Give Your Trade Some "L"gniappe" An Editoria 1

In Neri' Orleans they use a French term that is one of the most expressive in the language, and which has been adopted very generally by Americans because it so aptly describes something that can hardly be clearly described in English.

That term is the word "Lagniappe." Pronounce it "Lanyap." It means something extra, something thrown in for good will, over and above the exact amount of something bought, paid, or contracted for. In the old days the butcher sold you your two pounds of beefsteak, and wrapped up a bone for your dog without extra charge. That was "Lagniappe." The baker, in the old days, used to throw in a thirteenth roll when you bought a dozen. That was "Lagn-

Son Froncisco Hoo-Hoo Glub No. 9 To Hold Concot

The San Francisco Hoo-Hoo Club is now putting the finishing touches on what is expected to be a "bang up" Concat this coming Wednesday, November 18, 1953. President Bob Bonner has announced that tu''o distinguished guests will be on hand for the Concat, namely: John B. Egan, elected to the position of Snark of The Universe at the recent Hoo-Hoo National Convention at Minneapolis, iappe." Something not demanded, not expected, but given freely and purely as a gift-no part or parcel of the contract -is "Lagniappe." and Charles R. West, member of the Supreme Nine and in charge of Jurisdiction No. 6.

It isn't a bad thing to use in the lumber business. That doesn't mean that if you sell a dozen boards you should throw in an extra one, or an extra bundle of shingles. Such would be bad business-very bad. But "Lagniappe" as applied to the SERVICE that goes with the sale, is mighty good busirless indeed. Treat the customer a little bit better than he has a right to demand; serve him a littl'e bit better than he has a right to expect; that's "Lagniappe," and the kind that pays.

The meeting is scheduled to get underr,vay u,ith cocktails at 6:09 p.m..-the place is The Fraternity Club of San Francisco, 345 Bush St. Tl-re dinner (roast beef) and Concat will commence at 7:39 p..m.. and will end (?). Right nou- the Black Cat members are busy scouring the City for Kittens to insure plenty of "initiating material." Don't miss this one !