HOLLOW TREE REDWOOD COMPANY

in Cheney. Lumber grading was his aim and he later worked in Oregon and California pine mills, becoming a WPA grade inspector in 1934. Three years later he joined its trade promo- tion staff as a field reDresentative in Texas and Oklahoma. In 1942 he went to the Portland research labs and, in 1944, was assigned to the promotion staff at Portland headquarters.

When "Joe" Sherar took over the trade promotion helm, it had an annual budget of less than $150,000. Its 1959 budget exceeds $800,000, thanks to his efforts. He attended and spoke to many Iumber dealer conventions, as shown here at the 1958 SCRI-Annual in Los Angeles. He belonged to the Portland

Hoo-Hoo club and was a member of the order's National Wood Promotion committee. He also belonged to many r.rational and regional forest industries groups.

Henry J. SCHWEIM

Henry J. Schweim, 71, died October 11 at his home in Beverly Hills, Calif. lle was an executive of U.S. Gypsum Co. from 1915-26 and, from then to 1947, was general manager of the Gypsum Association, with headquarters in Chicago. Since 1947 he had been western manager of the association, with ofifrces in Los Angeles. He won many honors in his field and was given an honorary award last June.

Arden Lumber Co. Pushes lts Geiling Tile to Controctors; Norco Sets Up Deqler Disploy

Arden Lumber Company, Sacramento, California, uses the twin-barrel approach in merchandising acottstical ceiling tiles. Side by side in this lumber dealer's showroom are twin panels which display Forestone and Random-Drilled acoustical ceiling tiles, both proclucts of the Simpson Logging Company, Shelton, Washington.

Random-Drilled acoustical ceiling tile is a new product recently iutroduced by Simpson. It has a smooth, calendered frnish and thereiore makes an i<leai companion product to the textured Forestone, accorcling to \Villiam O. Baird an<l Vernon R. Clausnitzer, Arden Lumber Company partners.

Arden has handled Forestone just about a year and is selling the popular acoustical tile at the rate of more than 1,000iquare feet a month. "Our sales of acoustical products have more tl-ran doubled since we began to stock Forestone," Baird declares.

Arden does most of its business with contractors and builclers. The t'lvo owllers state that the majority of the firm's customers now ask for Forestone by name. "Simpson's big advertising program aud merchanclising aids are a great help-in fact, they've boosted our eutire product line," they say.

ln addition to Simpson acottstical proclucts, Arclen also sells Simpson's sheathing, plywoocls and cloors. Tl.rus Arden provides, irr effect, a oue-stop service for builders atrcl contractors in tl-re Sacramento area.

Norco Distributing Company is distributor for Forestone ar.rcl other Simpson insulating board proclttcts in the Sacrarnento territory. Norco has hartdled Forestoue for slightly rnore than a year ancl, in the first six mot'rths, installecl betwee11 60 ar-rd 70 <lealer clisplays and is supplyiug Forestotre at the rate of aborrt 25,000 feet per month to these clealershios.

Norco also clistributes Siml>son plyu.oocl, cloors and harcl- boards. They do an exceptionally fine job on hardboard marketing'rvith sales figures totaling some trvo million feet per year.

SALES POWER-Dave Ruble, insulating board product salesman for Simpson Logging Company in the Sacramento area, points to the familiar Forestone mobile in this "twinbarrel" sales display at Arden Lumber Company, 1120 Blumenfeld Drive, Sacramento, California. Looking on are, left, Richard Petty, purchasing agent for Norco Distributing Company, a Simpson Logging Company distributor for the territory, and William O. Baird, partner, Arden Lumber Company. "Sales of acoustical products have doubled for us since stocking Forestone," says Baird.

M. H. Hirsch is presiclent of Norco; Colman Schwartz, general mallager ; IJal Hartzell, sales manager, and Richard Petty, purcl'rasing agent for building material clivision.

Georgio- Pqcific's Bokersf ield Wqrehouse 7fh in Colifornio

On October 5, Georgia-Pacific Corporation opened its sever.rtlr California warehouse, a new outlet at 2231 "Il" Street in Bakersfield, phone FAirview 7-7771. The warehouse operation has better than 12,000 sq ft. of nndercover storage and is No. 56 in Georgia-Pacific's nation-rvicle warehouse clivision network. The Bakersfield branch u,ill be operated as a sub-warehouse under "Cnp" Nichols, manager of the company's Fresno warehouse, and will be an addition to Bob Brazelton's Central California district rvarehouse group.

Resident supervisor at Bakersfield will be Harol<l Fuerst, u'ho will also handle sales in the field; Dave Demeter rvill be on the sales desk. Both men were formerly r.ith GeorgiaPacific at Fresno.

IHPA to Meet in Pqlm Springs

San Francisco, Calif.-At tl-re recent meeting of the directors of the Irnported Hardwood Plywood Assn., it was decicled tl-rat Palm Springs lvould be the site of the general mernbership n'reeting in January.

Tom Parker and Dave Borum were elected to the boarcl, filling vacancies caused by transfers of former directors. A resolution was passed commending Jack Davidson, Pacific Wood Products Co., Los Angeles, for his "superb presentation" before tl-re Tariff Con.rmission in April.

Verne Hqwkins New Arvin Monoger

Verne E. Harvkins, who has been covering the San Joacluin Valley ar-rd Coast area for Baugh Lumber Sales Co., l.ras accepted a position as nlanager of the Arvin (Calif.) Lumber Compar.ry. He was formerly assistant manager of the Bakersfield Builcling Nlaterials Co.

(Tell them Aou sa@ it in The Californi,a Lumber Merchant)

McrcMillon & Bloedel ond

Powell River Tqlk Merger

An offer to merge with the Powell River Co., Ltd., has been made to stockholders of MacMillan & Bloedel, Ltd. The two Vancouver companies rvould exchange seven shares of Powell River for each three shares of \tlacMillan & tsloedel.

D(IUGTAS IIR

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