Sure ! Sell Paint !

Should the small town lumber dealer sell paint? Should he?

Should a fish swim? A bird fy? A winner brag? A golfer cuss?

Why, CERTAINLY !

As old Mose says-"That's what he shouldn't do nuthin' else but."

Study it for yourself, and see if there's a faw in the stone -a fly in the pudding.

The lumber merchant of today is interested-not only in the building materials that go out from his place of business-but in the SATISFACTION OF THE CUSTOMER.

And the satisfaction of the customer, of course, lies in getting the right kind of home, barn, or whatever building it is he buys the material to construct.

Sure! We all agree on that, don't we?

Then-

What is the use of the lumber dealer securing for his customer the right boands, the right finish, the right siding, ceiling, flooring, and what not, and delivering them with pride to the fellow who is going to use them, and then taking a,chance that a bad paint job, or a lot of poor paint, will destroy entirely the appearance of the finished job in which that material is used?

Because you know beyond a doubt that the best l\rmber and the best shingles that you can put into and on a building, can be despoiled of their merit entirely by poor paint, or poor painting.

There's just as much sense in a lumber dealer selling the building materials and not the paint, as there would be in the clothier selling the suit, but not the buttons.

The paint is nothing more nor less than an inseparable part of the building material as it is used.

All lumber exposed to view, or to the weather, should be painted.

It should be painted correctly and intelligently if it is to have its full length of life, and give satisfaction from an appearance standpoint.

And poor paint, and bad painting WON'T DO.

The lumber dealer should sell the material's for a home, or a barn, or shed, or whatever the use may be; he should know all about the use to which it is to be put, and should make it his business to sell the right sort of paint for the job.

He should go farther.

He should be prepared to recommend and secure for that customer a dependabl'e and able painter who could be depended upon to put the paint on right.