SCRTA Deoler Xlembers to Put Profit-trloking ldeos IntoOrbit of lOth Annuol Polm Springs Gonference

Around the general theme of "Better Profits Through Better Merchandising," the 10th annual Retail Lumber Dealers Conference of the Southern California Retail Lumber Association at Palm Springs, November 4-6, gives every indication of being the best ever held. Executive VicePresident Orrie W. Hamilton and the SCRLA officers have packaged a program of two days (and nights) of stimulating business builders (and relaxing fun).

A reading of the program below will show how carefully the discussion topics and leaders have been chosen this critical year . . there's at least $1,000 worth of proven profit materials in each morning and each afternoon session.

The program will be under the general chairmanship of flomer H. Burnaby, president of the Sun Lumber Co., San Pedro, and senior vice-president of the SCRLA. Each session's co-chairman is listed below with his event. The speakers are all dealers who know what they'll be talking about because they've proved it in their own yards or they rvouldn't be on the program.

Only retail lumber dealer members of the association are eligible for registration at the Palm Springs annuals each Fall. Those dealers and their ladies who have attended any of the orevious nine never need a second invitation to come back tire next year just tell 'em the date ! Many will arrive the Tuesday evening before the first day's session, Wednesday morning, to "unlax" in the Palm Springs atmosphere now that it's "the season" again.

Following the first day's business, the evening social fun includes the Bavarian Beer Festival and Buffet dinner. Thursday's good works will be climaxed by the Directors' Reception in the hotel's South Pacific room and the annual Dinner-Dance in the Garden room.

Friday, the "extra" day for those so inclined, will be highlighted by Golf at the Indian Wells Country Club, arranged this year by Milton Hicks, president, and Don Derbes, secretary-general manager of the Palm Springs Builders Supply Co., permanent dealer residents of the thriving desert metropolis who even chase the legendary lumberyard "profit" there in the resort's infamous summers. The President's Trophy is at stake in the golf play this year.

The program highlights will be as follows: lfth ANNUAL RETAIL LUMBER DEALERS CONFERENCE

El Mirado'r tlotdPalm Springs

..BETTER PROFITS THROUGH BETTER MERCHANDIS,ING''

WEDNESDAY, NOVEMBER 4, 1959

Morning-Chairman: JOHN GANAHL, Ernest Ganahl Lumber Co., Anaheim,

8:00- Directors' Breakfast Meeting l0:0O-BUSINESS SESSION (Ladies are welcome to attend all business sessions)

"Quality Control"

FREDERICK H. KRANZ, Gen. Mgr.

Golden State Lurnber Co., Santa Monica

"Costing Sales Tickets"

NEAL CHAD,B,OURNE, Vice-Pres. & Mer. Valley Lumber & Supply Co., Indio

"Who Said Low Man on Totem Pole?"

HAL ANAWAI-T, Vice-President

Anawalt Lumber & Materials Co., Pacoima

NoonBuffet Luncheon and Fashion Show

Afternoon-Chairman: eI-ienf rlNcsroN McKEE. Forest Lumber Co.. Pasadena

2:30- BUSINESS SESSION

"Better Accounting for Better Pricing"

PAUL R. HOLLENBECK, Managing-Partner

Lum,ber Service Co., Burbank

"Advertising"

NORBERT BUNDSCHUH, Mgr., Treas.

Myrtle Avenue Lumber Co., Monrovia

"Developing Small Builders" and

"T?re Drop-In Trade"

WAYNE HULL, Manager

Hull Bros. Lumber Co., Los Angeles

"Transition From General to Specialty Trade"

GERRY KNIGHT, Secy-Treas.

San Fernando Lumber Co., San Fernando

"We Opened Our Yard to the Public"

FRANK W. KNUTSON, Manager

San Gabriel Valley Lumbe,r Co., Temple City

2:30- For the Ladies-Get-Acquainted Card Party or Swimming and Sunning at Pool

4 :15TeaPalm Terrace* I {.

Evening

6: l5 to 7 :15Directors' Reception 7:30- Bavarian Buffet Dinner Party {.{<*

THURSDAY, NOVEMBER 5, 1959

Morning-Chairman: WAYNE F. MULLIN, Mullin Lurnber Company, Los Angeles

1O:@- BUSINESS SESSION

"Materialmen's Lieng Bonds and Stop Notices"

LEO E. HUBBARD, Secretary

Hayward Lumber & Investment Co., Los Angeles

"California Fair Employment Practices Act"

RICHARD D. "DICK" CORDS

Employee Relations Consultant, M & M

Noon-BuffetLuncheon * * *

Afternoon-Chairman: THOMAS J. FOX, John W. Fisher Lumber Co., Santa Monica

2:30- BUSINESS SESSION

"Credits, Collections, Interest Charges and Cash Discounts"

PANEL:

RALPH D. RUSSELL, Vice-Pres. & Asst. Treas.

Consolidated Lumber Co., Wilmington

FRANK BERGSTROM, Credit Manager

Hammond Lumber Co., Los Angeles

RALPH HILL, Credit Manager

Owens-Pa,rks Lumber Co., Vernon

ROB,ERT "BO,B" REED, Credit Manager

Barr Lumber Co., Santa Ana

"A Review of General Insurance Requirements for the Average Lumber Yard"

DICK ROSS. Asst. Vice-President

Johnson & Higgins, Los Angeles

Evening7:30 Dinner-Dance

FRIDAY, NOVEMBER 6, 1959

At LeisureGolf Tournament at Indian Wells Country ClubTee-Off Time, 10:00 a.m.President's Trophy at Stake.

N-AWLA Elects John J. Mulrooney to Succeed Sid Dorling on Jonuorlz t

New York City, N.Y.-The election of John J. Mulroonel' as executive vice-president of the National-American Wholesale Lumber Assn. is announced by President J. Ward Allen. He will join the staff November 2 as assistant executive vice-president to work two months with Sid L. Darling, who will return to his retired status on December 31 and continue thereafter as consultant to N-AWLA.

Jack Mulrooney has spent 22 years in lumber wholesaling, has been a director and member of N-AWLA's Executive committee for several years and treasurer of the asscciation since 1958, thus knowing its affairs and future programs; he is a past president of the Lumber Salesmen's Assn. of New York, and past director and Wholesale vice-president of the N. Y. Lumber Trade Assn. He is now arranging to discontinue his personal activity as president of the H. M. Bickford Co., N.Y.