FnR WlllTER ASE,.. CATAVERAS CEMENT

WATERPROOF BAGS!

From now until Spring, all types of Calaveras Cement will be shipped in special waterproof bags to facilitate winter storage.* This added protection will be yours at no extra cost!

PACKED IN

IT'S THE WATERPROOF TINER THAT DOES THE JOBI

The philosophy is "U *"a an. best way to create a depression is to talk a lot about one. A few months back that thought found its way into print throughout the land, because such talk HAD started in financial circles.

Yet today the financial;;" l, *o". of our newspapers and magazines are well stuffed with discussions of that sad subject. Most of the discussions, of course, seek to prove that the recession and depression talk is folly, and that we should quit fearing anything of the kind. Which well meant effort has the directly opposite effect of what is intended. It makes people think deptession.

In this morning's issue of The Wall Street Journal we find the editorial declaration that "Washington is full of woe about the possibilities of a recession." Also about the "slow but steady rise in af" :""1 of living."

Once again the voice of the economist is being heard in the land. It has been often said that an economist is a man who knows everything but can't do anything. Trouble with economists as I see them is that their economics are all book economics, and they seem to know so little about practical, everyday -"aa".*r. * *

Take this statement that Washington is worrying about a recession and also about the rising cost of living. Any sound business man can tell you that which is plain to be seen, namely that that rising cost of living is the very thing that threatens to bring about a recession or depression. *** f sat on a bus just the other day and listened to a woman in the seat behind me telling a tale of personal financial woe, and the trouble she was having to buy groceries on today's market with her small income. And her conclusion was a pip. She said "f don't know whether or not I can hold out until the depression comes along and puts the price of food down where f can reach it." And she added that she had been reliably informed (she didn't say by whom) that we would certainly have a depression within six months, and that was the day she lrlas waiting for.

This woman was wrong in her thinking, without a doubt, but not much farther wrong than a lot of economists who are giving advice and making predictions in this country todaY' * d< *

Anyone who can add two and two and corne out with the total of four knows without being told that if the cost of living keeps on going up, some of these days the balloon will burst-it just can't help bursting-and our whole inflated setup will explode with a sharp report and come down in a fine drizzle. My S-year-old grandson can figure that. ***

You don't have to be an economic genius to understand a few sound facts about our present national situation. One is that you can't raise the water level in one side of a tub without raising the level of all the water in that tub. That simple fact seems unknown to a multitude of people to whom it should be very importantly and seriously known. ***

Almost daily we read where men sit down to work out a new contract between l'abor and employers. And almost without exception, more money is demanded by labor. And,likewise, the basis for the demand is the rising cost of living. And so wages go up. And so costs go up. And so the same old circle has done the run-around, and to what PurPose ?

When wages go up, costs go up. When costs go up, prices go up. And the big thought that seems so generally missing is that when you raise the cost and the price of one living conrmodity, you raise them on ALL such commodities. You may not be able to measure the rise with a foot rule, but it is there, just the same. rFx*

When steel goes up, sugar goes up. When railroad costs Bo up, coffee goes up. When the cost of bread goes up, so likewise does the cost of soap, and mil'k, and meat, and everything the average human has to buy. You can't raise one side of the cost of living level, without raising it all.

So, if there is to be averted the threatened financial bust that the economist writers talk about, there must be a termination to the constant rise in costs and prices. The vicious circle must stop getting bigger. The take-home pay of the worker must stop being shriveled by its direct application to the cost of living. * * *

This is no fragile and transient economy we are living and working in today. Buj it*wo;'t stand dynamite.

Some of these days there will probably come what might be called a "readjustment." A changing over from war and