'Customer Is King'ot ftlor Visto Lumber Co. As Deolers Loughlin, Swqrtz Supply His Every Need

"F-or rnore tlian .17 )'ears, this lunrber establishnretrt has been cr.rrttitruously sert irrg tlrc <1ro1t-in tracle from this lcicatiou :Lrrrl u'e have enjoverl tlre p:rtrou:ree of u'c.ekencl builclers frorn tlie Coast area, including XIar \-ista, \/enice and Crrl ver City-aiong'r'r,ith a fer,r'fronr Sant:r ]Ionica alrl IIalibu," sals the 1;ioneer lumbernrtrn, Carl T,arrghlirr, one of the owncrs of Ilar \-ista l-urnber Co.

It n.:rs in 1923 th:Lt I)ealer Carl startecl his merchanclisin{.t career u'ith the -fohn W. I,-isher I-rrrnber Cotnpanv in Santa

-N',Ionica. Tliat sanrc vear. .\llei' llrothers establishecl thc X'Iar \rista retail yar,l rrrrrlt,r tire rrranag'enrent of :rnother pionccr lrrrnbcrrnarr, I)e\\Iitt T. Caspary, irr the then smal1 clistrict of f,lrrr \-ista near \-enice. Carl socnt 31 r'cars n'ith tlrc liislrer orgarriz:rti,,rr rrrr,l. ulrcrr lre left hre i.,,r. ,,*t,,. \\'as lfeneral managerr of the colrc:erll.

J)uring his man_r' r'ears nith the Fislrcr retail 1'ar<1 lre rvorkecl irr cverl- phase of the bnsiness. startirrg rvith nrrloading cars, to orclerm:rrr ancl then sales. Therc hc rnet