\..\!%/ r id..rifi.. edtu "woh.d:.d' \-Y F.ln.tutdtu46.''

f,nrerican funbsr & Tro.ftig Go.

lllt Wllrhlro llvd. 1.. Ant.l.r 17' Ccllfoml.

S rrrtturtS rrc^rii""" lrite for this free booklet,"Wolmanized Pregaure- ffis

You'll do them s reol fqvor when you coll their qltenlion lo Wolmanized* pre3.ure.lreqled lumber.

More lhcn l90,0OO fonrilier in the greof Soulhwerlern morkel reqd me.loge. ruch or thir in SUNSET. fhey cre being odvired regulorly thot lermile worrier end when Wolmanized prer3ure-troqled lumber ir u:ed in home conrtruction.

They'll be orking you qbout Wolmonized lumber. Be cerloin thot you ccn tell them how ond where it con be ured in lheir homes.

lij,",'#!:i"id',itlir?*irfiilFrs:m

Arnerican Lurnber & Treating Go.

Hammond Lumber Company comPleted their neu' store and office building at 6059 Van Nuvs Blvd., Van Nuvs, Calif., early in October. The neu' builcling fronts 56' on Van Nuys Blvd., u'ith a depth of 40'. A displav floor,24' x 38'deep, occupies the center of the building flanked by a 17 x 35' deep stock room and a N' x 4C)' deep area containing sales counter, desks, manager's private office, toilets ancl record storage. The plate glass lvindorvs at the front o{ tlre display area are recessed 2' frtttn the building line. The recessed area is landscaped on both sides of the Van i\uys Blvd. entrance. A 5' x 12' recessed porch shelters the yard entrance at the rear.

Northwestern Cqlifornio lumbermen's Club Holds Annuol Stog Doy

The Northu'estern California Lumllermen's Clull 6th Annual Stag Dav. held in Eureka, November 13, at the Veterans Memorial ]Juilding, \\ras a verv sttccessful affair.

The day got underu'ay rvith an infornlal breakfast at 8:29 a.m., followed by lunch and then a golf tottrnament at the Bayside Golf Course at Bayside, near Ettreka. Art Penberthy, Jr. and Stuart Miller u'ere in charge of the goli