Wespecializeooo tn

Better

Kimsul Blcnket Insulcrtion

U.S.G. Insulction Prod.

Quietone Acoustical Tile

U.S.G. Structobocrrd

%" Firestop Bestwcrll

Hollywood Comb. Doors

Nudor Sliding Fraures

Screen Doors

BUILDIilG

Superior Scrsh Balcnces

Acne Sash Balcmces

Pqlco Wool-Bock Wool

Gilbrecth Lurnber Secls

Woodl;r" Products

Rooling koducts

Building Pcrpers

Materials

Mcsonite Products

Celotex ProductE

Gypeum Products

Upeon Products

Plywood-Ncrils

Sisdll<rdt for anu outdoor usebe -stire ifs alwags

FIR, PLYWOOD

When you sell fir plywood for any use exposed to weather, water, or unusual moisture conditionssiding, soffits, boats, shower-stall backing, etc.-BE SURE IT'S EXTERIOR.TYPE, made with 1007o waterproof glue. To help you sell the right plywood for the right job, send for free booklet "The Inside Story of Exterior Plywood". Dept. DE, Douglas Fir Plywood Association, Tacoma 2, Washington. Inferior-fype fir plywood, of course, . is for sll indoor ond conslruclion jobs - sheolhing, poneling, builf - ins.

This regisiered EXT-DFPA trodemork is your positive identificotion of fir plywood with 100/s wolerProof glue. Stock it for oll oulside iobs.

Sell Rishf-and

Sell More !

tnd rrmrnbu, tor crn't scll it if tor dcn't slocl it

Song Of The Pioneers

A river that sings in the trvilight, The fragrance oI laurel and pine, Old cabins desertecl and lonely, Dim trails tl.rat lead dou,n to a mine; The sighing of l'ind thru the tree tops, The gleam of the first evening star, And here on the shadou,y hillside

The gates of the past stand ajar.

And out fron.r its mystical portals

Come thronging our orvn pioneers, To light the old campfires at nightfall

And break the long silence of years. I list'to their songs and their laughter. Their voices are boyish and gay, They're telling again horv they gave us The Kingdom n'e're holding today.

They conquered the might of the mountains, They harnessed the turbulent streams, They toiled in the forests and gulches, Alone with their hopes and their dreams. They founded our to'n'ns and our cities, An Empire thev reared in the West; To the Land that insistently called them, Each one gave his strong "level best."

Great rivers that sing in the twiliglit, Vast forests of fir and of pine, Fair valleys and u.onderful cities, The rvealth of the field and the mine ; These, these are the gifts they bequeathed us I3y doing their strong "level best ;" So here's "to the hearts still beating, And peace to the hearts at rest."

-Adeline M. Conner

Hess Agoin Heods los Angeles Home Show

Frank E. Hess has been re-elected president of the Southern California Construction Industries Exposition and Honre Shorv for 1954 b1' the board of directors, it was announced. Hess is President of E. J.. \\rillardson and Company. heads the Associated Plumbing Contractors of Los Angeles, is a member of the Building and Safety Commission and holds numerous other posts.

Four r,ice-presidents .rvere re-elected to the board of directors. They rvere : Vern R. Hick, Hou'ard l)ver, l)onald Reed and Dale J. Nfissime:. Other re-appointnrents \\-ere: \\r. H. C. Ness as secretarv and \\riibur S. Hokom as treasurer. Carl F. Kraatz u-ill corrtir.rue as executir.e manager, a Dost he has helcl since 1949.

The Home Shou'. a non prtifit orgar-rization, is operatecl lty the 13 construction industrv associations of Southern Californiii and the Los Angeles Chamber of Commerce.

New Merchcrndising Colendor

To assist retail lumber dealers in ttsing their neu' I\[erchindising Calendar to best advantage, the National ltetail Lumber Dealers Association is sending copies of the Calendar to the advertising departments of more than 1000 daily newspapers and 5000 of the larger u'eeklv PaPers.

In addition, to enable building products manufacturers to tie-in their orvn advertising and promotional programs with the themes recommended in the Calenclar n'hereler possible. i\IU-DA is sending the Calendar to the Advertising Managers of the larger companies and u'ill provide a copy without charge to any manufacturer frotn 'uvhom a request is received.

Extra copies of the Calenclar, u'hich rvas published as a chapter of the Dealer Operating Guide, are available to members o{ NRLDA's 32 Federated Associations at 15 cents per copy. Checks should be made out and sent to: National Building Material Dealers Service Corporation, Suite 302, Rins Building, 1200 l8th Street, N. W., Washington 6, D.C.

The Calendar was developed by NRLDA's nerv Nlerchandising Committee, of which Russell W. Not'els, Norvels Lumber & Coal Company, Rocl-rester, Michigan, is Chairman, after the project had been discussed by several hundred dealers at Merchandising Conferences held for that purpose.

Enterlqins Home Builders

Directors of the National Association of Home Builders were guests of The Celotex Corporation on tu'o occasions at the fall meeting of the board of directors in Neu' Orleans, Oct. 7-15.

Celotex officials were hosts on Saturday evening, Oct. 10, to more than 500 delegates and their wives at a reception in the Grand Ballroom of the Roosevelt Hotel. association headquarters.

