N E IAAAN REED tUftTBER COiAPANY

All members of Los Angeles Hoo-Hoo Club 2 are urged to hold December 11 open so they, along with their wives and friends, can attend the gala Christmas party at the Biltmore hotel that evening with the boys of LeRoy Boys'

Home as special guests. Members of the Los Angeles llooHoo-Ettes will assist in this big annual affair and will have charge of selecting gifts for the boys and arranging the extensive entertainment program.

At a special meeting of the Steering committee last month, LeRoy Stanton, Sr., Dee Essley, George Clough and Eddie Bauer were assigned the important task of raising the money by popular subscription throughout the industry. it is planned to have at least three gifts for each boy, which will consist of clothing and educational items.

Members of the Steering committee who will have important jobs, in addition to gathering in the casl-r, are Tom Burden, Rex Oxford, Larry Weiland, Harvey Koll, Rex Wells, Harry Boand, Chuck Lember, Don Braley, Bill Smith, Jim Forgie and John Osgood.

Friday, November 6, is another important date for lumbermen of the Southland. A Concatenation will be held that evening at Inglewood Country Club, along with a full program of entertainment. Rex Oxford and Don Gow will be in cllarge of the initiation and the Nine will be selected from the board of directors.

The annual dinner-dance will be held at Candlewood Country Clrrb on lhe evening of January 15.

The November 6 meeting will also include a golf tournament which will get underway at l0.'29 a.m. at Inglewood, followed by a cocktail hour at 5:29, with dinner being served promptly at 7 :09 p.m. to make way for the important Concatenation and entertainment to follorv.

A11 members are again urged to make reservations for this big event by. calling "Florence" at LUdlow 3-3441, to get your name in the pot to welcome the nelv members rieht.

tMA Welcomes Three M,ember Yqrds

Recent additions to the membership roster of the Lumber Merchants Assn. of Northern California include Grenfell Lumber Company, with yards in Colusa, Grimes and Princeton, of which Clarence E. Grenfell is managing partner; the Galpin Lumber Company, Pacifica, of which Kenneth Galpin is owner, and the Baxter Lumber Company, Arroyo Grande, rnanaged by Frank Sturges.

(Tell them Aou sau it in The Californin Lumber Merchant)

Phone Olympic 5-3629

TWX: OA 445 4000 Broodwoy OAKTAND I I

Cusfomer ls King qt Mor Vistq Yqrd

(Continued from Page 18) six mobile units of equipment to keep the materials moving into and out of the establishment. llis son, George, who is a business administration student at Loyola university, is also interested in the merchandising of wood products and will join Mar Vista when he graduates next year. George has spent all of his free time learning the business from the yard straight through every department. As an incentive he toured Europe this past summer and visited lumber dealers in eight foreign countries. And he paid for his trip from his savings as a lumberyard rvorker.

Carl Laughlin is a native Californian. He was born in Fresno and attended school in Alhambra and Santa Monica. In order to round out his education he worked as a carpenter, attended the University of Southern California School of Architecture, and spent 31 years with John W. Fisher in the retail lumber business. He is married, lives in Malibu and has two children and two grandchildren.

Dean Swartz secured his education along the very same trail. He, too, is a Fisher-Swartz graduate, as his father was once a partner in the Fisher-Swartz retail lumber establishment in Santa Monica. so he was born in the lumber business and has been identified in the retail field all of his life.

Mar Vista Lumber Company is a progressive "old-line" merchandising concern. The management believes in the axiom, "'Ihe customer is our most important contact." and they practice customer service by stoc^king the commoclities that experience has taught them to be most in demand.

"The reason we draw patrons from such a wide area in the Bay district is just because no item is too small for us to obtain for them," Carl Laughlin declared.

"Service is the main reason we carry sand and gravel, because every dealer knows from a profit standpoint there is none," he continued.

Local newspapers and direct mail advertising are used for specials and to attract the weekend builder.-Industrial firms are contacted direct by management and the sales staff-but the big volume is tl-re drop-in trade and tl-re small builder-contractor.

The customer is free to browse and select desired items, and the only time an employe makes a contact is upon request.

At the point of sale, arrangements can be concluded for various lines of credit which includes Bank of America and company financing. There is no red tape at this yard. You name it and you're on your way with the material.

Dick Hunt

Dick Hunt. has joined the geles, reports r'vood division

Wirh USPlywood

familiar figure in Southland plywood sales, staff of Georgia-Pacific Corp. in Los AnVirgil Oliver, district manag'er of the ply- in Southern California. N EW ! ComplefeFqbricoting Faciliries

Include: of:

Avromoti. sho'nln"t PlYwood

Quolity products from ihe world's best Mills

Dependoble service from quototion to finol delivery

Over 50 yeors experience in lhe export-import field

Prime importers serving the wholesole lumber trode exclusively

Coll the Alkins, Kroll iepresentolive neoresl you for de' pendoble ond occurole informolion ond quototions on oll imported wood products

Division or Goscodcs ptywood Gorp. 27OO Corrier Ave.,. los Angeles 22

3-9871 PArkview 2-0252

Fire Domoges Gibson's Berdoo Yqrd

San Bernardino, Calif.-The Gibson Lumber Co. yard at2775 Mt. Vernon Ave. here was damaged by a night-iime fire October 2. The hour-long flash fire was of undetermined origin and caused an estimated $175,000 loss, destroying two storage buildings and a sales room.

The flash fire, which attracted a mob of gawkers that made traffic a turmoil and hindered fire-fighters in their work, was discovered less than two hours after Manager Art Van Roo had left the premises. Dungan Gibson, one of the owners of the retail yard. said the first estimates of damage, printed in the locil newspapers, were probably too high. It is believed, however, that damage would be in excess of $100,000. Both stock and buildings were reported adequately insured.

Nearby residents of the downtown yard reported hearing an explosion shortly before the three buildings on the yard were discovered in flames which firemen controlled within an hour. Exploding paint cans in the storage building hampered efforts to quell the fire.

A policeman called the crowd of cars and sightseers "one of our worst traffrc jams this year." One traffic officer said, "I couldn't e,ren get my motoicycle through the traffic."

Two of the buildings on the lot were reduced to ashes in 30 minutes. The showroom on the north edge of the yard was filled with smoke and water as flames ate through one corner. Several stacks of lumber around the parking area, and two trucks and a loader, escaped damage. The yard was a branch of the main Gibson operation at 6th and Waterman.

Manager Van Roo said he was the last to leave the yard after work at 5:30 p.m. "It was all OK then," he said. IIe estimated the yard was "more than full . . . well-stocked; we had just built up the business."

Deqler Adds Ycrrd in lompoc

Archie Babson, owner of the Missile City Lumber Company, announces a new location at 1200 West Laurel Avenue, Lompoc. The new location will handle redwood fencing, paints, hardware, siding, aluminum doors, concrete products and other materials. A do-it-yourself department will offer a wide variety of .tools and materials.

Babson stated that he will continue to oDerate his other Lompoc operation at 320 West Laurel Avenue.