As part of the official NAHB program, a tottr of the Celotex Marrero, La., plant, located directly across the NIississippi river from the city of Nerv Orleans, u-as made ott Tuesday afternoon, Oct. 13.

Visitors were transported by air-conditioned bttses ttr and from the plant, devoted to the manufacture of insulation board products, which encompasses 140 acres, including 4,000 feet on the Mississippi river.

The Celotex reception committee included Nlarvin Greenwood, vice president and general sales manager. Gates Ferguson, director of advertising, Ralph Freemau, Nlarrero works manager, Allen Cassin and E. E. Dierkir-rg, assistant general sales managers, Richard Dent, Atlanta divisional sales manager, Dudley Utter, Dallas divisional sales manager, and Carleton Maier, manager of the Nen Orleans saies division.

Congrotulqtions

Bob Taube and Jack Bergstrom, Taube & Bergstrom, Los Angeles t,holesale lumbermen, are n'earing big smiles these days.

Bob became the father of a babl' girl, born at Cedars of Lebanon Hospital on October 10, and Jack becanre the father of a baby boy born at St. John's Hospital, Santa Nfonica, on October 20.

l{ow aYailable dealers from California pla

To Lumber 0ur Two

nts

'We now carry the following Baxco Pressure Tieated Foundation Lumber in stock at Alameda and Long Beach for imnzed.iate shipment to dealers: rI(/'e offer prompt custom treating service at both our Alameda and Long Beach plants. Your lumber can be delivered to us by truck or treated in transit in carload quantities. Consult us for additional information.

Douglos Fir S45 AtS 2x4,2x6,2x8,2x1O, 3x4,3x6,4x4ond4x6.

Special sizes will be purchased from local stocks and pressure treated without delay.

Douglos Fir - Redwood - Westeril Red Cedcr - Pine - Port Orford Cedor

Shingles Ay

SHIP-RAII-BARGE

IRUCK AND TR,AIIER, Representing Coos Boy Lumber Go., Coos Boy

Inmon-Poulsen Lumber Co., Portlond Coost Pscific Lumber Co., Eureko

Honley lumber Co., Eureko

. High Sierrq Pine Mills, Oroville ond other

Baxco Pressure Theated Foundation Lumber is impregnated with preservative salts in accordance with Fed. Spec. TT-tV-571c. k is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mudsills in School Construction. and U. S. Government

214 Front St. SAN FRANCISCO I I YUkon 6-4395

OFFICES

812 Eost 59th St. LOS ANGETES I Adqms 810l

WAR,EHOUSE STOCKS OF LUMBER. PLYWOOD AND DOORS ol

8-9591

2625 Ayets Avenue r-os ANGETES 22 ANgelus 2-O89O

1571 5o.28lh St. SAN DIEGO 13 Franklin 7425

Bogs Deer

Bill Stervart, Western Nfill & N{oulding Company, Los Angeles.

1rr'udl1' lrroduces evidence of his deer hunting ability. Last month he baggecl this 145 pound Pacific Forking Horn u'hile tramping through the big timber country up Humboldt County u'ay.

New Mon for Fir-Tex of Norlhern Cqliforniq

E,rnie Bacon, Dant & Russell Sales Co. and Fir-Tex of Nortl.rern California. 9029 San Leandro Blvd.. Oakland. announceil recently tl.re association of Art Bennett with the Oakland Fir-Ter operation.

Prior to coming lvith E,rnie Bacon on Octolter 1, Art Bennett had been rn'ith Harbor Plyrvood in San Francisco. He had served in the capacity of sales manager and assistant manager while at Harbor and had been in their employ for 8 years.

Art will now rvork out of the Fir-Tex, Oakland office and continues to reside in Concord. California.

Wirh Reel lumber Service

E. G. Reel, o\\rner and manager, Reel Lumber Service, Los Angeles, announces that his son, Don A. Reel, has been released from the U. S. -\ir Force and that he will take an active part in the operation of the business. He rvill help to fill the gap left by the resignation of Robert H. Kor,varsch, u,ho has been cin tl're orcler desk and supervising the shipping department, and cif Norman Quient, outside salesman.

Mr. Korvarsch and llr. Quient are opening a retail store under the trade style of "Homecraft" at 11311 South Atlantic, Lynwood, u.here they u'ill sen'ice the man u'ith a hobbv shop..

Ponderoso Pine Deoler Aid

A neu' "Merry-Go-Round" Door Selector clisplay piece for the retail lumber dealer's sho'n' room u'as u,ell received at the September 14-16 rneeting of \\'foodu'ork Jobbers Service Bureau in Neu. York.

The "N{erry-Go-Round" Door Selector is a sturdy, rer'olving drum on u'hich are mounted accurate wood miniatures (lf" scale) of the most popular designs of rvood doors. Ponderosa Pine \\rood$'ork has designed the displal' to hold ten of the tin-v doors, or nine doors and a plastic pocket for clescriptive literature. A special holder at the top of the drur.rr takes a sign, display card or ad reprint.

Ponderosa Pine \\roodrvork, 3lJ l)earborn Street, Chicago 3, Illinois, is offering the displal s to lumber dealers at cost.